The Drill launches Arabic-language crisis simulator for GCC
Established and developed in Australia in 2016, The Drill aims to redefine crisis preparedness, with customisable simulations that reflect the needs of key Gulf-based sectors, including aviation, banking, government, healthcare, oil and gas, and tourism.
The Drill claims that demand for crisis readiness in the GCC is increasing in response to fast and ever-evolving threats, from cyberattacks and misinformation to environmental disruption and stakeholder unrest.
Gerry McCusker, The Drill's Managing Director said: 'We recognise that many GCC organisations have local, regional and international stakeholders, so our fully customisable crisis simulator lets them practice their crisis responses in Arabic, as well as in English, just as they may be required to do in real life.'
The new Arabic language version has been developed following the company's executive training engagements in the UAE, where the team identified the need for a more regionally responsive simulator. Now with a local presence and specialist support in the GCC, The Drill aims to offer on-site or remote access training to a secure, live-publishing platform for real-time scenario engagement.
The Drill's Senior Advisor for the GCC, George Noon, said: 'Most organisations have crisis plans, but they're rarely reviewed or tested to cope with the instant speed of the global news cycle or emerging threats like fake news or AI-created risks. The Drill builds crisis response skills by interactive and live content creation.'
'We know learning by doing is the most effective training mode for knowledge retention; so in our 100% realistic and secure simulator, clients learn 'the crisis drill' by documenting, creating and publishing,' he added.
With its expansion into Arabic, The Drill now offers GCC organisations bilingual, expert-led simulations that train teams for the realities of crisis before they make the headlines.
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