When Americans Agreed on History, for 60 Seconds

New York Times

2 days ago

Fifty years ago on CBS, the revolution was televised, if only for a minute at a time.
From July 4, 1974, through the end of 1976, 'Bicentennial Minutes' took 60 seconds in prime time between some of TV's most popular shows to have celebrities, artists and politicians tell viewers what had happened 200 years ago that day, in the early years of the American Revolution.
Charlton Heston kicked off the series, backed by a giant American flag, telling of George Washington's worries after the Boston Tea Party. Representative Bella Abzug, in her trademark hat and thick New York accent, related a British man-o-war attack on the city's waterfront. Lucille Ball described 'corn-shucking parties' in colonial New England. (Not every day in history can be equally action-packed.) In a twist on the CBS anchor Walter Cronkite's famous sign-off, each one concluded, 'That's the way it was.'
The series was a simple act of civic education — earnest, unflashy, a little corny and mockable. It was not big on geopolitics, gray areas or the moral failings of the home-team rebels. Writing in The New York Times, the TV critic John J. O'Connor called its early episodes 'so insubstantial as to be almost meaningless.' (The series nonetheless won an Emmy in 1976.)
But a half-century later, as America prepares to celebrate a bigger mouthful of a birthday, the Semiquincentennial, the 'Bicentennial Minutes' series is educational in a different way. It's a time capsule of 20th-century mass civics, a reminder of how — for good, bad or mediocre — TV once formed a kind of public square that is probably irretrievable.
'Bicentennial Minutes,' like many American inventions, was a creation of commerce. Shell Oil bought each minute of airtime for two years, its logo ending each star-spangled broadcast. (Other sponsors took over after July 4, 1976.) It was a crossover ad for gasoline and America.
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