Snowflake expands Marketplace with AI-ready news, data apps
The company's new Cortex Knowledge Extensions, set to become generally available soon, allow organisations to supplement their AI apps and agents with unstructured data from third-party providers while protecting intellectual property rights and ensuring proper attribution. This service includes access to business articles and content from The Associated Press, which can be used to enhance the accuracy and utility of results generated by AI systems.
Also available through Cortex Knowledge Extensions are real-time news feeds from USA TODAY and the USA TODAY Network, in addition to information from other publishers such as CB Insights, Packt, and Stack Overflow. Snowflake states that these developments help provide enterprises with access to a broad range of external, licensed content, which is often missing from current enterprise AI systems.
"Building powerful AI apps and agents at scale hinges on enterprises having access to not only high-quality and relevant internal and external data, but also the business semantics of that data, in order to deliver trusted AI results. Snowflake is raising the bar on enterprise-wide collaboration, making it even easier for customers to fuel their AI initiatives with AI-ready data and leverage Agentic Native Apps that they can bring to their data, without copying or moving data. Our latest innovations enable teams to turn possibilities into reality with data and AI, all without worrying about security and governance risk," Prasanna Krishnan, Head of Apps & Collaboration and Horizon at Snowflake, said.
The marketplace additions also address the needs of licensed content owners seeking to avoid unauthorised use of their material for AI training purposes. Cortex Knowledge Extensions function as a marketplace, providing content owners and publishers such as The Associated Press and USA TODAY Network with opportunities to monetise their content for enterprise AI use through negotiated licensing terms. This system ensures that publishers are compensated for their content and that enterprises can utilise proprietary knowledge in their AI applications.
"The USA TODAY Network is the largest local-to-national publishing and digital media organization in the country, with 195 million average monthly unique visitors relying on our trusted content to stay connected to the stories and cultural moments happening in their communities. We are thrilled to join the Snowflake Marketplace among the first news publishers to provide our trusted content for enterprise AI use in an equitable manner that respects our intellectual property rights while ensuring compensation for the value created for end users. This marks an important step forward in establishing a mutually beneficial ecosystem for AI companies, enterprises, content owners, and publishers to strategically partner, while driving innovation forward," Renn Turiano, Chief Consumer and Product Officer at Gannett | USA TODAY Network, commented on their participation.
Cortex Knowledge Extensions operate through retrieval-augmented generation and rely on Snowflake's Zero-ETL Sharing capability, permitting content owners to revoke access at any time. All accessed content is displayed with clear attribution and links to original sources, which Snowflake states will increase both reliability and accuracy in AI-powered outputs.
Alongside these offerings, Snowflake has introduced sharing of Semantic Models (currently in private preview). This feature allows organisations to integrate structured, AI-ready data within their Snowflake Cortex AI tools, drawing upon both internal datasets and those provided by third parties such as CARTO, CB Insights, Deutsche Börse, IPinfo, and truestar. According to the company, sharing semantic models helps eliminate the development time required to create structured definitions for tabular data, supporting trustworthy AI responses and enabling natural language interaction with business information.
Enterprises can access and share data with semantic models through an Internal Marketplace or through the broader Snowflake Marketplace, maintaining governance and version control. By aligning internal data with shared business definitions, organisations can promote consistency and accelerate insights without the need for continuous support from data engineers or scientists.
Snowflake has also announced Agentic Native Apps on its Marketplace. These are interoperable applications that can deliver standalone agentic experiences or function as components in apps built with Cortex Agents or Snowflake Intelligence. Providers can build, monetise, and distribute these apps on the platform, which enterprises can then discover, install, and purchase to advance their AI capabilities with managed governance.
The company's Marketplace now connects enterprises to over 750 providers, offering more than 3,000 data, applications, and agentic products as of mid-2025.
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