Charles Tyrwhitt unveils Lions rugby collection and campaign
Step forward Matt Dawson, Sam Warburton, Jamie Heaslip and Gregor Townsend who take centre stage in a 'dynamic' campaign that captures the essence of the Lions: 'four unions, one team, united by legacy'.
This campaign shows how these rugby greats continue to channel the same ambition, discipline, and camaraderie that defined their careers, showing that the impact of the Lions 'goes far beyond the final whistle as it evolves and continues to inspire'.
In a series of discussions and behind-the-scenes moments, the campaign 'offers a rare glimpse into the highs and lows of their respective Lions tours - the memories, the mentors, and their expectations for the class of 2025'.
Dressed head-to-toe in Charles Tyrwhitt, each ambassador sports the new Lions collection, 'designed to give Lions' fans a smart casual way to show their support'.
'Whether cheering on the team from the stands in a signature polo or toasting from a pub back home in a heritage-inspired jersey shirt, there's something for every supporter', the retailer said.
Available online and in selected stores, the range features piqué Polo Shirts with the Lions' badge, high-performance Zip Neck Knitwear and Gilets showcasing a bold heraldic lion motif, and Jersey Shirts. Completing the collection are accessories including ties, pocket squares, and boxer shorts, 'each incorporating subtle nods to rugby tradition'.
Beyond the campaign, Charles Tyrwhitt is also bringing the Lions closer to its customers with two exclusive events in London. On 24 June, in partnership with rugby's mental health charity, LooseHeadz and The Good, The Bad & The Rugby, the brand will host a live podcast with former Lions' players and Charles Tyrwhitt ambassadors following the Dublin test. All proceeds from the event will go to LooseHeadz.
Further, there will also be 'An Evening with Lions Legends ' at its Jermyn Street, London, store, featuring a Q&A session with Dawson, Greenwood and Healey.
As the countdown to Australia 2025 continues, this partnership allows Charles Tyrwhitt access into the current 2025 touring squad camp, where they will be able to provide behind-the-curtain access into the camp and players.
Joe Irons, chief sales and marketing officer at Charles Tyrwhitt, said: 'It's been incredible to be part of the Lions journey - from the squad announcement last month to now launching our latest campaign. Having four legendary Lions ambassadors, whose tours span so much of Lions history, together in one room has been iconic. Beyond that, we're very proud to be bringing the Lions even closer to our customers, through a number of events and unforgettable experiences.'
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