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AI tools tackling real estate's biggest revenue bottlenecks

AI tools tackling real estate's biggest revenue bottlenecks

Time of India21 hours ago
At the Realty & Beyond 2025 – Hyderabad Edition, Andrew Asir, SVP-Global Business Expansion, MotiveMinds spotlighted critical sales and operational inefficiencies plaguing India's real estate sector, despite a surge in home launches and lead inflow.
Addressing developers and industry leaders, he revealed that poor lead prioritization, lack of sales handover discipline, and scattered contractor coordination are leading to major revenue leakages. Drawing from on-ground conversations at the event, he highlighted that many real estate firms are overwhelmed with unconverted leads and delayed project reconciliations.
In response, Andrew presented 'Squarefeet', an AI-powered sales CRM accelerator built on Salesforce, and 'MyRI', a contractor collaboration tool integrated with SAP. These solutions aim to fix problems such as CRM double-entry, agent-partner friction, manual measurement books, and delayed invoicing. According to Andrew, deployments of these tools have already boosted conversions by 25% and improved follow-up rates by 30% for top developers.
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