logo
CHOICE stands by results of Aussie sunscreens that failed SPF claims

CHOICE stands by results of Aussie sunscreens that failed SPF claims

7NEWS17-06-2025
CHOICE has doubled down on its test results of some of Australia's most popular sunscreens after the founder of one of the products called the consumer advocacy group's methods into question.
The group tested 20 sunscreens with SPF 50 or 50+ labels, finding only four met their stated SPF claims.
It found the worst sunscreen was the Ultra Violette Lean Screen SPF 50+ Mattifying Zinc Skinscreen, which returned an SPF of 4.
Ultra Violette is a cult Australian sunscreen brand founded by Ava Chandler-Matthews and Bec Jefferd in 2019.
The company's products are extremely popular among the wider skincare and beauty community.
Chandler-Matthews' responded to CHOICE's testing in a seven-minute-long video late last week, in which she questioned several of the group's testing methods.
She said the brand was first informed about CHOICE's testing in March and was 'obviously freaked out' when she heard the SPF 4 result.
The company acted immediately, Chandler-Matthews said, running a series of its own tests.
'We checked that the SPF, the zinc levels in the product were as we had put in the packaging, which was 22.75 per cent zinc,' she said.
'There was no issue from a manufacturing point of view, there was no issue from a stability point of view.'
Ultra Violette then tested the SPF of the product at an independent, third-party lab.
Loading TikTok Post
Chandler-Matthews showed a screenshot of the results of one test which said the sunscreen achieved a mean SPF value of 64.32.
A second test found the product had an SPF value of 61.7. The results were sent to CHOICE.
CHOICE said 18 of the 20 sunscreens underwent two five-person panel tests.
After the Ultra Violette product received an SPF result of 4, a different batch of the product was sent to a laboratory in Germany for a 'validation test'. This test returned an SPF of 5.
Chandler-Matthews said five-person panel tests do not meet industry standard.
'A five-person SPF test will not allow you to launch a product into Australia, you need a full 10-person panel test.'
Ultra Violette used 10 people in each of its latest round of testing, Chandler-Matthews said.
She also said CHOICE's decision to decant the sunscreen it tested into different jars could have impacted the results.
'Zinc sunscreens are very tricky,' Chandler-Matthews said.
'Zincs are very easy to destabilise.
'You should never decant the product, so that's why we never recommend you pumping your sunscreen into a travel container, or putting it into something that's more portable.'
Chandler-Matthews said the company was continuing to investigate but she stands by the testing it has done.
She pointed out that CHOICE was not an industry regulator and does not approve sunscreens in Australia before they hit shelves.
'We as founders, Bec and I, are so across the formulating, the testing ... the process behind how we bring a sunscreen to market,' Chandler-Matthews said.
'We are never trying to mislead someone or sell you a product that doesn't work.'
'Rigorous' testing
In response, CHOICE chief executive Ashley de Silva said she stood by the company's 'rigorous' sunscreen testing methods.
She said the sunscreens that didn't meet their SPF claims were 'tested to a 10-person panel, in accordance with the Australian/New Zealand Sunscreen Standard' and that the products were decanted into amber glass jars which blocks UV light more than clear glass.
'Amber glass jars were used in order to limit any degradation of the sunscreen ingredients and ensure the validity of our results,' de Silva said.
'After Ultra Violette's product returned an SPF of 4 when tested at the Sydney lab, we sent a different batch to an accredited, specialised laboratory in Germany, the Normec Schrader Institute, for a validation test.
'To facilitate blind testing, this product was also decanted into an amber glass jar, sealed, labelled and transported according to strict instructions provided to Choice by sunscreen experts at the Normec Schrader Institute.
'The validation test returned an SPF of 5.'
De Silva called on the Therapeutic Goods Administration (TGA) to investigate the inconsistencies between its test results and the results the manufacturers achieved.
'We are calling for a compliance review, including independent testing of the mean SPF for, at least, the sunscreens that did not meet their label claims in our commissioned tests,' she said.
Other sunscreens fail
Some of the Cancer Council's sunscreen products egregiously missed the mark, CHOICE's testing found.
The Kids Clear Zinc 50+ tested at 33, the Everyday Value Sunscreen 50 scored just a touch above the halfway mark at 27 and the Ultra Sunscreen 50+ came at a shockingly low 24.
Only one product from the council matched the label — the Kid Sunscreen 50+, which scored a strong 52.
Three other products from well-known brands — La Roche-Posay, Neutrogena and Mecca Cosmetica — delivered on their dermatological declarations.
La Roche-Posay Anthelios Wet Skin Sunscreen SPF 50+ tested at 72, Neutrogena Ultra Sheer Body Lotion SPF 50 came in at 56 and Mecca Cosmetica To Save Body SPF 50+ Hydrating Sunscreen scraped through at 51.
Ultra Violette was not the only brand to push back against the results.
Bondi Sands said its SPF 50+ Fragrance Free Sunscreen Lotion and SPF 50+ Zinc Mineral Body Lotion came in at SPF 72.8 and SPF 73.6 respectively in its testing.
Invisible Zinc last tested its Face + Body Mineral Sunscreen SPF50 in 2017, and returned a result of 63.1.
'The formulation has not changed in the intervening period,' the brand said.
'It is also worth noting that the SPF test results were achieved after two hours of water resistance testing.'
Woolworths also said its Everyday Sunscreen SPF 50+ 100ML last tested at SPF 68.
'Water resistance testing showed an SPF of 60,' the company said.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Birth trauma preventable yet affects too many women
Birth trauma preventable yet affects too many women

