Robots, Glasses And Packages: 6 Really Cool Ways Amazon Is Leveraging AI And Why A Business Owner Should Care
Amazon is rolling out internal technology that's leveraging AI so that the company's employees and merchants not only sell more products, but get more work done faster and more accurately. If you're running a small business you should care. Why? Because what Amazon is doing with AI to run their warehouses, help their merchants, improve their logistics and enhance their back office is what you'll also be doing sooner rather than later. Are you paying attention? Here are six examples.
1. Using Glasses to help their delivery drivers
According to this report from Reuters in November, Amazon is creating its own smart glasses specifically for delivery drivers so that they can get turn by turn directions as they deliver packages. The directions would even expand into the stop itself, telling drivers what gates or elevators to use and maybe even avoiding overly excited dogs. The hope is that these glasses will reduce the time needed for delivering packages, even by a few seconds. Because the seconds add up. The company is still trying to overcome some hardware limitations (i.e. limited battery capability) before publicly launching.
Why should a business owner care? Google may have failed with its Google Glass years ago, but now these devices are becoming more user friendly and leveraging AI to provide real world value. As big companies like Amazon embrace these technologies, more will proliferate that can benefit your company too.
2. Automatically identifying the right packages for picking
It's called Vision-Assisted Package Retrieval and is expected to be fully active in more than 1,000 delivery vans this year. The goal is to make delivery faster and more accurate so that delivery drivers don't have to sort through what's in their vans. Instead there will be a little green light displayed on the packages to be chosen based on the van's location.
According to Amazon: "Once the van arrives at a delivery location, VAPR will automatically project a green 'O' on all packages that will be delivered at that stop and a red 'X' on all other packages. Through an audio and visual cue, VAPR will prompt the driver, confirming it has found the right packages, before the driver needs to enter the cargo area. The technology also removes the need for drivers to use a mobile device throughout the process."
Why should a business owner care? While Amazon has now exceeded the shipping volumes of both Fedex and UPS, their competitors are still huge and we can expect them to be using similar AI technologies to improve their logistics. And soon businesses that do their own deliveries will ultimately be available to sign on to similar platforms. Expect this to be core tech for anyone delivering a package in the next few years.
3. Helping merchants sell their products
Last September, the company announced Project Amelia, a "generative AI-based selling expert" targeted towards their third party merchants to help them design their sites, choose which products to offer and offer overall "answers, advice, and tools they need to succeed.'
The chatbot's aim, over the long term, is to get familiar with the reseller's business and products so that it can offer very personalized responses to questions like "how do I prepare for the holiday season," or "give me an analysis of my T-shirt sales." For now, Amelia's best uses are a natural language reporting interface for retrieving information but going forward the company says it will be able to troubleshoot and fix problems with a merchant's site and offer other support capabilities.
Why should a business owner care? If you're an Amazon merchant you should take advantage of these tools, both in their current and future states, to help you sell more products on their platform. But of course, you don't have to be an Amazon merchant to benefit. You can bet that many of their e-commerce competitors will be watching, duplicating and implementing similar features as they roll out.
4. Elevating voice commands
Wired recently reported on a 'complete rebuild' underway of Amazon's Alexa and Echo devices, using AI in two ways. The first is a heavy reliance on AI for code-building so that new features can be written faster and changes introduced timelier. Secondly, and as changes rollout this summer, users of these devices (and I'm one of them) will find themselves enjoying a more human-like, personalized experience to get news, information and do their shopping.
Why should a business owner care? Because Alexa and Echo devices will ultimately be used to perform voice-activated tasks like ordering products, researching information and – assuming the development tools are made available – be integrated with our business applications to eliminate typing and allow our employees to talk to our accounting, CRM and other information systems.
5. Powering robots in their warehouse
Amazon has made it no secret that robotics are the core technology behind their warehouse management practices. And just this past week the company announced the deployment of its one millionth robot, using a 'new generative AI foundation model that will improve robot fleet travel efficiency by 10 percent.' The company promises that their investment in robotics will lead to faster delivery times and lower costs for customers and – to be politically correct – has re-emphasized their commitment to training their existing employees to prepare for the AI future.
Why should a business owner care? The cost of robotics has been dramatically increasing while their capabilities have been dramatically increasing, thanks to AI. Amazon, with its deep pockets, has been investing in this technology for years, so they have a head start. But thanks to the investments made by larger companies, many robotics companies have developed machines that will use AI to perform functions in warehouses, restaurants, retail stores, manufacturing plants and construction sites in a safer, more effective way than most humans. For business owners that can't find enough people to do this stuff, this will soon be a must have.
