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The case for a unified trophy in the PSL . . . tradition vs sponsorship

The case for a unified trophy in the PSL . . . tradition vs sponsorship

IOL News19-05-2025
The new Betway Premiership trophy, designed by Nelson Makamo, was handed to champions Mamelodi Sundowns over the weekend.
Sponsorship is the lifeblood of all sporting codes. Without it, professional sport as we know it would cease to exist.
With that money comes many perks and privileges, and, in the case of Premier Soccer League's (PSL) top flight, it also comes with a personalised trophy.
Mamelodi Sundowns lifted the new Betway Premiership trophy over the weekend after winning a record eighth consecutive league title. The new shiny gold trophy, designed by Nelson Makamo, replaced the silver and blue DStv trophy.
Before that, the ABSA Premiership trophy featured a cup with big handles on the side, reminiscent of the UEFA Champions League trophy. When the Premiership started in 1996, the Castle Premiership also featured a cup until 2007.
The South African top flight is one of the few leagues that changes their top prize to accommodate their sponsors. Most other major leagues around the world have one trophy design for their league winners.
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