The Advertiser

time16 hours ago

  • The Advertiser

Birth trauma preventable yet affects too many women

Australian women who give birth are experiencing "obscene" rates of trauma as advocates call for universal continuity of care, midwifery leadership, antenatal education and respectful healthcare practices. But experts say trauma can be prevented and is not a given when it comes to birth. Giving birth is one of the most profound and life-changing events in a woman's life and should be predominantly positive. Yet one in three women will experience birth trauma, either physically or emotionally, affecting their lives for years to come. Birth Trauma Awareness Week is held each year to highlight the issue and provide support to women and their families who have experienced it. It is also an opportunity to examine maternity care and ensure better outcomes for women and their babies. Jess Pigram suffered from a life-threatening postpartum haemorrhage after giving birth to her daughter Shiloh in 2019. She had to undergo two surgeries shortly after her birth and ended up losing 3.6 litres of blood - more than 60 per cent of her body's total amount - which resulted in her needing multiple transfusions. "I'd just had my baby and all of a sudden there's all these people and I'm being rushed into the operation room ... there was a point where I thought I was going to die," she tells AAP. While the physical recovery has been complicated by permanent pelvic floor damage, the mental trauma from the experience has also stuck with Ms Pigram for years. It is often most acute around the time of her daughter's birthday which can be difficult to navigate. "When you go through trauma, you never forget it," she says. "I'll never be the same person I was, but that's okay because I have my daughter." Ms Pigram said her wife Katie, who was also mistreated by hospital staff during Shiloh's birth, has been instrumental in her recovery. Connecting with Birth Trauma Australia, the peak national charity dedicated to supporting women, people, fathers, partners and families after birth-related trauma, was also hugely important. But looking back, Ms Pigram wishes she'd known how many women experience trauma during birth. "It was so isolating at the time and I felt like no one understood," she says. "I wasn't aware that one in three women experience birth trauma and it took a long time to realise how many other women are affected." Rates of trauma indicate maternity services are doing something seriously wrong, former president of the Australian College of Midwives Jenny Gamble says. "It's obscene that 30 per cent of women report that they had a traumatic childbirth," she says. "The system is scaring and traumatising women about having a baby." Studies have found women who have a traumatic birth experience will subsequently choose to either birth completely outside the system, invest in a private midwife or seek a planned caesarean. Some may even decide not to have another baby after a previous traumatic experience. A landmark inquiry into birth trauma by the NSW parliament attracted international attention as well as thousands of submissions from patients, doctors, midwives and experts around Australia. The final report released in 2024 found the rates of birth trauma were unacceptable and made 43 recommendations, including an overhaul of the health system. Chief among the recommendations was the need for accessible continuity of midwifery care, which experts have been calling for for years. Hospitals that provide continuity of care, where a woman has access to the same midwife throughout her pregnancy, during the birth and postnatally, often have better outcomes for the mother, baby and care provider. It's also more cost effective. "We have this fantastic evidence that shows what needs to change but we have all these road blocks," midwife and Monash University lecturer Joy Kloester said. "Birth trauma can be prevented, it's not a given, and the best way to prevent it is continuity of care." Queensland recently appointed a chief midwifery officer, which Professor Gamble said was something all states and territories needed. "We need to stop treating having a baby like an acute medical event," she said. "It's a physiological event that requires a social and primary model of healthcare." Research shows women who consider their birth experience positive do so not because of what happened medically but because they were heard and respected throughout the process. For those who do experience trauma it's often because they felt like a body on a table. "It's not about avoiding intervention but about ensuring the woman feels like the central person in that care ... being informed and respected is so essential," Ms Kloester says. Birth trauma occurs on a spectrum, with obstetric violence