logo
Shemaroo Entertainment's new ad speaks a father's unspoken love

Shemaroo Entertainment's new ad speaks a father's unspoken love

Time of India13-06-2025
HighlightsShemaroo Entertainment honors fathers through the #UnderHisUmbrella campaign, emphasising their quiet resilience and selfless love, depicted in a moving film where a father steps out from under an umbrella to protect his family from the rain. Arghya Chakravarty, chief operating officer of Shemaroo Entertainment, highlights that the campaign celebrates fathers who often remain in the background, showcasing their strength and love through small acts of care. Anuja Trivedi, chief marketing officer of Shemaroo Entertainment, explains that the campaign aims to emotionally connect with audiences by recognizing the understated yet profound role fathers play in households, using the umbrella as a powerful metaphor for security and warmth.
Some heroes don't wear capes. They simply raise their hands to shield us from life's storms — quietly, lovingly and without ever asking for anything in return. This Father's Day,
Shemaroo Entertainment
turns the spotlight on these everyday heroes through its new campaign film, #UnderHisUmbrella, a moving celebration of a father's quiet resilience and selfless love.
The campaign paints a simple yet deeply stirring picture. The film, set on a rainy day, captures a subtle yet powerful moment: a father steps out from under the umbrella, choosing to get drenched so that his wife and daughter can stay dry. A small, selfless act that speaks volumes. It becomes a perfect metaphor for fatherhood, where love is not shown through grand gestures, but through silent sacrifices. Because that's what fathers do.
Speaking about the campaign, Arghya Chakravarty, chief operating officer,
Shemaroo
Entertainment, said, 'With #UnderHisUmbrella campaign, we continue that legacy, celebrating the fathers who often remain in the background yet form the backbone of the family. Their strength lies in their silence and their love in small acts of care. This campaign is a tribute to that unspoken emotional bedrock.'
Unlike many celebratory campaigns that center around overt gratitude, this one gently urges viewers to feel, remember, and recognise. It's designed to stir a memory— when he protected you, drove silently through the night, or was simply there with a quiet presence that always meant safety, the company stated in a press release.
Anuja Trivedi, chief marketing officer, Shemaroo Entertainment, further added, 'From a strategic perspective, this initiative allows us to connect deeply with our audience on an emotional level. We recogniae the profound yet often understated role that fathers play in every household. The #UnderHisUmbrella campaign is our way of celebrating that universal truth. The visual metaphor of an umbrella represents security, warmth, and selflessness. By bringing this to life in a relatable context, we hope to spark recognition and appreciation for the unsaid ways fathers protect and nurture.'
This Father's Day, by transforming everyday moments into powerful metaphors, Shemaroo Entertainment strengthens its emotional bond with audiences and continues its legacy of stories that heal, connect and endure. Shemaroo Entertainment's campaign conveys that when a father smiles, it's not just a moment of personal joy, it's a reflection of harmony, strength and hope in every household. It's in that smile that Shemaroo Entertainment's brand philosophy,
India Khush Hua
, truly finds its meaning, the company added.
Watch the video here:
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

‘Enjoyed Every Bit': Krushna Abhishek Marks 10 Years Of Akshay Kumar's Entertainment
‘Enjoyed Every Bit': Krushna Abhishek Marks 10 Years Of Akshay Kumar's Entertainment

News18

time5 hours ago

  • News18

‘Enjoyed Every Bit': Krushna Abhishek Marks 10 Years Of Akshay Kumar's Entertainment

Last Updated: The comedian took to Instagram and dropped a collage video featuring some of the memorable moments from the film, including a glimpse of the popular party track, Johnny Johnny. Entertainment, the Sajid-Farhad directorial comedy entertainer featuring Akshay Kumar, Tamannaah Bhatia and Krushna Abhishek in the lead roles, is nearing its 10th anniversary soon, on August 8. To mark this significant milestone, Krushna couldn't hold his excitement and shared an advance note, calling it 'one of his favourite films.' The comedian took to Instagram and dropped a collage video featuring some of the memorable moments from the film, including a glimpse of the popular party track, Johnny Johnny. Sharing the clip, he wrote in the caption, 'Ten years of #its entertainment, one of my fav films. Thank you, Farhad Samji and Sajid Samji, for this lovely film. It was a treat working with Akshay Kumar, sir, enjoyed every bit of it." View this post on Instagram A post shared by Krushna Abhishek (@krushna30) How Did Social Media React? Fans and admirers were quick to share their reactions. An Instagram user wrote, 'My favourite movie." Another one commented, 'I love this movie only because of you, Krushna sir. This was a therapy for me." One of them shared, 'The way you performed in this film, you proved this role is made for you only, sir." Entertainment Star Cast Apart from Krushna, the film also featured an ensemble cast including Akshay Kumar, Tamannaah Bhatia, Mithun Chakraborty, Sonu Sood, Prakash Raj and Johnny Lever. However, Shreyas Talpade and Riteish Deshmukh made a cameo appearance in the film. Entertainment Storyline Entertainment follows the story of Akhil Lokhande, an ordinary struggling man in debt, who discovers he's the illegitimate son of a wealthy man and inherits a fortune. However, his life turns upside down when he discovers that his father has named the entire wealth to his loyal dog, named Entertainment, and he is left penniless. The film explores the theme of family, loyalty and the lengths one will go to for love and inheritance, all while highlighting the comedic potential of a dog as a central character. Krushna's Work Front Besides this, Krushna has also been a part of Rohit Shetty's comedy entertainer Bol Bachchan, co-starring Ajay Devgn, Abhishek Bachchan, Asin and Prachi Desai. He is currently seen in the cooking-based reality show Laughter Chefs: Unlimited Entertainment Season 2 with his wife, Kashmera Shah. The show is heading towards its end, with the Grand Finale episodes scheduled for this weekend. First Published: July 25, 2025, 12:43 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

