EOFY sale 2025: Our curated round-up of the best deals from Myer, THE ICONIC, Emma Sleep and more!
From top notch Emma mattresses 55% off, savings of up to $550 on selected Dyson products to 380+ cosy Oodie products on sale, we've got you covered to help you get through the winter.
Let's jump straight into the deals, shall we?
Our top picks:
Best Myer EOFY deals
Best Travel EOFY deals
Best Dyson EOFY deals
Best Samsung EOFY deals
Best Nespresso EOFY deals
Best HP EOFY deals
Best Home and Furniture EOFY deals
Best Fashion & Beauty EOFY deals
With so many deals on offer, it's easy to get swept up in the excitement. To ensure you make the most of the EOFY sales, consider these smart shopping strategies: Plan ahead & make a wishlist: Before diving in, identify what you genuinely need and research the usual prices of those items. This will help you spot a true bargain and avoid impulse purchases. Compare prices: Don't just jump on the first deal you see. Have a look around to ensure you're getting the best possible price across different retailers. Read the fine print: Be aware of any specific terms and conditions, such as limited stock, 'members-only' pricing, or stricter return policies on sale items. Look beyond the discount: Sometimes, the best value comes from added benefits like free delivery, extended warranties, or bonus gifts. Consider tax deductions: If you're self-employed or run a small business, remember to keep receipts for any work-related purchases that might be tax-deductible. Shop early (or strategically): While some deals appear at the start of June, some of the steepest discounts might surface in the last two weeks leading up to June 30th as retailers push to clear stock. Keep an eye out for flash sales that pop up quickly and disappear.
The EOFY is a popular sales event in Australia, offering a golden opportunity to grab those items you've been eyeing at a fraction of the cost. By approaching the sales with a plan and a keen eye, you'll be well-equipped to maximise your savings for this year's EOFY shopping season. Happy bargain hunting!
What are EOFY sales?
EOFY stands for End of Financial Year, and in Australia, it marks a major retail event. From late May through early July, retailers significantly reduce prices to clear out current stock before the new financial year begins on July 1. These sales are a prime opportunity to snag deals on a vast array of products, including technology, fashion, homewares, and more. If you're looking for a new gadget, a wardrobe refresh, or an upgrade for your home, EOFY sales are the perfect time to find quality items at discounted prices.
When do EOFY sales start and end?
Typically, EOFY sales run throughout June, though some retailers might kick things off in late May or extend them into early July. The main goal for retailers is to move inventory before June 30, so you'll generally find the best bargains popping up around that time.
What's Australia's biggest sale event?
Many consider EOFY sales to be Australia's largest retail event. This is because a diverse range of retailers, spanning from fashion and homewares to technology and appliances, offer substantial discounts for several weeks. The extensive duration and variety of products on offer make EOFY a top time for shoppers to save across numerous categories.
EOFY vs. Black Friday: Which is better?
Both EOFY and Black Friday offer great savings, but they have different strengths. EOFY sales are a long-standing tradition for Australian shoppers, perfect for deals on everything from appliances to furniture, and they typically last for weeks. Black Friday, on the other hand, is generally more concentrated on technology and online shopping, featuring intense, often one-day deals.
If you're after a broader range of bargains across various categories, EOFY might be your pick. However, if you're looking for fast, significant discounts on gadgets, Black Friday could be the winner.
When is the best month for sales in Australia?
June takes the top spot thanks to EOFY, but January is a close second with its post-Christmas clearances and new year deals. November has also become a major sales month with Black Friday and pre-Christmas promotions.
However, savvy shoppers know that end-of-season clearances happen all year round. For instance, you'll often find deals on summer gear in March and winter clothes in September, as retailers refresh their stock for the upcoming seasons. Keeping an eye on when your favorite stores typically update their ranges can lead to great finds throughout the year!
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