at the extreme end. One in 10 women experience obstetric violence in birth, recognised by the United Nations as a form of gendered violence. Bernadette Lack is a midwife of almost 20 years and also works in pelvic health supporting women through her business Core and Floor Restore. Her practice includes birth debriefs and she says many women apologise to her for becoming emotional when they share their stories. "You carry your birth experiences with you until the day you die," Ms Lack says. "Birth isn't just about a baby being born, it's about a mother being born too. "Trauma isn't a memory, it's a reliving ... when people have experienced previous trauma, it can easily be triggered again by the smallest thing: a smell, a sound, a touch, a tone." Recovering can also be financially inaccessible to many women who may have to see multiple care providers to address mental and physical trauma. "Healing from birth can require huge investment," Ms Lack says. But she wants women to know that it's never too late to begin the process of healing. "There's often a lot of grief and people can feel scared to lean into their feelings (but) I believe the body is so capable of healing when you meet with the mind and body together," she says. Lifeline 13 11 14 beyondblue 1300 22 4636 Australian women who give birth are experiencing "obscene" rates of trauma as advocates call for universal continuity of care, midwifery leadership, antenatal education and respectful healthcare practices. But experts say trauma can be prevented and is not a given when it comes to birth. Giving birth is one of the most profound and life-changing events in a woman's life and should be predominantly positive. Yet one in three women will experience birth trauma, either physically or emotionally, affecting their lives for years to come. Birth Trauma Awareness Week is held each year to highlight the issue and provide support to women and their families who have experienced it. It is also an opportunity to examine maternity care and ensure better outcomes for women and their babies. Jess Pigram suffered from a life-threatening postpartum haemorrhage after giving birth to her daughter Shiloh in 2019. She had to undergo two surgeries shortly after her birth and ended up losing 3.6 litres of blood - more than 60 per cent of her body's total amount - which resulted in her needing multiple transfusions. "I'd just had my baby and all of a sudden there's all these people and I'm being rushed into the operation room ... there was a point where I thought I was going to die," she tells AAP. While the physical recovery has been complicated by permanent pelvic floor damage, the mental trauma from the experience has also stuck with Ms Pigram for years. It is often most acute around the time of her daughter's birthday which can be difficult to navigate. "When you go through trauma, you never forget it," she says. "I'll never be the same person I was, but that's okay because I have my daughter." Ms Pigram said her wife Katie, who was also mistreated by hospital staff during Shiloh's birth, has been instrumental in her recovery. Connecting with Birth Trauma Australia, the peak national charity dedicated to supporting women, people, fathers, partners and families after birth-related trauma, was also hugely important. But looking back, Ms Pigram wishes she'd known how many women experience trauma during birth. "It was so isolating at the time and I felt like no one understood," she says. "I wasn't aware that one in three women experience birth trauma and it took a long time to realise how many other women are affected." Rates of trauma indicate maternity services are doing something seriously wrong, former president of the Australian College of Midwives Jenny Gamble says. "It's obscene that 30 per cent of women report that they had a traumatic childbirth," she says. "The system is scaring and traumatising women about having a baby." Studies have found women who have a traumatic birth experience will subsequently choose to either birth completely outside the system, invest in a private midwife or seek a planned caesarean. Some may even decide not to have another baby after a previous traumatic experience. A landmark inquiry into birth trauma by the NSW parliament attracted international attention as well as thousands of submissions from patients, doctors, midwives and experts around Australia. The final report released in 2024 found the rates of birth trauma were unacceptable and made 43 recommendations, including an overhaul of the health system. Chief among the recommendations was the need for accessible continuity of midwifery care, which experts have been calling for for years. Hospitals that provide continuity of care, where a woman has access to the same midwife throughout her pregnancy, during the