6. Reducing accounting errors
Optical character recognition, where information on a document can be read and then brought into a database has been around for a while. But now with advances in AI, these systems can not only extract data but better understand what to do with it. Amazon is leaning into this stuff heavily to help pay sales taxes and other accounting functions.
According to a recent report in the Wall Street Journal the company's finance teams 'are turning to generative AI in areas such as fraud detection, contract review, financial forecasting, personal productivity, interpretation of rules and regulations, and tax-related work, moves in part aimed at reducing costs, boosting efficiencies and increasing accuracy, company executives said. These use cases are in a mix of experimentation and implementation stages.'
Why should a business owner care? Amazon's not the only one in this game. Similar capabilities are being rolled out by numerous accounting and business software companies for use by smaller companies too. As with Amazon, buyer beware, because their technologies are also in a 'mix of experimentation and implementation' so don't be relying on them too quickly. But as they get trained they'll get better and as a result the back offices of many small businesses will perform more efficiently and accurately.
So yes, Amazon's doing lots with AI. And yes, business owners should care.
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On the other hand, if NFP surprises to the upside, a break below $104,000 could trigger a technical correction. "Overall, bitcoin now finds itself at a crucial inflection point, shaped by renewed capital inflows, rising speculative interest, and diverging macroeconomic expectations. The coming days could prove pivotal for confirming the next major trend in the market". Stay alert! Crypto July 15: Lynq is expected to launch its real-time, interest-bearing digital asset settlement network for institutions. Built on Avalanche's layer-1 blockchain and powered by Arca's tokenized U.S. Treasury fund shares, Lynq enables instant settlement, continuous yield accrual and improved capital efficiency. Macro July 3, 8:30 a.m.: The U.S. Bureau of Labor Statistics releases June employment data. Non Farm Payrolls Est. 110K vs. Prev. 139K Unemployment Rate Est. 4.3% vs. Prev. 4.2% Government Payrolls Prev. -1K Manufacturing Payrolls Est. -5K vs. Prev. -8K July 3, 8:30 a.m.: The U.S. Department of Labor releases unemployment insurance data for the week ended June 28. Initial Jobless Claims Est. 240K vs. Prev. 236K Continuing Jobless Claims Est. 1960K vs. Prev. 1974K July 3, 9 a.m.: S&P Global releases June Brazil data on manufacturing and services activity. Composite PMI Prev. 49.1 Services PMI Prev. 49.6 July 3, 9:45 a.m.: S&P Global releases (final) June U.S. data on manufacturing and services activity. Composite PMI Est. 52.8 vs. Prev. 53 Services PMI Est. 53.1 vs. Prev. 53.7 July 3, 10 a.m.: The Institute for Supply Management (ISM) releases June U.S. services sector data. Services PMI Est. 50.5 vs. Prev. 49.9 July 4, 8 a.m.: The Brazilian Institute of Geography and Statistics (IBGE) releases May producer price inflation data. PPI MoM Prev. -0.37% PPI YoY Prev. 7.27% July 4, 8 a.m.: Mexico's National Institute of Statistics and Geography releases June consumer confidence data. Consumer Confidence Prev. 46.7 July 4, 9:30 a.m.: S&P Global releases June Canada data on manufacturing and services activity. Composite PMI Prev. 45.5 Services PMI Prev. 45.6 July 9, 12:01 a.m. — Deadline for the European Union and other U.S. trading partners to finalize deals to avoid reinstatement of reciprocal tariffs on imports. July 9, 10 a.m.: U.S. Senate Banking Committee holds a hybrid hearing titled 'From Wall Street to Web3: Building Tomorrow's Digital Asset Markets' with CEOs of Blockchain Association, Chainalysis, Paradigm, and Ripple testifying. Livestream link. Earnings (Estimates based on FactSet data) None in the near future. Governance votes & calls Arbitrum DAO is voting on lowering the constitutional quorum threshold from 5% to 4.5% of votable tokens. This aims to match decreased voter participation and help well-supported proposals pass more easily, without affecting non-constitutional