Shemaroo Entertainment reports consolidated net loss of Rs 45.81 crore in the June 2025 quarter
Shemaroo Entertainment reports consolidated net loss of Rs 45.81 crore in the June 2025 quarter

Business Standard

time8 hours ago

  • Business Standard

Shemaroo Entertainment reports consolidated net loss of Rs 45.81 crore in the June 2025 quarter

Sales decline 9.63% to Rs 139.52 croreNet Loss of Shemaroo Entertainment reported to Rs 45.81 crore in the quarter ended June 2025 as against net loss of Rs 17.25 crore during the previous quarter ended June 2024. Sales declined 9.63% to Rs 139.52 crore in the quarter ended June 2025 as against Rs 154.39 crore during the previous quarter ended June EndedJun. 2025Jun. 2024% -10 OPM %-39.77-8.65 -PBDT-59.44-21.29 -179 PBT-60.96-22.80 -167 NP-45.81-17.25 -166 Powered by Capital Market - Live News

Bruce Willis can no longer speak, read, or walk? Here's what his family really said — Complete truth
Bruce Willis can no longer speak, read, or walk? Here's what his family really said — Complete truth

Time of India

time2 days ago

  • Time of India

Bruce Willis can no longer speak, read, or walk? Here's what his family really said — Complete truth

Tired of too many ads? Remove Ads Bruce Willis Health: A Timeline of Decline Tired of too many ads? Remove Ads What Is Frontotemporal Dementia? Behavioral: Apathy, poor judgment, socially inappropriate behavior, neglect of hygiene Language: Difficulty in understanding or forming language, word-finding issues, sentence construction errors Motor: Muscle weakness, tremors, difficulty walking, laughing or crying inappropriately Family Shares emotional health updates Distinguishing Fact From Fiction Tired of too many ads? Remove Ads Bruce Willis' family makes people aware of FTD FAQs What health condition has Bruce Willis been diagnosed with? How has Bruce Willis' condition impacted his daily life? Renowned for redefining action cinema through classics like Die Hard, Bruce Willis, now 70, is reportedly grappling with the severe progression of frontotemporal dementia (FTD). While alarming reports have surfaced suggesting the actor can no longer speak, walk, or recall his iconic career, his family has offered a more nuanced and heartfelt account of his speculation, largely fueled by social media and tabloid whispers, suggests total cognitive and physical decline. However, the Willis family, including wife Emma Heming Willis and daughters Rumer, Scout, and Tallulah, has not explicitly confirmed such extreme deterioration, as mentioned in reports by The Express Tribune and Gulf News. Their updates, though emotionally charged, aim to raise awareness about FTD and preserve the dignity of the Hollywood March 2022, Willis retired from acting after being diagnosed with aphasia—a communication disorder that affects speech and comprehension. Just a year later, his family shared an even more troubling update: Willis was living with frontotemporal dementia, a rare, degenerative brain condition that affects behavior, speech, and then, his public appearances have diminished. Family members have slowly become the primary source of information on his condition, often speaking not just to fans but to others grappling with dementia diagnoses in their families. Bruce Willis dementia diagnosis has brought attention to a condition still unfamiliar to many. Frontotemporal dementia, as defined by the Mayo Clinic, targets the brain's frontal and temporal lobes—regions associated with personality, language, and behavior. Unlike Alzheimer's, FTD typically strikes at a younger age, often between 40 and challenges can manifest rapidly and vary greatly from person to the grim prognosis, the Willis family remains resolute in their love and advocacy. Their social media messages, particularly on milestones like Father's Day, offer glimpses into their private struggles and enduring Willis wrote on Father's Day 2025, 'I wish I asked you more questions while you could still tell me about it all... I'll try to just be grateful.' Her words reflect not only the grief of a daughter but also the quiet acknowledgment of irreversible Heming Willis, Bruce's wife, has openly described the emotional weight of caregiving. In a June update, she wrote, 'I want it all back.' She added, however, that even in silence, Bruce continues to inspire: 'He teaches us strength in new ways every day.'Emma has announced an upcoming memoir titled The Unexpected Journey, chronicling her path from partner to caregiver and Willis, the youngest daughter, recently shared rare family photos and described a recent day as 'filled with smiles,' suggesting there are still good moments, however reports claim Bruce Willis is now completely non-verbal, immobile, and disconnected from his surroundings. However, the family has not issued a formal statement confirming such specifics. The most consistent message they convey is one of slow decline, difficulty in communication, and continued emotional his public engagements have ceased, those close to him suggest that he still responds to music and sensory stimuli. These small reactions may seem minimal to the outside world, but they hold immense value to his loved ones, as per the report by The Express attention surrounding Bruce Willis has elevated public discourse about dementia, particularly frontotemporal dementia. His family's transparency has offered much comfort and clarity in dealing with their own diagnoses. Through foundation work and interviews, they continue to spread awareness, destigmatize cognitive decline, and encourage empathy for advocacy is especially crucial because FTD is often misdiagnosed as a mental illness or Alzheimer's due to overlapping symptoms but has a different course of treatment and Willis has been diagnosed with frontotemporal dementia (FTD), a progressive neurodegenerative condition that affects behavior, communication, and cognitive condition has significantly altered the course of his personal and professional life. He has retired from acting, and now depends heavily on family support for daily care and emotional well-being.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store