birth and postnatally, often have better outcomes for the mother, baby and care provider. It's also more cost effective. "We have this fantastic evidence that shows what needs to change but we have all these road blocks," midwife and Monash University lecturer Joy Kloester said. "Birth trauma can be prevented, it's not a given, and the best way to prevent it is continuity of care." Queensland recently appointed a chief midwifery officer, which Professor Gamble said was something all states and territories needed. "We need to stop treating having a baby like an acute medical event," she said. "It's a physiological event that requires a social and primary model of healthcare." Research shows women who consider their birth experience positive do so not because of what happened medically but because they were heard and respected throughout the process. For those who do experience trauma it's often because they felt like a body on a table. "It's not about avoiding intervention but about ensuring the woman feels like the central person in that care ... being informed and respected is so essential," Ms Kloester says. Birth trauma occurs on a spectrum, with obstetric violence at the extreme end. One in 10 women experience obstetric violence in birth, recognised by the United Nations as a form of gendered violence. Bernadette Lack is a midwife of almost 20 years and also works in pelvic health supporting women through her business Core and Floor Restore. Her practice includes birth debriefs and she says many women apologise to her for becoming emotional when they share their stories. "You carry your birth experiences with you until the day you die," Ms Lack says. "Birth isn't just about a baby being born, it's about a mother being born too. "Trauma isn't a memory, it's a reliving ... when people have experienced previous trauma, it can easily be triggered again by the smallest thing: a smell, a sound, a touch, a tone." Recovering can also be financially inaccessible to many women who may have to see multiple care providers to address mental and physical trauma. "Healing from birth can require huge investment," Ms Lack says. But she wants women to know that it's never too late to begin the process of healing. "There's often a lot of grief and people can feel scared to lean into their feelings (but) I believe the body is so capable of healing when you meet with the mind and body together," she says. Lifeline 13 11 14 beyondblue 1300 22 4636 Australian women who give birth are experiencing "obscene" rates of trauma as advocates call for universal continuity of care, midwifery leadership, antenatal education and respectful healthcare practices. But experts say trauma can be prevented and is not a given when it comes to birth. Giving birth is one of the most profound and life-changing events in a woman's life and should be predominantly positive. Yet one in three women will experience birth trauma, either physically or emotionally, affecting their lives for years to come. Birth Trauma Awareness Week is held each year to highlight the issue and provide support to women and their families who have experienced it. It is also an opportunity to examine maternity care and ensure better outcomes for women and their babies. Jess Pigram suffered from a life-threatening postpartum haemorrhage after giving birth to her daughter Shiloh in 2019. She had to undergo two surgeries shortly after her birth and ended up losing 3.6 litres of blood - more than 60 per cent of her body's total amount - which resulted in her needing multiple transfusions. "I'd just had my baby and all of a sudden there's all these people and I'm being rushed into the operation room ... there was a point where I thought I was going to die," she tells AAP. While the physical recovery has been complicated by permanent pelvic floor damage, the mental trauma from the experience has also stuck with Ms Pigram for years. It is often most acute around the time of her daughter's birthday which can be difficult to navigate. "When you go through trauma, you never forget it," she says. "I'll never be the same person I was, but that's okay because I have my daughter." Ms Pigram said her wife Katie, who was also mistreated by hospital staff during Shiloh's birth, has been instrumental in her recovery. Connecting with Birth Trauma Australia, the peak national charity dedicated to supporting women, people, fathers, partners and families after birth-related trauma, was also hugely important. But looking back, Ms Pigram wishes she'd known how many women experience trauma during birth. "It was so isolating at the time and I felt like no one understood," she says. "I wasn't aware that one in three women experience birth trauma and it took a long time to realise how many other women are affected." Rates of trauma indicate