Introducing The 2025 Forbes CMO Hall Of Fame Inductees

Forbes

19-06-2025

The Forbes CMO Hall of Fame's 2025 inductees represent the 4th class since we created the honor in 2022 to mark the 10th anniversary of the Forbes World's Most Influential CMOs list.
In its first year, the CMO Hall of Fame recognized those chief marketers who had appeared on the Forbes World's Most Influential CMOs list a minimum of five times since its inception. Since then, and on what would be the fifth year of a CMO's inclusion on the Most Influential list, they are inducted into our CMO Hall of Fame.
An individual's induction recognizes not just their enduring influence and impact on the brands and businesses they steward, but also their impact on our industry and, often, the commercial and cultural landscapes themselves.
Entering 2025, ten chief marketers had been recognized on the list four times previously and were thus eligible for induction. Of these ten, it is our privilege to induct six into the Forbes CMO Hall of Fame Class of 2025:
Each joins the 20 titans of our industry—and of business globally—inducted previously.
Given the massive changes to the landscape in which they compete and operate, being recognized on this list for what would have been a fifth time is an extraordinary achievement. We are grateful for their innumerable contributions to our community and the art, science, and practice of marketing.
For more on this year's inductees as well as those from previous years, please read on.
The Forbes CMO Hall of Fame 2025 Inductees
Since being named Ferrari's Chief Marketing and Commercial Officer in April 2010, Enrico Galliera has been stewarding the Italian luxury automotive icon's brand and growth.
Throughout his tenure at Ferrari, Galliera has led the company's marketing and commercial strategies, consistently maintaining a balance between the brand's undeniable exclusivity, one that goes beyond price alone, and fosters a strong sense of community among what the company refers to as 'the Ferraristi,' while still driving extraordinary growth.
Ferrari has long been one of the most recognized and desired brands in the world, long representing craftsmanship and performance and a penultimate icon of wealth and luxury. Over time, Galliera and the Ferrari leadership team have limited the number of cars in production in order to foster a desire to become part of the Ferraristi sustained not just by the company's remarkable brand and vehicles but by a curated and purposeful imbalance between supply and demand.
Prior to joining Ferrari, Galliera held numerous positions within Barilla Group, the Italian multinational food company, before ultimately becoming its Europe and export market unit director.
Galliera first appeared on The Forbes World's Most Influential CMOs list in 2018.
Carla Hassan is a four-time CMO and currently the CMO of JPMorgan Chase, a leading global financial services firm with assets of $3.9 trillion, and the world's largest bank based on market capitalization. The company is also one of the world's largest advertisers.
With the company since 2021, Hassan's remit is both broad and deep and includes oversight of a global team of more than 3000 marketers and responsibility for the marketing of, among others, Chase, J.P. Morgan, Sapphire, and the corporate brand's advertising, media, sponsorships, market research, and customer insights, impact marketing, and communications globally.
Hassan is a four-time CMO. Before joining JPMorgan Chase, Hassan was the CMO of Citi, another global financial services leader, where she led its marketing organization and built distinctive, impactful campaigns differentiating the brand, accelerating digital capabilities, and fueling the firm's growth. Prior to Citi, she served as EVP and Global CMO for Toys 'R' Us. Hassan's career also includes 13 years at PepsiCo in a variety of roles, including serving as SVP, Brand Management for PepsiCo's Global Beverage Group and, earlier, as CMO of the company's Middle East & Africa business.
An active member of the marketing community globally, Hassan serves on the boards of the AdCouncil, the Association of National Advertisers, and St. Jude, and is also a member of the 2018 Class of The Henry Crown Fellowship at The Aspen Institute.
Hassan first appeared on The Forbes World's Most Influential CMOs list in 2021, when she was Chief Marketing Officer at Citi, and has appeared each year since.
Greg 'Joz' Joswiak has been with Apple, the world's second most valuable company and one of its most important, since 1986. Apple is the only company he has worked for.
Reporting directly to CEO Tim Cook, since 2020, Jozwiak has served as the company's SVP of Worldwide Marketing, where he has responsibility for Apple's product marketing, product launches, international marketing, and worldwide developer relations.
