The 16 best Prime Day coffee maker deals, handpicked by an editor who has tested dozens of them
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Wall Street Journal
14 hours ago
- Wall Street Journal
The Best Products the Buy Side Staff Bought During Prime Day
The discounts reflected in these deals may no longer be available. Here at Buy Side, we spend our days researching and testing the best products, from headphones to face washes to sneakers. Part of our job is knowing what separates a great deal from one that isn't worth your time and money, especially on major sale holidays like Amazon's Prime Day. Check out these deals on items our staffers already own and vouch for, plus the products they bought themselves during this summer's Prime Day sale.
Business Insider
14 hours ago
- Business Insider
Wall Street sees Amazon primed to outperform ahead of the tech giant's 2nd quarter results
Expectations are high going into Amazon 's second-quarter earnings call. Tariffs have been a concern for the e-commerce giant in 2025—back in April, news that Amazon was planning to display tariff costs on its website drew the ire of President Donald Trump—but Amazon's businesses have been resilient despite trade headwinds. The company quietly notched record sales in its Prime Day event earlier this month. Wall Street expects Amazon to report $162 billion in revenue for the quarter, up 9% year over year. Earnings per share are projected to come in at $1.33, up from $1.26 in the prior quarter. Of course, there's also the AI question. Amazon's earnings report comes after Alphabet and Microsoft's Q2 results, and those companies have set a precedent that Big Tech will continue to write big checks for AI investment. The stock is up a modest 6% year-to-date, with plenty of room for upside. Here's what top analysts across Wall Street are saying ahead of Amazon's second-quarter earnings. UBS: "Most-coiled" Big Tech company Amazon is shaping up to be one of the most undervalued Magnificent Seven companies, according to UBS analyst Stephen Ju. The stock's valuation was deeply revised downwards at the height of tariff volatility earlier this year, but it's poised for a comeback as trade deals solidify. "We believe Amazon to be 'most-coiled' among our coverage given the more extensive investments across e-commerce, AWS, content/advertising, and Kuiper," Ju wrote. "As revenue begins to show up more meaningfully, the upward revisions to operating profit and FCF dollars should prove more dramatic vs its peers." The e-commerce business is likely to continue seeing cost efficiencies through automation. Amazon also has a high-margin revenue source from its growing ad business, which should benefit as more companies increase their ad budgets in the second half of the year, according to UBS. UBS expects AI spending to continue rising. Ju is raising his 2025 capex forecast for Amazon from $107 billion to $112 billion, citing improving cloud infrastructure sentiment. The bank reiterated its "Buy" rating and raised its price target from $249 to $271, implying about 18% upside. Jefferies: E-commerce remains strong According to Brent Thill, senior technology research analyst at Jefferies, tariff fears and price increases have largely not materialized. Consumer demand has remained resilient, and inventory levels are stable going into the second half of the year. "Tariffs appear overstated for now, and Amazon remains the go-to destination for online deals and continues to draw strong consumer and brand engagement," Thill wrote in a recent note. Amazon Marketplace is dominated by large sellers, which are better positioned to absorb tariff shocks than smaller peers. The success of Prime Day further shows that Amazon continues to be a consumer favorite, beating out other retailers like Walmart, Target, and TikTok Shop, Thill said. The thriving e-commerce platform is also driving revenue to Amazon's ad business. "Brands are allocating a larger share of performance marketing budgets to Amazon, with Amazon Sponsored ads cited as the most efficient ad format," Thill wrote. Thill sees AWS emerging as the preferred platform for complex AI workloads, meaning that enterprise customers are increasingly turning to Amazon as they look to integrate AI into their business model. Jefferies maintains its "Buy" rating and has a price target of $265 for the stock, implying upside of about 14%. Bank of America: AWS will be key to future gains Justin Post, research analyst at Bank of America, believes Amazon's high-margin cloud computing business will be the key value driver going forward. Post will be looking for signs of AWS capacity increases that will lead to further AWS revenue growth in the second half of the year. Last quarter, Amazon said AWS growth was held back by chip shortages and energy constraints at its data centers. Post also expects Amazon's partnership with Anthropic to contribute significantly to the AWS business as the AI startup runs its training models on Amazon's infrastructure. The One Big Beautiful Bill Act's new rules regarding bonus depreciation will also generate tax savings and a cash flow boost to Amazon later this year, the bank predicted. BofA recently raised its price target from $248 to $265, which implies 14% upside from current levels. Morgan Stanley: Lower tariffs and AWS growth drivers After lowering its outlook on the stock in light of the April tariffs, Morgan Stanley is bullish on Amazon again. The firm now sees the risk of a 145% China tariff as largely off the table. The stock is a "top pick," according to equity analyst Brian Nowak. He points to strength in both e-commerce and cloud computing. Nowak sees four reasons for AWS to accelerate going forward: Anthropic's growing contribution to AWS revenue could meaningfully scale from roughly $4 billion to $10 billion annually by next year. Non-Anthropic AWS revenue has remained resilient in light of GPU shortages. Non-GenAI AWS growth is gaining traction. Morgan Stanley's CIO surveys show AWS gaining IT budget share, particularly at the expense of Oracle and Google Cloud. On the retail side, the bank predicts that Amazon will capture around half of all incremental US e-commerce growth, thanks to an improving macro outlook and the company's scale and logistics infrastructure. Strategic moves like forward inventory buys and supplier renegotiations are also helping Amazon weather tariff shocks better than peers, Novak said. Morgan Stanley raised its price target on the stock from $250 to $300, implying a 30% upside. In a bull case with faster AWS and retail growth, Novak sees the stock going to $350 in the next 12 months, a gain of more than 50%.
