Ewon: Halal sector must stay competitive
The Entrepreneur and Cooperatives Development Minister said halal is not solely about certification but also reflects values of quality, cleanliness, transparency and integrity.
'The Entrepreneur and Cooperatives Development Ministry is committed to championing the growth of small and medium enterprises and cooperatives within the halal industry,' he said when opening the ministry's Halal Success programme here yesterday, Bernama reported.
He said the halal industry is no longer exclusive to Muslims but has evolved into a thriving global economy with a market value of more than US$3 trillion (RM12 trillion).
Ewon urged entrepreneurs to embrace innovation and step out of their comfort zones, not only seizing opportunities in the domestic market but also building brands that can penetrate international markets.
'Make full use of programmes like Halal Success. It is more than just a training initiative. It is a platform opportunity to build the future,' he said.
The Halal Success programme offers a comprehensive intervention platform, including technical, business and financing guidance for aspiring halal industry players.
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