Joswiak began his Apple career working on early Macintosh computers and also supporting Mac's then nascent community of third-party developers. 30 years later, and he has played pivotal roles in developing and launching some of the world's most beloved consumer products, including the iPod and iPhone.
With over 2 billion active Apple devices in use around the world, and beyond the launch of its new products, the company's marketing continues its history of shaping and influencing culture and conversation, and his decades of influence within the company can be seen across the marketing for the breadth of Apple's iconic products and services globally, including its evolving lineup of iPads, iPhones, MacBooks, the Apple Vision Pro, and AppleTV+.
Jozwiak first appeared on The Forbes World's Most Influential CMOs list in 2021 and has appeared each year since.
Alex Schultz is currently Chief Marketing Officer and VP of Analytics for Meta, a role he has held with one of the world's most influential companies since 2020.
Inside the tech behemoth whose family of apps—inclusive of Facebook, Instagram, Messenger, Threads, and WhatsApp—reaches an aggregated daily user base approaching 3.5 billion people, Schultz has an unusually broad remit, including oversight of Meta's marketing organization, the promotion of its products and services to consumers and businesses, product analytics, experience, design, and creative globally. Schultz both built and runs Meta's data science and data engineering teams, helping set strategy, provide business intelligence, and drive user growth and engagement.
Schultz joined Meta, then Facebook, in 2007, pre-IPO. In his nearly twenty years there, he has pioneered the integration of product and direct response marketing at the company and has run some of the biggest, most effective online direct response campaigns in its history. During his tenure, Schulz has pioneered integrating Meta's product and direct response marketing and led the company's 2021 rebrand to Meta.
A vocal advocate for LGBTQ+ rights within Meta and around the world, Schultz first appeared on the Forbes World's Most Influential CMOs list in 2021 and has each year since.
Alicia Tillman is currently the chief marketing officer at Delta, the world's largest airline by both fleet size and market cap. She has held this role since joining the company in 2023 from fintech company Capitolis, where she had been its chief revenue officer.
In this role, Tillman leads brand strategy for the airline's marketing, creative services, and community engagement teams and is a member of the company's Leadership Committee. Charged with bringing Delta's story to life and deepening its relationship with customers globally, Tillman's influence extends to shaping the global airline's long-term vision and strategy.
In a category where purchase has historically been heavily influenced by price, convenience, and rewards, Tillman has focused on driving growth and loyalty by helping turn Delta into a consumer experience brand. Through a combination of unexpected retail experiences and a widened array of new member benefits, she has helped set a new standard for both the company's and the category's approach to loyalty.
Tillman first appeared on the Forbes World's Most Influential CMOs list in 2018 when she was CMO at SAP.
William White is currently the Chief Marketing Officer at Walmart, and has been CMO of the retail and commercial giant since 2020.
Focused on driving demand, building customer loyalty, and strengthening the iconic retailer's brand and positioning as a digital-first destination, White's remit includes oversight of a full spectrum of marketing strategies, planning, customer experiences, and insights.
White is among marketing's true pioneers of full-funnel and content-embedded retail experiences. In the past year alone, he has ensured that fully 85% of the brand's media is shoppable, continued developing the company's commitment to social commerce and its Walmart Creator platform, and led the launch of the company's refreshed and modernized visual identity, an exercise in restraint and nuance.
With some 25 years of experience in customer and commercial leadership, before joining Walmart, he held marketing leadership roles at Target and The Coca-Cola Company. An active member of the marketing community, White is on the boards of the Ad Council, Association of National Advertisers, and MMA, the Walmart Foundation, and Duke University's Fuqua School of Business.
White first appeared on the Forbes World's Most Influential CMOs list in 2021, appearing as number one on the ranked list in 2023.
Class of 2024
Inducted into The Forbes CMO Hall of Fame in 2024, Brimmer has been stewarding and helping evolve the financial services brand since becoming Ally's CMO in 2015.
Before Ally, Brimmer had spent two decades on the agency-side of the business, at Campbell-Ewald. She serves on multiple marketing industry boards, including the Ad Council's, Effies Worldwide, the Mobile Marketing Association, and the Women's Sports Foundation.
Brimmer first appeared on the Forbes World's Most Influential CMOs list in 2014 (as Andrea Riley.)
