Estrella MediaCo Emerges as the Leading FAST Destination for U.S. Hispanic Audiences
FAST & CTV:
Monthly digital uniques grew 19% year-over-year, with total minutes consumed now exceeding 310 Million minutes per month on its O&O FAST channels, marking a new high for the company's digital and streaming footprint. Monetized premium CTV video ad inventory has grown 290% in the first five months of 2025 compared to the same time period last year making MediaCo a leader in Hispanic CTV advertising.
'Estrella MediaCo has built one of the most scalable Hispanic CTV platforms in the U.S.,' said Brian Fisher, SVP of Video Sales. 'With record-high engagement and unprecedented growth in premium ad inventory, we're the clear choice for marketers who want to grow their brand and their business.'
Also, according to the Amagi/Ampere FAST Channel Analytics report in Q4 2024, EstrellaTV and Estrella News were the #1 mixed IP distributed FAST channels in the marketplace for the Latino category.
'This extraordinary growth in CTV video is driven by a combination of our powerful EstrellaTV and Estrella News brands and our expansion of a broad range of genres thru partnerships with Curiosity Stream and Hemisphere Media. We have also built the largest distribution footprint in Latino FAST and powered it with a world-class ad tech stack. The result is a powerful solution for advertisers at scale,' said René Santaella, Chief Operating Officer, MediaCo.
Audio:
MediaCo, a prominent player in the audio streaming space, has achieved a significant milestone. Ranked 11th overall in the United States, MediaCo's success can be attributed to its flagship stations, including Hot 97, WBLS, Que Buena Los Angeles, and morning shows such as Ebro in the Morning and Don Cheto Al Aire.
YouTube:
The Estrella Media YouTube Network led the charge, posting impressive year-over-year gains from Q1–Q2 2024 to Q1–Q2 2025, including:
+35% increase in video views
+7.4% increase in total watch time
1 million new subscribers added
Breakout channel Don Cheto Al Aire saw a 300% surge in views and a 200% increase in impressions over the April–May period, while fan-favorite talent competition Tengo Talento, Mucho Talento expanded its total digital reach by 42%.
On Hot 97 YouTube channels, watchstream hours increased 652% and subscribers increased 11% in 2025 so far and the video success led to the announcement of a new Hot 97 TV FAST channel at MediaCo's recent IAB Newfront presentation.
Instagram:
EstrellaTV saw a 19.1% increase in reach, with 85.9% of that coming from non-followers, indicating strong organic discovery.
Profile visits rose 36.2%, totaling 26,336.
Noticias EstrellaTV posted a 73.6% jump in reach and a 34.8% increase in profile visits, reaching 3,367.
Facebook:
Noticias EstrellaTV increased reach by 41%, from 22.9M to 32.3M year-over-year.
Hot 97, a MediaCo flagship brand, saw one of the most dramatic growth stories with reach skyrocketing from 11.6M (April–May 2024) to 82M during the same period in 2025.
'As a next-generation media company, we're laser-focused on building audiences where the culture is shifting,' said Albert Rodriguez, CEO and President of MediaCo. 'These results prove that our strategy is working, and we're just getting started.'
*Source: Amagi and Custom FAST Channel Apps, YouTube, Instragram and Facebook, AMAGI FAST Conference 2024, Triton and Freewheel. Specific sourcing available upon request.
ABOUT MEDIACO
MediaCo Holding Inc, (Nasdaq: MDIA) is a minority-owned, minority-targeted media business. MediaCo stands at the forefront of entertainment and news, uniquely positions as a leader in reaching multicultural audiences. Through its diverse portfolio of digital, television and radio properties including Estrella TV, Estrella News, Hot 97, WBLS and Que Buena LA, MediaCo engages over 20 million people, every month, delivering a dynamic mix of free, ad-supported streaming and terrestrial entertainment, music and news across all major media platforms and on all devices.
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