
How the US-EU trade deal wards off more escalation but could raise costs for companies and consumers
The tariffs, or import taxes, paid when Americans buy European products could raise prices for U.S. consumers and dent profits for European companies and their partners who bring goods into the country.

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Toronto Sun
22 minutes ago
- Toronto Sun
CHARLEBOIS: CUSMA-Exempt — the 93% Mirage
President Donald Trump holds a chart as he announces a plan for tariffs on imported goods during an event April 2 in the Rose Garden at the White House. MUST CREDIT: Demetrius Freeman/The Washington Post Photo by Demetrius Freeman / The Washington Post Since Aug. 1, many Canadian commentators have downplayed the impact of the 35% tariffs the United States has imposed on select Canadian goods, citing the Canada–United States–Mexico Agreement (CUSMA) and its oft-repeated claim that 90% to 93% of Canadian exports remain exempt. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account While technically true, this statistic masks the much more complicated — and far less reassuring —reality for Canada's agri-food sector. A prominent December 2024 study from the University of Sherbrooke concluded that 93% of Canadian exports to the U.S. are tariff-exempt. On paper, that number may seem comforting. But it tells only part of the story — especially when it comes to food. Tariff exemptions are not automatic. To qualify for duty-free access under CUSMA, Canadian agri-food products must meet strict rules of origin and complex documentation standards. For many small and mid-sized food processors, these bureaucratic hurdles are burdensome and costly. Products with mixed or processed ingredients — such as snack bars, frozen meals, or nut butters —often fall into grey zones that create uncertainty at the border. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. The result? Products deemed 'exempt' in theory may still be delayed, penalized, or rejected in practice. Recommended video Most analyses, including the Sherbrooke study, fail to account for this nuance. As a result, the 93% figure is not only misleading — it's largely irrelevant for food companies navigating real-world trade. Worse still, these studies often overlook the geopolitical dynamics shaping food trade. Under President Donald Trump, tariffs have become less about technical qualifications and more about political leverage. The real risk today isn't simply tariffs themselves — it's the mere threat of tariffs. Many Canadian food exporters have already lost long-standing American customers spooked by the unpredictability of trade with Canada. Even in the absence of formal tariffs, the perception of risk is enough to drive U.S. buyers toward domestic suppliers. That's the real game Trump is playing — and winning. Whether a product qualifies for exemption no longer matters if market confidence is eroded. This advertisement has not loaded yet, but your article continues below. And make no mistake: for the food industry, where net margins are often razor-thin — typically in the range of 2% to 10% — a 35% tariff is not just inconvenient; it's existential. It can erase profitability overnight, making entire product lines unviable and undermining long-term investment. There is no country in the world currently protected by trade agreements in any meaningful way. If you provoke Washington, tariffs — or their threat — will follow. Since Trump's return, no countries have drawn more retaliatory attention than China and Canada. Both have responded with countermeasures, unlike Japan, South Korea, the U.K., or the European Union — all of which have successfully negotiated more stable trade terms and now face significantly lower tariff exposure than Canada. This advertisement has not loaded yet, but your article continues below. Since Mark Carney became Prime Minister in March, Canada has faced more tariffs from the U.S., not fewer. His strategy — if it can be called that — appears to be waiting for the U.S. economy to falter under the weight of its own tariffs. But that's a dangerous gamble. The American economy, for all its recent job market volatility, remains remarkably resilient. Betting against it has never been a winning strategy — just ask Warren Buffett. Some Canadians might believe that reduced access to U.S. markets will lead to food surpluses here at home, pushing prices down. That's a fundamental misunderstanding of how food economics work. Canadian food exporters rely on scale. Export markets allow companies to spread fixed costs and keep domestic prices affordable. If demand from U.S. buyers dries up, Canadian processors will have no choice but to raise prices domestically to stay afloat. The result? Higher—not lower—food prices for Canadian consumers. In short, the 93% tariff exemption statistic may provide political cover or academic reassurance, but it is a mirage. For those of us who work with food companies, study supply chains, and understand export-driven pricing models, the message is clear: Canada's food economy is far more exposed — and vulnerable — than many realize. — Dr. Sylvain Charlebois is Director of the Agri-Food Analytics Lab at Dalhousie University, co-host of The Food Professor Podcast and Visiting Scholar at McGill University. Columnists World Wrestling Sunshine Girls Sex Files


Toronto Star
22 minutes ago
- Toronto Star
State Department may require visa applicants to post bond of up to $15,000 to enter the US
WASHINGTON (AP) — The State Department is proposing requiring applicants for business and tourist visas to post a bond of up to $15,000 to apply to enter the United States, a move that may make the process unaffordable for many. In a notice to be published in the Federal Register on Tuesday, the department said it would start a 12-month pilot program under which people from countries deemed to have high overstay rates and deficient internal document security controls could be required to post bonds of $5,000, $10,000 or $15,000 when they apply for a visa.


Winnipeg Free Press
22 minutes ago
- Winnipeg Free Press
State Department may require visa applicants to post bond of up to $15,000 to enter the US
WASHINGTON (AP) — The State Department is proposing requiring applicants for business and tourist visas to post a bond of up to $15,000 to apply to enter the United States, a move that may make the process unaffordable for many. In a notice to be published in the Federal Register on Tuesday, the department said it would start a 12-month pilot program under which people from countries deemed to have high overstay rates and deficient internal document security controls could be required to post bonds of $5,000, $10,000 or $15,000 when they apply for a visa. A preview of the notice, which was posted on the Federal Register website on Monday, said the pilot program would take effect within 15 days of its formal publication and is necessary to ensure that the U.S. government is not financially liable if a visitor does not comply with the terms of his or her visa. 'Aliens applying for visas as temporary visitors for business or pleasure and who are nationals of countries identified by the department as having high visa overstay rates, where screening and vetting information is deemed deficient, or offering citizenship by investment, if the alien obtained citizenship with no residency requirement, may be subject to the pilot program,' the notice said. The countries affected would be listed once the program takes effect, it said. The bond would not apply to citizens of countries enrolled in the Visa Waiver Program and could be waived for others depending on an applicant's individual circumstances. Visa bonds have been proposed in the past but have not been implemented. The State Department has traditionally discouraged the requirement because of the cumbersome process of posting and discharging a bond and because of a possible misperceptions by the public. However, the department said that previous view 'is not supported by any recent examples or evidence, as visa bonds have not generally been required in any recent period.'