maternity services are doing something seriously wrong, former president of the Australian College of Midwives Jenny Gamble says. "It's obscene that 30 per cent of women report that they had a traumatic childbirth," she says. "The system is scaring and traumatising women about having a baby." Studies have found women who have a traumatic birth experience will subsequently choose to either birth completely outside the system, invest in a private midwife or seek a planned caesarean. Some may even decide not to have another baby after a previous traumatic experience. A landmark inquiry into birth trauma by the NSW parliament attracted international attention as well as thousands of submissions from patients, doctors, midwives and experts around Australia. The final report released in 2024 found the rates of birth trauma were unacceptable and made 43 recommendations, including an overhaul of the health system. Chief among the recommendations was the need for accessible continuity of midwifery care, which experts have been calling for for years. Hospitals that provide continuity of care, where a woman has access to the same midwife throughout her pregnancy, during the birth and postnatally, often have better outcomes for the mother, baby and care provider. It's also more cost effective. "We have this fantastic evidence that shows what needs to change but we have all these road blocks," midwife and Monash University lecturer Joy Kloester said. "Birth trauma can be prevented, it's not a given, and the best way to prevent it is continuity of care." Queensland recently appointed a chief midwifery officer, which Professor Gamble said was something all states and territories needed. "We need to stop treating having a baby like an acute medical event," she said. "It's a physiological event that requires a social and primary model of healthcare." Research shows women who consider their birth experience positive do so not because of what happened medically but because they were heard and respected throughout the process. For those who do experience trauma it's often because they felt like a body on a table. "It's not about avoiding intervention but about ensuring the woman feels like the central person in that care ... being informed and respected is so essential," Ms Kloester says. Birth trauma occurs on a spectrum, with obstetric violence at the extreme end. One in 10 women experience obstetric violence in birth, recognised by the United Nations as a form of gendered violence. Bernadette Lack is a midwife of almost 20 years and also works in pelvic health supporting women through her business Core and Floor Restore. Her practice includes birth debriefs and she says many women apologise to her for becoming emotional when they share their stories. "You carry your birth experiences with you until the day you die," Ms Lack says. "Birth isn't just about a baby being born, it's about a mother being born too. "Trauma isn't a memory, it's a reliving ... when people have experienced previous trauma, it can easily be triggered again by the smallest thing: a smell, a sound, a touch, a tone." Recovering can also be financially inaccessible to many women who may have to see multiple care providers to address mental and physical trauma. "Healing from birth can require huge investment," Ms Lack says. But she wants women to know that it's never too late to begin the process of healing. "There's often a lot of grief and people can feel scared to lean into their feelings (but) I believe the body is so capable of healing when you meet with the mind and body together," she says. Lifeline 13 11 14 beyondblue 1300 22 4636 Australian women who give birth are experiencing "obscene" rates of trauma as advocates call for universal continuity of care, midwifery leadership, antenatal education and respectful healthcare practices. But experts say trauma can be prevented and is not a given when it comes to birth. Giving birth is one of the most profound and life-changing events in a woman's life and should be predominantly positive. Yet one in three women will experience birth trauma, either physically or emotionally, affecting their lives for years to come. Birth Trauma Awareness Week is held each year to highlight the issue and provide support to women and their families who have experienced it. It is also an opportunity to examine maternity care and ensure better outcomes for women and their babies. Jess Pigram suffered from a life-threatening postpartum haemorrhage after giving birth to her daughter Shiloh in 2019. She had to undergo two surgeries shortly after her birth and ended up losing 3.6 litres of blood - more than 60 per cent of her body's total amount - which resulted in her needing multiple transfusions. "I'd just had my baby and all of a sudden there's all these people and I'm