proposals, which remain at a 3% quorum. Voting ends July 4. Compound DAO is voting on invoking the early termination clause of its 2025 security partnership with OpenZeppelin, giving the required 60-day notice and paving the way for a formal RFP process managed by the Compound Foundation on behalf of the ends July 7. Polkadot Community is voting on launching a non-custodial Polkadot branded payment card to 'to bridge the gap between digital assets in the Polkadot ecosystem and everyday spending.' Voting ends July 9. July 3, 11 a.m.: Zilliqa to host an Ask Me Anything (AMA) session. July 4, 10:30 a.m.: Moca Network to host a session on 'What Makes Moca Chain Different?' on Binance Live. Unlocks July 11: Immutable (IMX) to unlock 1.31% of its circulating supply worth $11.43 million. July 12: Aptos (APT) to unlock 1.76% of its circulating supply worth $54.63 million. July 15: Starknet (STRK) to unlock 3.79% of its circulating supply worth $15.59 million. July 15: Sei (SEI) to unlock 1% of its circulating supply worth $15.76 million. July 16: Arbitrum (ARB) to unlock 1.87% of its circulating supply worth $32.94 million. Token Launches July 3: Impossible Cloud Network Token (ICNT) to be listed on Binnace, Bybit, Bitget, KuCoin, and others. July 4: Biswap (BSW), Stella (ALPHA), Komodo (KMD), LeverFi (LEVER), and LTO Network (LTO) to be delisted from Binance. The CoinDesk Policy & Regulation conference (formerly known as State of Crypto) is a one-day boutique event held in Washington on Sept. 10 that allows general counsels, compliance officers and regulatory executives to meet with public officials responsible for crypto legislation and regulatory oversight. Space is limited. Use code CDB10 for 10% off your registration through July 17. Day 4 of 4: Ethereum Community Conference (Cannes, France) Day 4 of 6: World Venture Forum 2025 (Kitzbühel, Austria) Day 3 of 6: Bitcoin Alaska (Juneau, Alaska) July 4-5: The Bitcoin Paradigm 2025 (Neuchâtel, Switzerland) July 4–6: ETHGlobal Cannes (Cannes, France) July 10-13: Mallorca Blockchain Days (Palma, Spain) July 16: Invest Web3 Forum (Dubai) July 20: Crypto Coin Day 7/20 (Atlanta) July 24: Decasonic's Web3 Investor Day 2025 (Chicago) July 25: Blockchain Summit Global (Montevideo, Uruguay) July 28-29: TWS Conference 2025 (Singapore) By Oliver Knight AI-focused NEAR token is trading at $2.36 having risen by 16.5% since July 1. The rally accelerated Wednesday following an announcement from fund manager Bitwise, which is rolling out a NEAR exchange-traded product (ETP) for institutional investors in Europe. Daily trading volume doubled over the past 24 hours, hitting $213 million as traders attempt to ride the coattails of NEAR's recent positive shift in sentiment. 'The NEAR Staking ETP on Xetra opens a new bridge to NEAR for institutions by providing a regulated, exchange-traded way to earn staking rewards," Near Protocol CEO Illia Polosukhin told CoinDesk. NEAR's move also reflects broader altcoin market strength, with the CoinDesk DeFi Select Index rising by 7.74% in the past 24 hours and CoinDesk's memecoin index is up by 13.2% in the same period. Memecoins BONK and WIF are leading the pack, up 21% and 15% respectively on LTC, XMR have seen the biggest increases in open interest in perpetuals listed on offshore exchanges. BTC, XRP perpetual futures open interest has jumped over 5% in 24 hours, validating the spot price rise. TRX and BCH continue to see a bias for shorts, as evidenced by the negative funding rates. Meanwhile, funding rates for XMR have surged to an annualized 40%, signifying potential overcrowding of long positions. Block option flows on Deribit featured bull put spreads in BTC — a net credit strategy that profits from price rise or consolidation. In ETH's case, a $2,800 call expiring on July 25 was lifted while someone sold a call at $3,400. BTC is up 0.72% from 4 p.m. ET Wednesday at $109,970.87 (24hrs: +1.75%) ETH is up 0.33% at $2,599.77 (24hrs: +5.63%) CoinDesk 20 is up 1.51% at 3,149.61 (24hrs: +4.23%) Ether CESR Composite Staking Rate is down 2 bps at 2.98% BTC funding rate is at 0.0049% (5.3217% annualized) on Binance DXY is up 0.05% at 96.83 Gold futures are unchanged at $3,356.90 Silver futures are up 0.81% at $37.03 Nikkei 225 closed unchanged at 39,785.90 