Strong launch for brewery's alcohol-free version of popular ale
T&R Theakston has released Nowt Peculier, a non-alcoholic version of Old Peculier, and has already sold more than 15,000 bottles in the first two months.
The beer has been praised for its likeness to its alcoholic counterpart and offers traditional ale enthusiasts a deeply satisfying alcohol-free alternative.
Nowt Peculier will now also be stocked in 170 Sainsbury's stores nationwide, with the family brewery in continued talks with a number of retailers to extend the beer's off-trade footprint even further.
The brewery is also building distribution in the on-trade through Heineken, Star Pubs, LWC, and other wholesalers as operators adapt their range to meet demand for 0.0 per cent ale options.
Theakston says, thanks to advanced filtration technology, it has preserved everything that's made Old Peculier the 'iconic pint' it is today - minus the alcohol.
Richard Bradbury, managing director of Theakston's Brewery, said: "Nowt Peculier is one of our first ventures into alcohol-free beer in the brewery's near 200-year history and maintaining our reputation for high quality beers was absolutely paramount for us in the creation of Nowt Peculier.
"We are thrilled by the warm reception the beer has received so far and look forward to extending Nowt Peculier's reach even further across the on and off trade this year.
"The low and no alcohol beer category continues to grow in the UK, and thanks to our use of the highest quality ingredients, the expertise of our brewers and remarkable new technology, we are pleased to bring something new to the category and staying true to our commitment to brew legendary beers."
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