British tourist left stunned by supermarket prices in Switzerland
We've all felt the pinch in our wallets as grocery prices rise – but the sky-high prices in a Swiss supermarket have shocked a British tourist.
A family of five who swapped living in the UK for travelling the world have been documenting their experiences on TikTok.
And it was during their stay in Switzerland that the Fitch Family Adventures page revealed the high costs that outstrip those charged in Britain – as well as other nations across Europe.
'We are in Switzerland and we're about to go into the supermarket so I thought I'd show you how much some of the shopping costs here as it is known for being really, really expensive', the mum, who hasn't shared her name, says in the clip.
She starts off by looking at tomatoes, which are being sold for 4.95 Swiss francs (CHF) – around £4.50.
A similar amount of baby plum tomatoes from Asda would cost £1.56.
Pre-packaged salads are shown next, ranging from 6.80 CHF to 7.20 (£6.20 to £6.60).
If you popped into Tesco for lunch, you could pick up a slightly smaller but almost the same Caesar salad for just £3.00 – and it could be part of a meal deal.
If a pizza takes your fancy, two to take home and cook in the oven – which appear to have toppings such as cured meat and olives – will set you back 12 CHF, or £10.99.
'The kids wanted some more paper to do some drawings, and this is 11.95 for a ream of 500 sheets', she explains, which converts to around £11.95.
Switzerland might be known for its chocolate, but sweet treats don't escape the high prices.
A packet of M&Ms is being sold for 6.15 CHF (£5.63), while a 500g packet of Lindt Lindor chocolate is available for 23.95 CHF, or £21.93.
In response to the video, one TikTok user wrote: 'How do people afford to live there!'
The Fitch Family Adventures account responded: 'We definitely found it difficult to afford things as tourists.'
Others pointed out how people in Switzerland are better paid than in other countries.
A study by telecommunications service provider Ringover in December 2024 found that Switzerland is the best-paid country in the world, with salaries double the global average.
This nomadic family aren't the only Brits to have been surprised while shopping abroad.
Cavan O'Grady took his mum on holiday to Spain to celebrate her 63rd birthday and was shocked at the cheap prices of food in Spanish supermarkets.
They stayed with his aunt in the town of La Línea de la Concepción, near the country's border with Gibraltar.
But as well as enjoying the 30C (86F) sun, Cavan – known as Cav - said he was blown away by the local supermarket.
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