Steelers Announce New Terrible Towel for 2025
The Pittsburgh Steelers' symbol of fandom, the famous rally towel known as the Terrible Towel, has become an emblem of not just the team, but the city itself.
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The Terrible Towel has seen the top of Mount Everest, and it has visited the International Space Station.
And it all started as a gimmick in the 1975 playoffs with the help of legendary broadcaster Myron Cope.
There have been numerous and varying versions of the rally towel, but the Steelers seem ready to upgrade, announcing a new Terrible Towel for 2025.
The Pittsburgh Steelers will reveal the 50th anniversary edition of the Terrible Towel next week, as the team announced on its X account Thursday.
At the time, the towel idea was mocked by local media, particularly the Pittsburgh Post-Gazette. Before that playoff game in 1975 against the Baltimore Colts, Cope noted that there were fewer than a dozen original Terrible Towels on display at the stadium.
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However, he noted that changed as the Steelers players were in the tunnel prior to introductions, as he wrote in his book, "Double Yoi!"
Cope recalled, "Nearing kickoff, the Steelers gathered in their tunnel for introductions, whereupon the crowd exploded — and suddenly, by my estimation, 30,000 Terrible Towels twirled from the fists of fans around the stadium!"
The Steelers beat the Colts that day 28-10, cementing the Terrible Towel in Steelers lore. Had Pittsburgh lost the game that day, who knows what would have become of the Terrible Towel.
We may have never heard from it again.
Related: Steelers Ship All-Pro Pass Rusher to NFC in Trade Proposal
Related: Ex Steelers QB and Hall of Famer Terry Bradshaw Stuns Audience
This story was originally reported by Athlon Sports on Jun 23, 2025, where it first appeared.
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