Zuhair Murad Resort 2026: Seize the Day (Wear)
It was a notable shift for the brand, as Murad put a new focus on introducing more casual and wearable pieces alongside his established eveningwear.
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The collection, titled 'Scents From Elsewhere,' was inspired by a fusion of Eastern and Western aesthetics, particularly the visual richness of Indian palaces, with maharaja-inspired motifs.
More than anything, however, the collection expanded Murad's offering with a clear focus on providing more options, including crisp cottons, lace separates, and breezy silk chiffon pieces for his client.
He went with simpler cuts, shorter hemlines, and fewer embellishments. Sequined and velvet shorts were replaced with light cotton versions, and silk shantung minidresses offered a subtle sheen without relying on heavy beading. Embroidery appeared more sparingly, such as at the V-neck and cuffs.
He also introduced more slim silhouettes, such as pencil skirts and cropped mini trench jackets in white with studded details that added energy without excess.
The Lebanese designer said it was in direct response to customer and retailer requests.
The simpler designs also allowed for new styling opportunities and underscored a broader push to take the brand into accessories. Following a limited range of evening bags and belts, this season Murad introduced large chunky bracelets, brooches, and new embellished and monogrammed handbag styles designed to work with the cleaner silhouettes.
The accessories will be positioned as a potential key growth category.
Still, Murad is a red carpet favorite and there was plenty for his celebrity clientele. Here he also responded to demand, noting that stars are still looking for glam but requesting simpler shapes and less bling. He answered with sari-inspired gowns featuring asymmetric draping and jewel-toned embroidery, toned down overall from his established style but still making an impact.
Following the recent openings of boutiques in Beirut, Dubai and Qatar, Murad is eyeing opening a daywear-focused store in Paris, aiming for early 2026.
Launch Gallery: Zuhair Murad 2026 Resort Collection
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For Diet Sabya's founder, however, much more must be done to ensure genuine recognition for Indian talent and traditions. 'When India is being eyed as the next big luxury market, you can't keep treating it like an exotic pitstop,' they said. 'While a few brands are finally acknowledging us as the global textile powerhouse we are — it's still crumbs. Visibility is a start. But equity is the end goal.'