Inducted into The Forbes CMO Hall of Fame in 2024, Treseder is CMO at Autodesk, and has been helping steward the American multi-national technology and software giant's global demand generation and marketing worldwide since 2023.
Autodesk is Treseder's 4th CMO role, having also held the title at Peloton, and both Carbon, a leading 3D printing technology company, and as CMO of GE Business Innovations and GE Ventures. She also held marketing leadership roles at both Apple and Goldman Sachs.
Treseder first appeared on the Forbes World's Most Influential CMOs list when she was CMO of Peloton. In 2022, she was recognized in the number one position on that year's list.
Class of 2023
Flatley oversees McDonald's marketing efforts globally, as well as new business ventures designed to extend the reach of the iconic brand. Her tenure at McDonald's followed nearly 13 years at PepsiCo, where her time included stints as both Gatorade's CMO and CMO of the company's Global Nutrition group. Since joining McDonald's in 2017, Flatley has been the driving force behind some of the company's most inspired marketing campaigns. She first appeared on this list in 2018.
Class of 2022
Berland first appeared on the Forbes World's Most Influential CMOs list in 2017, and then again each year following until her induction into the Forbes CMO Hall of Fame in 2022. This past January, she joined Verizon as its CMO, after serving in the same role at Peloton, which followed six years as Twitter's CMO, a post she left at the end of 2022. Prior to her tenure as Twitter's CMO, she was EVP of global advertising, marketing, and digital partnerships at American Express.
Today, Boff is CEO of Said Differently, the creative and marketing services agency. Boff joined the agency in 2024, after over two decades with GE, the last 9 of which where she served as the company's Cheif Marketing and Communications offer. Here, her role included oversight over GE's global marketing, brand, content, digital and sponsorships, and where she also served as President of the GE Foundation and co-lead of the GE Women's Network. Boff first appeared on the Forbes World' Most Influential CMOs list in 2017. In 2024, she was also recognized on the Forbes Entrepreneurial CMO 50 list.
After over 30 years with the company, Capossela stepped down from his role as CMO in October 2023, a post he'd held since 2014. Until leaving, Capossela led both the consumer and commercial sides of the over $200 billion annual revenue business. His oversight and influence extended across all Microsoft services and products, business planning, brand, advertising, events, communications, research, ad sales and Microsoft stores. He first appeared on this Forbes list in 2017.
Francois has been Global CMO of Stellantis across its brand portfolio, which includes, among others, Dodge, Fiat and Maserati, for the past 16 years, and he has been the Global President of the Fiat Group since 2011. The longtime automotive marketer, whose career includes senior marketing stints at Daimler Chrysler, Lancia, and Citroen, first appeared on The Forbes World's Most Influential CMOs list in 2014. In 2024, he was inducted into the AAF's Advertising Hall of Fame.
The Global Chief Product and Marketing Officer for The Lego Group since 2015, this former Coca-Cola marketer and Revlon CMO is responsible for the Group's product development, marketing, research and insights, licensing, partnerships, and the brand's in-house creative agency. She first appeared on the World's Most Influential CMO's list in 2018. In 2024, under her leadership, Lego was named the world's 'most reputable company' in the Global RepTrak ranking. Goldin was also recognized on the 2024 Forbes Entrepreneurial CMO 50 list.
CEO: J.P. Morgan Wealth Management
Lemkau first appeared on the Forbes World' Most Influential CMOs list in 2014, when she was CMO of JPMorgan, a title she held until 2019. In this role, she led a global marketing team responsible for the company's brand, media, analytics, and consumer communications. Still one of relatively few CMOs to become chief executive, she has been CEO of J.P. Morgan Wealth Management for the past 5 1/2 years and has been with the company for over 25.
For over a decade, and before stepping down in 2023, Lewnes was Adobe's CMO, where she drove the brand's ties to creativity, the creative community, and its digital marketing and design. Lewnes joined Adobe from Intel in 2006, where she had pioneered the company's digital shift and spearheaded its growth. She first appeared on this list in 2017, and currently serves on several for-profit and non-profit boards.
