Stagwell's Consulum Launches Maydan Sports With Its Partners
Maydan Sports is a global sports engagement collective designed to assist firms across the MENA region to build global recognition and deliver domestic impact through sport. Consulum, along with Stagwell agencies, will support the launch of Maydan Sports to introduce world-class marketing, immersive technology, and regional expertise to elevate the region's global sports presence. The collective will support clubs, brands, public bodies, and federations to enhance the impact of sports in the MENA region.
Stagwell's Consulum Launches Maydan Sports With Its Partners
'With the world's eyes firmly on the region, the potential for all stakeholders – from governments and brands to local youth and communities – is immense. Maydan Sports is designed to drive this momentum and ensure our clients' sporting agendas deliver enduring impact,' said Dr. Craig Wilkie, Managing Director of Maydan Sports.
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The MENA region holds great potential with major support events ahead, such as the FIFA World Cup, Esports Olympics, Formula 1 races, and Asian Football Cups, among others.
Stagwell Inc. (NASDAQ:STGW) is a digital-first marketing company. It operates through three segments, including, Integrated Agencies Network, Brand Performance Network, and the Communications Network. Stagwell uses AI to categorize content, level it up to brand standards, and make it more effective.
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