being rushed into the operation room ... there was a point where I thought I was going to die," she tells AAP. While the physical recovery has been complicated by permanent pelvic floor damage, the mental trauma from the experience has also stuck with Ms Pigram for years. It is often most acute around the time of her daughter's birthday which can be difficult to navigate. "When you go through trauma, you never forget it," she says. "I'll never be the same person I was, but that's okay because I have my daughter." Ms Pigram said her wife Katie, who was also mistreated by hospital staff during Shiloh's birth, has been instrumental in her recovery. Connecting with Birth Trauma Australia, the peak national charity dedicated to supporting women, people, fathers, partners and families after birth-related trauma, was also hugely important. But looking back, Ms Pigram wishes she'd known how many women experience trauma during birth. "It was so isolating at the time and I felt like no one understood," she says. "I wasn't aware that one in three women experience birth trauma and it took a long time to realise how many other women are affected." Rates of trauma indicate maternity services are doing something seriously wrong, former president of the Australian College of Midwives Jenny Gamble says. "It's obscene that 30 per cent of women report that they had a traumatic childbirth," she says. "The system is scaring and traumatising women about having a baby." Studies have found women who have a traumatic birth experience will subsequently choose to either birth completely outside the system, invest in a private midwife or seek a planned caesarean. Some may even decide not to have another baby after a previous traumatic experience. A landmark inquiry into birth trauma by the NSW parliament attracted international attention as well as thousands of submissions from patients, doctors, midwives and experts around Australia. The final report released in 2024 found the rates of birth trauma were unacceptable and made 43 recommendations, including an overhaul of the health system. Chief among the recommendations was the need for accessible continuity of midwifery care, which experts have been calling for for years. Hospitals that provide continuity of care, where a woman has access to the same midwife throughout her pregnancy, during the birth and postnatally, often have better outcomes for the mother, baby and care provider. It's also more cost effective. "We have this fantastic evidence that shows what needs to change but we have all these road blocks," midwife and Monash University lecturer Joy Kloester said. "Birth trauma can be prevented, it's not a given, and the best way to prevent it is continuity of care." Queensland recently appointed a chief midwifery officer, which Professor Gamble said was something all states and territories needed. "We need to stop treating having a baby like an acute medical event," she said. "It's a physiological event that requires a social and primary model of healthcare." Research shows women who consider their birth experience positive do so not because of what happened medically but because they were heard and respected throughout the process. For those who do experience trauma it's often because they felt like a body on a table. "It's not about avoiding intervention but about ensuring the woman feels like the central person in that care ... being informed and respected is so essential," Ms Kloester says. Birth trauma occurs on a spectrum, with obstetric violence at the extreme end. One in 10 women experience obstetric violence in birth, recognised by the United Nations as a form of gendered violence. Bernadette Lack is a midwife of almost 20 years and also works in pelvic health supporting women through her business Core and Floor Restore. Her practice includes birth debriefs and she says many women apologise to her for becoming emotional when they share their stories. "You carry your birth experiences with you until the day you die," Ms Lack says. "Birth isn't just about a baby being born, it's about a mother being born too. "Trauma isn't a memory, it's a reliving ... when people have experienced previous trauma, it can easily be triggered again by the smallest thing: a smell, a sound, a touch, a tone." Recovering can also be financially inaccessible to many women who may have to see multiple care providers to address mental and physical trauma. "Healing from birth can require huge investment," Ms Lack says. But she wants women to know that it's never too late to begin the process of healing. "There's often a lot of grief and people can feel scared to lean into their feelings (but) I believe the body is so capable of healing when you meet with the mind and body together," she says. Lifeline 13 11 14 beyondblue 1300 22 4636