Hang Seng closed down 0.63% at 24,069.94 FTSE is up 0.34% at 8,804.35 Euro Stoxx 50 is down 0.26% at 5,305.14 DJIA closed on Wednesday down 0.02% at 44,484.42 S&P 500 closed up 0.47% at 6,227.42 Nasdaq Composite closed up 0.94% at 20,393.13 S&P/TSX Composite closed unchanged at 26,869.66 S&P 40 Latin America closed up 0.99% at 2,727.94 U.S. 10-Year Treasury rate is down 2.8 bps at 4.265% E-mini S&P 500 futures are unchanged at 6,273.75 E-mini Nasdaq-100 futures are unchanged at 22,838.25 E-mini Dow Jones Industrial Average Index are unchanged at 44,798.00 BTC Dominance: 65.21% (-0.09%) Ether to bitcoin ratio: 0.02362 (unchanged) Hashrate (seven-day moving average): 872 EH/s Hashprice (spot): $59.65 Total Fees: 4.48 BTC / $483,647 CME Futures Open Interest: 151,540 BTC BTC priced in gold: 32.7 oz BTC vs gold market cap: 9.27% The chart shows daily changes in the cumulative open interest in BTC perpetuals listed on major exchanges. Open interest in BTC terms has broken out of a descending channel, indicating renewed demand for leveraged bets. The breakout comes as the spot price rises above $110K, suggesting a bias for bullish plays. Strategy (MSTR): closed on Wednesday at $402.28 (+7.76%), -4.83% at $382.85 in pre-market Coinbase Global (COIN): closed at $354.45 (+5.7%), -3.8% at $340.99 Circle (CRCL): closed at $177.97 (-7.56%), +5.91% at $188.49 Galaxy Digital (GLXY): closed at $22.22 (+4.27%), -2.07% at $21.76 MARA Holdings (MARA): closed at $17.80 (+13.38%), -10.28% at $15.97 Riot Platforms (RIOT): closed at $12.20 (+8.25%), -5.33% at 11.55 Core Scientific (CORZ): closed at $17.56 (+1.8%), -2.11% at $17.19 CleanSpark (CLSK): closed at $12.48 (+12.64%), -8.65% at $11.40 CoinShares Valkyrie Bitcoin Miners ETF (WGMI): closed at $25.15 (+8.92%), -7.24% at $23.33 Semler Scientific (SMLR): closed at $39.54 (+11.63%), -8.19% at $36.30 Exodus Movement (EXOD): closed at $29.44 (+1.52%), -0.65% at $29.25 Spot BTC ETFs Daily net flows: $407.8 million Cumulative net flows: $49.02 billion Total BTC holdings ~1.25 million Spot ETH ETFs Daily net flows: -$1.9 million Cumulative net flows: $4.27 billion Total ETH holdings ~4.13 million Source: Farside Investors The Polymarket-listed betting contract "June jobs report prints negative?" indicates that traders perceive an 11% chance that Thursday's nonfarm payrolls report will reveal job losses in June. In other words, the bar of negative expectations has been set low and the market may react violently if the data does show job losses. Weaker labor market data will likely strengthen the chance of Fed rate cuts, breeding bullish bitcoin volatility. Trump's Megabill Advances in the House After GOP Divisions Nearly Derail It (CNBC): Despite internal GOP divisions over Medicaid cuts and a higher debt ceiling, House Republicans passed a procedural vote 219-213 early Thursday, clearing the way for debate ahead of a final vote. A Major Currency Outpaces Bitcoin With More Possible Momentum Ahead: Macro Markets (CoinDesk): As U.S. fiscal fears mount and ECB rate cuts near their end, the euro's surprising rally is forcing global investors to rethink their dollar bets. Pakistan Pitches Nobel, Crypto and Rare Earths to Woo Donald Trump (Financial Times): To secure a favorable trade deal, Pakistan is pledging to build a strategic bitcoin reserve, allocate 2,000 MW to crypto mining and partner with Trump-affiliated crypto firms like World Liberty Financial. Trump Trade War Fuels Use of Currency Options as Hedge in Europe (Bloomberg): Following Trump's 'Liberation Day' tariffs, daily FX option volumes hit record highs in April, with BNP Paribas reporting a 2x jump in 2025 sales as European firms favored options over forwards. Russia Poses Growing Military Threat to NATO Members, Italy Says (Reuters): Italy's defense minister warned Russia could pose a military threat to NATO within five years and added Russian public support for the Ukraine war remains strong despite one million troop losses. Swiss Bank AMINA Introduces Custody, Trading With Ripple's RLUSD Stablecoin (CoinDesk): The bank said it would start with providing custody and trading for RLUSD for institutional clients and professional investors, with plans to expand services in the coming months. Sign in to access your portfolio
