
What is the ‘Hong Kong Summer Viva' campaign? And what deals are on offer?
The effort has seen the Tourism Board team up with theme park operators, retailers and transport providers to launch the 'Hong Kong Summer Viva' drive.
Here is what you need to know.
1. What is the Hong Kong Summer Viva campaign?
The campaign is being spearheaded by the board to encourage tourists and residents to spend more in the city during the peak summer travel season.
The promotion effort brings together more than 150 partners, including major attraction operators, hotels, restaurants and retailers.
It also aligns with the board's recently stated goal of focusing on the quality and duration of visits, rather than purely looking at arrival numbers, with the new direction of 'packaging' together attractions and events to create more compelling travel itineraries.
2. What about exclusive tourist offers?
In a bid to entice overseas visitors, the campaign has eight offers exclusive to tourists that will be available on a first-come, first-served basis.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


South China Morning Post
23 minutes ago
- South China Morning Post
Hong Kong must make the most of its allure for mainland Chinese, overseas students
When it comes to studying abroad, the top choices are usually the United States, the United Kingdom, Canada and Australia. Increasingly, Hong Kong has also become a popular destination thanks to its top universities , international environment, affordable education fees and good career prospects. Advertisement The city's appeal is not confined to just foreign students. A growing number of mainland Chinese pupils are taking the city's university entrance examinations. The Diploma of Secondary Education exam is not only considered less stressful than its equivalent on the mainland, where about 13.4 million students registered for the National Higher Education Entrance Examination this year, it is also seen as a step towards more diverse opportunities in higher education. Of the 55,489 DSE candidates this year, there were 960 non-local private ones, up from 238 in 2023 and 549 last year, according to the Hong Kong Examinations and Assessment Authority. Two students from across the border who achieved good scores in the DSE this year told the Post that they intended to study at local universities. Currently, 145 mainland and around 130 Taiwan higher education institutions admit Hong Kong students on the basis of their DSE results. The number of bodies recognising DSE results in the UK, Australia, New Zealand, the US, Canada, Asia-Pacific and Europe has also increased steadily over the years, according to the authority. Meanwhile, the 'Study in Hong Kong' brand continues to shine internationally, with some universities ranked favourably by well-established agencies. The city claimed 17th place in the latest global ranking of best student cities by the UK-based Quacquarelli Symonds. However, while the city was described as Asia's most improved higher education system after rising from 22nd place last year, it still lags behind Seoul, Tokyo, Singapore, Kuala Lumpur, Beijing and Taipei. It also still falls short of the city's peak showing of fifth place in 2015. Advertisement The authorities must step up cooperation with stakeholders to strengthen the city's role as an international education and talent hub. Chief Executive John Lee Ka-chiu has renewed efforts on this front. In addition to raising the quota for non-locals and offering more scholarships to overseas students, there also needs to be more affordable off-campus accommodation choices. The move to relax rules for converting hotels and commercial buildings into student hostels should be actively pursued. With the right policy support and promotions, Hong Kong would be an ideal choice for those seeking quality education, diverse opportunities and global connectivity.


South China Morning Post
an hour ago
- South China Morning Post
Japan PM Shigeru Ishiba to resign after election drubbing
Japan 's Prime Minister Shigeru Ishiba has made up his mind to resign, the Mainichi newspaper reported on Wednesday. Ishiba is facing growing opposition from within his Liberal Democratic Party for his vow to stay in power despite the ruling coalition's bruising defeat in Sunday's upper house election. According to the Yomiuri newspaper, Ishiba told his close associates on Tuesday evening that he would explain how he would take responsibility for the election loss once a solution was reached on trade negotiations with the US. In a post on Truth Social posted on Wednesday Asian hours, US President Donald Trump said he had just completed a 'massive' deal with Japan that included US$550 billion in investments into the United States. 03:38 Japan's ruling LDP loses majority in upper house elections, Ishiba to continue as PM Japan's ruling LDP loses majority in upper house elections, Ishiba to continue as PM Speaking after Trump's post, Ishiba said he was ready to meet or speak over the phone with Trump after being briefed on the details by Japan's top trade negotiator, Ryosei Akazawa, who has been in Washington for trade talks.


South China Morning Post
an hour ago
- South China Morning Post
Hong Kong stocks sustain 3-year-high level as headway on trade talks spurs optimism
The run-up that sent Hong Kong stocks to the highest level in more than three and a half years continued on Wednesday, as the US clinched a trade deal with Japan and scheduled a fresh round of talks with China next week, reducing concerns about trade conflicts damaging the global economy. The Hang Seng Index rose 0.6 per cent to 25,288.24 as of 10.06am local time, on track for the highest close since November 18, 2021. The Hang Seng Tech Index gained 0.7 per cent. On the mainland, the CSI 300 Index and the Shanghai Composite Index both added 0.4 per cent. China Life Insurance rallied 5.5 per cent to HK$22.10, and Baidu added 3.9 per cent to HK$91.30. Wuxi Biologics advanced 4.8 per cent to HK$29.35, and affiliate Wuxi AppTec rose 2.5 per cent to HK$96.25. In a breakthrough in tariff negotiations with a key trading partner, President Donald Trump said on Tuesday that the US and Japan had struck a trade deal that would impose a 15 per cent tariff on imports from the Asian country. The deal also included US$550 billion of Japanese investments in America, he said. Meanwhile, Treasury Secretary Scott Bessent said on Fox Business that he would meet his Chinese counterparts in Stockholm next week for a third round of trade talks. A 90-day tariff pause between China and the US expires on August 12. Other major Asian markets mostly traded higher. Japan's Nikkei 225 climbed 2.6 per cent and Australia's S&P/ASX 200 added 0.6 per cent, while South Korea's Kospi retreated 0.2 per cent.