Tommy Hilfiger joins Cadillac Formula 1 team as official apparel partner
The partnership coincides with Cadillac Formula 1 Team's entry into the sport, following its final approval in March 2025 to join the grid for the 2026 Formula 1 World Championship. The team, formed by TWG Motorsports and General Motors, will be the first new addition since 2016.
The partnership will see Tommy Hilfiger's signature design language woven into the fabric of the Cadillac Formula 1 Team's identity. The brand's logo will appear on race cars, driver suits, and helmets, while team kits and an exclusive line of fanwear will launch as well.
'Two icons. One vision. A bold new era of American motorsport,' said Tommy Hilfiger. 'We're proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1 while pushing it forward — celebrating where we come from, and reimagining where we can go. As the sport's presence around the globe continues to soar, there's never been a better time to dream big, and show the world what an American team can bring to the grid.'
Tommy Hilfiger's connection to Formula 1 runs deep. From sponsoring teams like Lotus, Ferrari, and Mercedes-AMG to collaborating with Sir Lewis Hamilton, the brand continues its legacy of bold collaborations across entertainment and sport.
Most recently, the brand collaborated with F1 The Movie with the launch of The APXGP Collection, fronted by Brand Ambassador Damson Idris. Hilfiger also supports F1 Academy and rising star Alba Larsen.
'From the very beginning, entertainment and sport have been part of our brand's heritage,' said Lea Rytz Goldman, global brand president, Tommy Hilfiger.
'By doubling down in motorsport, we are excited to present a fresh expression of what's possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.'
Dan Towriss, CEO of Cadillac Formula 1 Team, added: 'Tommy Hilfiger is an American original, and we're proud to welcome them as our first official partner. This collaboration represents the fusion of two bold, innovative brands—where performance meets iconic style. As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what's ahead.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
LeMonde
37 minutes ago
- LeMonde
Trump gambles with reindustrializing the US
Attracting foreign investment to reindustrialize the US has been the main objective of Donald Trump's tariff policy. "Remember the army of millions and millions of human beings screwing in little screws to make iPhones? That kind of thing is going to come to America," promised US Secretary of Commerce Howard Lutnick on April 6, just days after Trump announced so-called "reciprocal" tariffs on April 2. The agreement unveiled on Sunday, July 27, with the European Union includes an additional $600 billion in investments to be made in the US. A few days earlier, Japan committed to invest $550 billion in the US as part of its agreement signed with Washington. These commitments, however, remain vague – both in terms of the time frame and the sectors involved. In recent weeks, several major European groups have announced plans to build factories in the US, raising concerns over reduced activities in Europe and even an increase in offshoring to the US. On July 24, Bernard Arnault, the founder and CEO of the luxury group LVMH, announced that Louis Vuitton would open a fourth manufacturing site across the Atlantic. "For our American customers, buying a Louis Vuitton product 'made in USA' poses (…) no problem at all," Arnault argued in the French newspaper Le Figaro on July 24.
LeMonde
6 hours ago
- LeMonde
Squiban wins her second consecutive stage victory in the women's Tour de France
French rider Maëva Squiban claimed a back-to-back double in the women's Tour de France by winning stage 7 on Friday, August 1, a day after her first breakaway stage victory. Mauritian Kim Le Court-Pienaar held on to the overall lead as the nine-day race heads into Saturday's stage 8, the first of two Alpine runs taking in two ascents and finishing atop the Col de la Madeleine at 2000 meters. The 23-year-old Squiban attacked from distance on the hilly 159.7-kilometer stage from Bourg-en-Bresse to Chambéry in a carbon copy of her first stage win, while her compatriot Cedrine Kerbaol and American Ruth Edwards rounded out the podium. Squiban broke away two kilometers from the summit of the Col du Granier, later claiming she had been joking when she went. "I jokingly said I would attack at the start. In the end, it wasn't a joke," she said. In the overall standings on the eve of the queen stage, the penultimate of this 2025 edition, Le Court has a 26-second lead over Pauline Ferrand-Prevot and a 30-second margin over defending champion Katarzyna Niewiadoma.
France 24
6 hours ago
- France 24
Norris completes 'double top' in Hungary practice
The 25-year-old Briton, who is 16 points behind Piastri in the drivers' title race, clocked a best lap in one minute and 15.624 seconds to outpace the Australian by 0.291 seconds after a tense second session at the Hungaroring circuit. Charles Leclerc was third for Ferrari, adrift by nearly four-tenths, ahead of the Aston Martins of Lance Stroll and Fernando Alonso, and Lewis Hamilton in the second Ferrari. George Russell was seventh for Mercedes ahead of Racing Bulls' rookie Isack Hadjar, Yuki Tsunoda of Red Bull and Kimi Antonelli in the second Mercedes. All this left four-time champion Max Verstappen, grumbling throughout about his car's poor balance and performance, down in 14th place, 1.167 seconds off the pace and three tenths adrift of his team-mate. To make matters worse for the Dutchman, who described his car as "undriveable", he faced a likely investigation into his disposal of a cloth towel from his cockpit during the session. From the start, it was clear that the duelling McLaren title protagonists were in no mood to take the session lightly as they traded best laps and, in a final late incident, ran close to making contact as Norris locked up and Piastri swept past him around Turn One. On a bright, dry afternoon, Nico Hulkenberg – who had missed the first session to give reserve driver Paul Aron an outing for Sauber – was first out and within five minutes ran wide and scattered gravel across the track. As Norris and Piastri dominated, endorsing the clear impression that a McLaren intra-team duel was in prospect for Sunday's race, Verstappen was down in 10th, adrift by a second, and reported, when asked about his car's balance, that it was like "driving on ice". His teammate Tsunoda was a tenth faster in ninth. Verstappen's pedestrian session was punctuated by an unusual late incident when he was filmed throwing a cloth, or towel, from his cockpit. He was expected to face a stewards' investigation. And showing signs that he was feeling the pressure, Norris endured 'a moment' when he slid wide on the grass at the final corner and recovered with 15 minutes remaining on used softs. Like Piastri, the winner here 12 months ago, he switched back to mediums signalling the fight for fastest lap was over.
