Amazon India adds flat ₹5 fee on all customer orders, Prime included
'Amazon is doing it as part of its monetisation strategy and following an industry standard set by others such as Blinkit, Swiggy and Zepto,' said Satish Meena, an advisor at Datum Intelligence, a consumer technology-focused market research firm. 'Customers don't have any other option not to pay.'
Industry experts observe that many platforms are introducing small fees on each order as a way to manage the growing costs of delivery operations, including transportation, staffing and fuel.
'E-commerce companies also have the confidence that customers are willing to pay for convenience,' said Meena. 'We may expect a further increase in this fee in the future by various e-commerce players.'
Amazon India has introduced the marketplace fee of ₹5 on every order since May.
This flat fee will apply to all orders, with exceptions for specific purchase categories such as gift cards and digital services, according to a company blog post.
The marketplace fee, which Amazon says is a common industry practice, supports the firm's commitment to offer millions of products from diverse sellers.
'It enables Amazon to offer a vast range of products from millions of sellers,' said Amazon.
At launch, the marketplace fee will not apply to gift card purchases, Amazon Business and Bazaar orders, or orders on Amazon Now and Fresh. It also excludes digital purchases like mobile recharges, bill payments, travel and movie bookings, insurance, Alexa skills, Fire TV apps, Prime Video rentals or purchases, subscriptions, and digital products delivered by email (e.g. software or Apple Store codes).
For Pay on Delivery orders or prepaid orders with other applicable fees (such as offer processing or exchange fees), the marketplace fee will not appear as a separate charge for now, as outlined in updated terms and conditions. It may still be combined with other fees, either fully or partially.
Amazon India does not disclose daily order volumes, but analysts say activity surges sharply during major sales events. In July last year, Amazon India said that Prime Day 2024 was the biggest Prime Day shopping event ever, with the e-commerce firm getting the highest-ever Prime member engagement and new membership sign-ups. Amazon India said a peak of 24,196 orders were placed by Prime members in a single minute (2024) as compared to 22,190 orders in 2023.
In November last year, Amazon India said its month-long Amazon Great Indian Festival (AGIF) 2024 witnessed 1.4 billion customer visits, the highest ever. More than 85 per cent of customers were from non-metro cities. Last year, Amazon India saw 1.1 billion customer visits on the platform during the event, with almost 4 million new customers.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


News18
an hour ago
- News18
Eternal Shares Surge 20% In 2 Days, CEO Deepinder Goyal's Wealth Up by Rs 1600 Crore
Last Updated: Shares of Eternal, parent company of Zomato and Blinkit, surged nearly 15% on July 22, hitting an all-time high of Rs 311.25 on the NSE. Eternal Share Price: Shares of Eternal, the parent company of Zomato and Blinkit, soared nearly 15% on July 22 to hit an all-time high of Rs 311.25 on the NSE. The sharp rise extended a two-day rally, pushing the stock up over 20%, and adding nearly Rs 40,000 crore to the company's market value in just two sessions. The rally came on the back of a strong June quarter earnings report, which boosted investor confidence. CEO Deepinder Goyal Sees Major Wealth Boost The surge in share price led to a big jump in the net worth of Eternal CEO Deepinder Goyal, who owns 36.94 crore shares in the company. When the earnings were announced, Eternal shares were at Rs 266. With the stock reaching Rs 311 during today's trade, Goyal's wealth increased by more than Rs 1600 crore. By the end of the session, Eternal shares closed at Rs 299.75, up 10.32% for the day. At this closing price, Goyal's stake was valued at approximately Rs 11,071.86 crore as of July 22. With this rally, Eternal's market cap crossed Rs 3 lakh crore, putting it ahead of over 20 Nifty 50 companies such as Wipro, Tata Motors, JSW Steel, Nestle India, Coal India, Bajaj Auto, Asian Paints, Eicher Motors, Tech Mahindra, and Cipla. The spike came despite the company reporting a steep 90.12% year-on-year drop in consolidated net profit for the June 2025 quarter (Q1 FY26), which stood at Rs 25 crore compared to Rs 253 crore in the same period last year. While profits dipped sharply, revenue from operations jumped 70.4% year-on-year to Rs 7,167 crore, primarily driven by strong growth in the company's quick commerce arm, Blinkit. Eternal's B2C Net Order Value (NOV) surged 55% YoY to Rs 20,183 crore, with Blinkit surpassing food delivery for the first time. Consolidated adjusted revenue rose 67% YoY to Rs 7,563 crore. Despite top-line growth, profitability was impacted by ongoing investments. Adjusted EBITDA declined 42% YoY to ₹172 crore, reflecting higher spends on Blinkit and the company's expanding 'going-out" segment. Food delivery margins held steady at 5% of NOV, despite seasonal softness. CEO Deepinder Goyal acknowledged the challenges but expressed cautious optimism: 'I think the YoY growth is likely to bottom out now as we recover from the demand slowdown we started seeing in late 2024. For FY26, it looks unlikely that the business will deliver 20%-plus NOV growth, but we should be north of 15% and hopefully trending toward 20% in FY27." During the quarter, Blinkit added 243 new stores and saw its NOV rise 127% YoY. The company also began transitioning Blinkit to an inventory-led model, which is expected to enhance both margins and revenue. Profitability in smaller cities was described as encouraging. Meanwhile, the going-out vertical — now a Rs 8,000 crore annualized NOV business — continues to expand, bolstered by recent acquisitions in ticketing and events. Eternal ended the quarter with a cash balance of Rs 18,857 crore. Disclaimer: The views and investment tips by experts in this report are their own and not those of the website or its management. Users are advised to check with certified experts before taking any investment decisions. view comments Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.


