The inspiration behind M&S's ‘game-changing' new sandwich
Priced at £2.80, the 'game-changing' sandwich features Red Diamond strawberries and light whipped cream cheese on sweetened bread.
Its creation was inspired by Japanese"sweet sandos" or fruit sandwiches, which have recently gained popularity in London.
M&S promotes the sandwich as a versatile summer indulgence, suitable for various occasions from picnics to afternoon tea.
This new offering continues M&S's long history with sandwiches, having sold billions since their introduction in the 1920s.
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