Sony's (SONY) Console Sales to Benefit from Growth in the Video Game Market
Sony Group Corporation (NYSE:SONY) is one of the 12 best augmented reality stocks to buy, according to analysts. On June 17, research firm Newzoo reiterated that the global video game market is projected to improve marginally in 2025. The global video game market is projected to reach $188.9 billion in 2025, representing a 3.4% increase.
Analysts had already projected growth in the industry that the blockbuster launch of new consoles would bolster. There have been reports that Sony is working on a new PlayStation handheld console. Additionally, 'GTA VI' is slated to launch in 2026 and is expected to accelerate the demand for gaming consoles. Nevertheless, there have been concerns about slower hardware sales, especially the significant increase in Sony's PlayStation devices.
Sony Group Corporation (NYSE:SONY) is actively involved in augmented reality (AR), developing technologies and solutions for entertainment and industrial applications. Their efforts include camera tracking systems for AR content creation, spatial reality displays, and research into AR applications beyond entertainment.
While we acknowledge the potential of SONY as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
READ NEXT: 11 Best Performing Warren Buffett Stocks in 2025 and 12 Best Cryptocurrency and Blockchain Stocks to Buy.
Disclosure: None.
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