Time of India
an hour ago
- Time of India
Blinkit boom works wonders! Deepinder Goyal richer by Rs 2,000 crore in just two days; Eternal shares see big rally
Blinkit's blistering growth has delivered a massive windfall for Eternal CEO Deepinder Goyal, whose net worth jumped by Rs 2,000 crore in just two trading sessions, as Eternal's stock soared over 21% and hit a fresh all-time high of Rs 311.60 on the NSE. Goyal, the 42-year-old self-made billionaire and co-founder of Eternal, now holds an estimated net worth of Rs 11,515 crore ($1.9 billion), according to Forbes' real-time billionaire rankings, as per an ET report. His 3.83% stake in the company surged in value as investors rushed to buy into the quick-commerce growth story led by Blinkit. The market rally pushed Eternal's market capitalisation past Rs 3 lakh crore, making it more valuable than legacy giants such as Wipro, Tata Motors, Nestle, and Asian Paints. Investor enthusiasm was driven by Blinkit overtaking Zomato in net order value (NOV) terms—a milestone that marks a dramatic shift in the company's business mix and has cemented Goyal's bet on quick commerce. The stock rally also benefited associated companies. Info Edge, which owns a 12.38% stake in Eternal, gained over 3%, with the value of its holding now accounting for over a third of its total market cap. Rival Swiggy also rallied 7% as sentiment lifted across the sector. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Mahindra Malad: 2/3/4 BHK from ₹2.61 Cr Onwards Mahindra Malad West Learn More Undo Several top brokerages have revised their outlook on Eternal following Blinkit's performance. Jefferies upgraded the stock to 'Buy' and raised its target to Rs 400, admitting it had previously overestimated the competitive threat. 'Eternal is a play on the growing food services industry in India and increasing adoption of digital commerce,' Jefferies said. It also highlighted Blinkit's market leadership and expected margin improvement in the long run. Goldman Sachs retained its 'Buy' rating and hiked the target price to Rs 340, citing Blinkit's strong 25% quarter-on-quarter GOV growth and new guidance for 3,000 stores as signs of sustained demand. CLSA, which maintained its 'Outperform' rating, raised its target to Rs 385 and called Blinkit's rise 'a seismic shift' in Eternal's business model. While the company posted a mixed Q1, analysts across the board pointed to management's bullish commentary on quick commerce as a sign that Eternal is pivoting decisively—and successfully—under Goyal's leadership. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now


Economic Times
3 hours ago
- Economic Times
Target to end 12-year price match policy with Amazon and Walmart by July 28
Why is Target stopping this? Live Events What this means for investors FAQs (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Target is ending its price-match policy with other stores like Walmart and Amazon after 12 years. The last day to use the current policy is Monday, July 28, 2025. This policy started in 2013 as a way to help shoppers get the lowest price by matching big competitors like Amazon, Walmart, Best Buy, and Toys R before that, in 2009, Target had a holiday deal called the Target Low Price Promise, which was only for select online stores. A Target spokesperson said most shoppers are using price match only to compare Target prices, not other retailers, as per the spokesperson also said Target wants to focus on giving everyday low prices, affordable store brands, and cool deals like Target Circle. Target Circle is Target's free membership program with special discounts and deals, as per the July 28, Target will only match prices within its own system — like between stores and its website. For example, if something gets cheaper within 14 days, you can still ask Target to refund you the difference. This means external price matching is going away, but internal price protection stays, according to the report by price-match may help increase Target's profit margins, since they won't have to lower prices just to match competitors. It shows Target wants to focus on brand value, not a price war with Amazon or Walmart — a shift in long-term strategy, as mentioned in the move might be to control costs better and protect earnings, especially during inflation or tight quarters. Some loyal shoppers may not like the change, which could cause short-term backlash or lower store traffic, according to the report by if Target's own prices stay low with good deals, this might strengthen brand trust and loyalty, helping the stock in the long run. Investors should watch Target's Q3 earnings, shopper feedback, and price perception in the next 2–3 months, as per the will stop matching prices from Amazon, Walmart, and other stores on July 28, Target will still match lower prices from its own website or stores within 14 days of purchase.