Birth trauma preventable yet affects too many women
Birth trauma preventable yet affects too many women

Perth Now

time19 hours ago

  • Perth Now

Birth trauma preventable yet affects too many women

Australian women who give birth are experiencing "obscene" rates of trauma as advocates call for universal continuity of care, midwifery leadership, antenatal education and respectful healthcare practices. But experts say trauma can be prevented and is not a given when it comes to birth. Giving birth is one of the most profound and life-changing events in a woman's life and should be predominantly positive. Yet one in three women will experience birth trauma, either physically or emotionally, affecting their lives for years to come. Birth Trauma Awareness Week is held each year to highlight the issue and provide support to women and their families who have experienced it. It is also an opportunity to examine maternity care and ensure better outcomes for women and their babies. Jess Pigram suffered from a life-threatening postpartum haemorrhage after giving birth to her daughter Shiloh in 2019. She had to undergo two surgeries shortly after her birth and ended up losing 3.6 litres of blood - more than 60 per cent of her body's total amount - which resulted in her needing multiple transfusions. "I'd just had my baby and all of a sudden there's all these people and I'm being rushed into the operation room ... there was a point where I thought I was going to die," she tells AAP. While the physical recovery has been complicated by permanent pelvic floor damage, the mental trauma from the experience has also stuck with Ms Pigram for years. It is often most acute around the time of her daughter's birthday which can be difficult to navigate. "When you go through trauma, you never forget it," she says. "I'll never be the same person I was, but that's okay because I have my daughter." Ms Pigram said her wife Katie, who was also mistreated by hospital staff during Shiloh's birth, has been instrumental in her recovery. Connecting with Birth Trauma Australia, the peak national charity dedicated to supporting women, people, fathers, partners and families after birth-related trauma, was also hugely important. But looking back, Ms Pigram wishes she'd known how many women experience trauma during birth. "It was so isolating at the time and I felt like no one understood," she says. "I wasn't aware that one in three women experience birth trauma and it took a long time to realise how many other women are affected." Rates of trauma indicate maternity services are doing something seriously wrong, former president of the Australian College of Midwives Jenny Gamble says. "It's obscene that 30 per cent of women report that they had a traumatic childbirth," she says. "The system is scaring and traumatising women about having a baby." Studies have found women who have a traumatic birth experience will subsequently choose to either birth completely outside the system, invest in a private midwife or seek a planned caesarean. Some may even decide not to have another baby after a previous traumatic experience. A landmark inquiry into birth trauma by the NSW parliament attracted international attention as well as thousands of submissions from patients, doctors, midwives and experts around Australia. The final report released in 2024 found the rates of birth trauma were unacceptable and made 43 recommendations, including an overhaul of the health system. Chief among the recommendations was the need for accessible continuity of midwifery care, which experts have been calling for for years. Hospitals that provide continuity of care, where a woman has access to the same midwife throughout her pregnancy, during the birth and postnatally, often have better outcomes for the mother, baby and care provider. It's also more cost effective. "We have this fantastic evidence that shows what needs to change but we have all these road blocks," midwife and Monash University lecturer Joy Kloester said. "Birth trauma can be prevented, it's not a given, and the best way to prevent it is continuity of care." Queensland recently appointed a chief midwifery officer, which Professor Gamble said was something all states and territories needed. "We need to stop treating having a baby like an acute medical event," she said. "It's a physiological event that requires a social and primary model of healthcare." Research shows women who consider their birth experience positive do so not because of what happened medically but because they were heard and respected throughout the process. For those who do experience trauma it's often because they felt like a body on a table. "It's not about avoiding intervention but about ensuring the woman feels like the central person in that care ... being informed and respected is so essential," Ms Kloester says. Birth trauma occurs on a spectrum, with obstetric violence at the extreme end. One in 10 women experience obstetric violence in birth, recognised by the United Nations as a form of gendered violence. Bernadette Lack is a midwife of almost 20 years and also works in pelvic health supporting women through her business Core and Floor Restore. Her practice includes birth debriefs and she says many women apologise to her for becoming emotional when they share their stories. "You carry your birth experiences with you until the day you die," Ms Lack says. "Birth isn't just about a baby being born, it's about a mother being born too. "Trauma isn't a memory, it's a reliving ... when people have experienced previous trauma, it can easily be triggered again by the smallest thing: a smell, a sound, a touch, a tone." Recovering can also be financially inaccessible to many women who may have to see multiple care providers to address mental and physical trauma. "Healing from birth can require huge investment," Ms Lack says. But she wants women to know that it's never too late to begin the process of healing. "There's often a lot of grief and people can feel scared to lean into their feelings (but) I believe the body is so capable of healing when you meet with the mind and body together," she says. "I would love for more older women to come (for a birth debrief) because it would enable them to support the current birthing generation better and also so they don't have to continue living their life holding onto their trauma." Lifeline 13 11 14 beyondblue 1300 22 4636

Birth trauma preventable yet affects too many women
Birth trauma preventable yet affects too many women