Lucio first appeared on the Forbes World' Most Influential CMOs list in 2012, when he was CMO of Visa, and appeared on the list as the CMO of each of three different companies, also including Facebook (now Meta) and HP. In November of 2023, Lucio returned to HP, his second stint as the company's CMO, and his 4th time serving as a corporate CMO. Prior to his return to HP, Lucio was the principal and founder of 5S Diversity. He also currently serves as co-founder and advisor at Virtuosi LEAP.
CEO of beauty icon Revlon since November 2024, Peluso entered the CMO Hall of Fame when at CVS. Joing the retail giant in 2021 from IBM, where she was also CMO, Peluso was responsible for helping transform CVS Health's consumer experience across multiple touch points. She first appeared on Forbes' World's Most Influential CMOs list in 2012, when she was CMO for Citigroup. While there, she oversaw all global marketing and brand experiences, digital sales, and the commercial business. Until September 2023, she also served as Chief Customer Officer and Co-President of CVS Pharmacy.
Pritchard first appeared on the Forbes World's Most Influential CMOs list in 2013 and has been with the company for over 40 years, serving in various roles including Global Brand Building Officer, Global Marketing Officer, and President, Strategy, Productivity and Growth. Since 2014, he has been P&G's Chief Brand Officer, responsible for the company's brand-building disciplines and marketing innovations worldwide.
Rajamannar first appeared on Forbes' World's Most Influential CMOs list in 2015. He has been MasterCard's Chief Marketing and Communications Officer since 2013, as well as Founding President of the company's Healthcare business. His responsibilities include oversight of all aspects of the brand's marketing, and he has been a leader of the company's transformation. Rajamannar previously had stints at Citi, Diner's Club and Unilever.
Schiller has been with Apple for over 30 years, and when the first Forbes World's Most Influential CMOs List debuted in 2012, Schiller ranked No. 1., and as he did for five consecutive years. He was the company's long-time SVP of Marketing, where he led the introduction of a portfolio of products that have since become cultural touchstones. He currently serves as an Apple Fellow, where he has responsibility for the App store and Apple Events.
In December 2023, Scotti joined PayPal, after over 9 years as Verizon's EVP and CMO. At PayPal he has responsibility for integrating PayPal's breadth of consumer products and services and ensuring enhanced brand awareness and use for both PayPal and Venmo. Prior to Verizon, Scotti had been at J. Crew, where he'd also served as CMO. He first appeared on this list in 2017.
Thalberg first appeared on Forbes' World's Most Influential CMOs list in 2017 and has been recognized on this list for her work as CMO of both Taco Bell and Lowe's. Today, she is the Chief Customer and Marketing Officer at Catalyst Brands, whose portfolio of iconic retail brands includes among them, JCPenney, Brooks Brothers, Aeropostale, and Eddie Bauer. She joined Catalyst Brands from SeaWorld where she was responsible for the brand and marketing strategies that increase visitation, drive revenue, and elevate the company's conservation mission. Previously, Thalberg was EVP, Chief Brand Marketing Officer for Lowe's from 2020. She also served as Global Chief Brand Officer for Taco Bell, for almost five years.
Twohill has been Google's CMO since 2009, coming to the position after six years as the company's head of EMEA marketing. She recently celebrated her 20th year with the company. Twohill's influence and remit include managing a global marketing team responsible for telling the Google brand's evolving story, driving revenue growth, and continuing to help billions of users discover and make the most of Google's evolving product suite. She first appeared on Forbes World's Most Influential CMOs list in 2014.
Since stepping down in March 2023, from her post as General Motors' Global CMO, a position she held since 2019, Wahl has been serving as a Board director and advisor. Prior to her time at GM, she had previously been Cadillac's Global CMO, joining the automotive company from McDonald's, where she had also been its CMO. She first appeared on Forbes' World's Most Influential CMOs list in 2018, when she was CMO of Cadillac.
Weed first appeared on the Forbes World's Most Influential CMOs list in 2013, its second year, when he was Chief Marketing and Communications Officer for Unilever, a position he held for over 9 years, from 2010-2019. At Unilever, Weed was responsible for Marketing, Communications and Sustainable Business functions across the FMCG company's purpose-driven brand portfolio. Weed currently serves as Chair & Independent Director on a number of Boards. Weed was recognized as number one on the World's Most Influential CMOs list for three consecutive years, one of only three CMOs to have appeared at number one more than once.