West Australian

time19 hours ago

  • West Australian

Birth trauma preventable yet affects too many women

Australian women who give birth are experiencing "obscene" rates of trauma as advocates call for universal continuity of care, midwifery leadership, antenatal education and respectful healthcare practices. But experts say trauma can be prevented and is not a given when it comes to birth. Giving birth is one of the most profound and life-changing events in a woman's life and should be predominantly positive. Yet one in three women will experience birth trauma, either physically or emotionally, affecting their lives for years to come. Birth Trauma Awareness Week is held each year to highlight the issue and provide support to women and their families who have experienced it. It is also an opportunity to examine maternity care and ensure better outcomes for women and their babies. Jess Pigram suffered from a life-threatening postpartum haemorrhage after giving birth to her daughter Shiloh in 2019. She had to undergo two surgeries shortly after her birth and ended up losing 3.6 litres of blood - more than 60 per cent of her body's total amount - which resulted in her needing multiple transfusions. "I'd just had my baby and all of a sudden there's all these people and I'm being rushed into the operation room ... there was a point where I thought I was going to die," she tells AAP. While the physical recovery has been complicated by permanent pelvic floor damage, the mental trauma from the experience has also stuck with Ms Pigram for years. It is often most acute around the time of her daughter's birthday which can be difficult to navigate. "When you go through trauma, you never forget it," she says. "I'll never be the same person I was, but that's okay because I have my daughter." Ms Pigram said her wife Katie, who was also mistreated by hospital staff during Shiloh's birth, has been instrumental in her recovery. Connecting with Birth Trauma Australia, the peak national charity dedicated to supporting women, people, fathers, partners and families after birth-related trauma, was also hugely important. But looking back, Ms Pigram wishes she'd known how many women experience trauma during birth. "It was so isolating at the time and I felt like no one understood," she says. "I wasn't aware that one in three women experience birth trauma and it took a long time to realise how many other women are affected." Rates of trauma indicate maternity services are doing something seriously wrong, former president of the Australian College of Midwives Jenny Gamble says. "It's obscene that 30 per cent of women report that they had a traumatic childbirth," she says. "The system is scaring and traumatising women about having a baby." Studies have found women who have a traumatic birth experience will subsequently choose to either birth completely outside the system, invest in a private midwife or seek a planned caesarean. Some may even decide not to have another baby after a previous traumatic experience. A landmark inquiry into birth trauma by the NSW parliament attracted international attention as well as thousands of submissions from patients, doctors, midwives and experts around Australia. The final report released in 2024 found the rates of birth trauma were unacceptable and made 43 recommendations, including an overhaul of the health system. Chief among the recommendations was the need for accessible continuity of midwifery care, which experts have been calling for for years. Hospitals that provide continuity of care, where a woman has access to the same midwife throughout her pregnancy, during the birth and postnatally, often have better outcomes for the mother, baby and care provider. It's also more cost effective. "We have this fantastic evidence that shows what needs to change but we have all these road blocks," midwife and Monash University lecturer Joy Kloester said. "Birth trauma can be prevented, it's not a given, and the best way to prevent it is continuity of care." Queensland recently appointed a chief midwifery officer, which Professor Gamble said was something all states and territories needed. "We need to stop treating having a baby like an acute medical event," she said. "It's a physiological event that requires a social and primary model of healthcare." Research shows women who consider their birth experience positive do so not because of what happened medically but because they were heard and respected throughout the process. For those who do experience trauma it's often because they felt like a body on a table. "It's not about avoiding intervention but about ensuring the woman feels like the central person in that care ... being informed and respected is so essential," Ms Kloester says. Birth trauma occurs on a spectrum, with obstetric violence at the extreme end. One in 10 women experience obstetric violence in birth, recognised by the United Nations as a form of gendered violence. Bernadette Lack is a midwife of almost 20 years and also works in pelvic health supporting women through her business Core and Floor Restore. Her practice includes birth debriefs and she says many women apologise to her for becoming emotional when they share their stories. "You carry your birth experiences with you until the day you die," Ms Lack says. "Birth isn't just about a baby being born, it's about a mother being born too. "Trauma isn't a memory, it's a reliving ... when people have experienced previous trauma, it can easily be triggered again by the smallest thing: a smell, a sound, a touch, a tone." Recovering can also be financially inaccessible to many women who may have to see multiple care providers to address mental and physical trauma. "Healing from birth can require huge investment," Ms Lack says. But she wants women to know that it's never too late to begin the process of healing. "There's often a lot of grief and people can feel scared to lean into their feelings (but) I believe the body is so capable of healing when you meet with the mind and body together," she says. "I would love for more older women to come (for a birth debrief) because it would enable them to support the current birthing generation better and also so they don't have to continue living their life holding onto their trauma." Lifeline 13 11 14 beyondblue 1300 22 4636

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store