Business Insider
14 hours ago
- Business Insider
I spent 2 hours digging through the land mine that is Amazon Haul, the site's extreme discount section — here's what you'll find
There's a new discount destination to explore, and its name is Amazon Haul. I've only recently noticed this flashy section filled with a hodgepodge of items from all categories — from fashion and beauty to electronics — during Prime Day. This deals section is very reminiscent of what you may find on Temu, Shein, or TikTok Shop, but backed by the reliability of Amazon. After spending what felt like hours browsing, I found some real gems, and even some viral TikTok products, like Kate Spade dinner plates, a fair amount of Adidas and Under Armour clothing, and even a $3 bikini. At this point, I was far in, and I had to try it for myself. Amazon frequently offers extra discounts off your entire Haul purchase to incentivize you to try. That was the extra push I needed. During Prime Day, that deal was as high as 40% off, but right now it's 30%. I gave myself a cap of $50, and I was able to purchase 18 items. Would I shop again? Yes, but it takes patience to wade through. I'll get into some takeaways from my experience and highlight some hidden gems for you, below. Be sure to check out our roundup of the best Amazon coupons for more ways to save. A quick takeaway of my findings: I've spotted deals like $20 Adidas shorts or a $13 Timberland leather belt, but you can't get too excited; some sizing can be really spotty, and you may not find a full size run. If you care about brand names, you can browse through sections dubbed Brand Scores. Certain searches unlocked the ability to filter, including the options to browse through Top Brands and Premium Brands. Some items appear to be strictly available via Amazon Haul, while some are also integrated into the rest of the site. There is a lot of cheap junk, and if you like that sort of thing, amazing, but use the filters or the search bar to find what you're actually looking for. Beyond the general categories presented to me, I've used the search bar to direct me to everything from dog toys to gardening tools. My experience ordering from Amazon Haul After spending some serious time digging through, I was convinced to invest $50 of my own to buy 18 items. The most expensive item was a set of LCD motion-detection under-cabinet lights for $7 (with my discount). I installed one in my pantry and now my dark, deep cabinet is illuminated every time I open the door, and I can see my snacks. I haven't even needed to charge it yet. It's become my newest obsession; everyone should have these. The cheapest was a 35-cent ravioli-shaped silicone spoon rest. I couldn't resist ordering it for funsies to see if it is legit. It arrived as a perfectly acceptable size. Not everything was a winner. Some items, like a $3 pair of sunglasses, were unfortunately flops, and a $5 mesh beach tote was underwhelming. They both felt too small. A set of hair ties felt cheap, and I could feel them pulling at my hair. I did find success with a replacement remote for my Roku, underwear from Florence by Mills, and a travel-sized water flosser. Some of these items I came across by browsing the various categories, while others I found by directly searching for keywords of products I was interested in. A pair of pruning shears I directly sought out felt weighty, though the packaging was a little worn. My order arrived in two batches: some items coming right away at normal Prime speed, while the bulk of it was quoted as arriving within two weeks. Interestingly, one of the items even arrived packaged with my standard Amazon order. While I was tracking the second half of my delivery, I noticed an update saying that it was "Delayed at Customs" and more information may be needed from me, with a button to contact Amazon, which took me to the general customer service page. When I initiated a chat with Amazon's customer service, they said to wait until the three days after the expected delivery window and to reach out if it hadn't arrived by a certain date. Remarkably, it arrived on the exact date it was quoted. I didn't need to do anything else. Some gems I found on Amazon Haul LF Water Flosser for Teeth Cleaning and Flossing Pick $11.99 View at Amazon Amazon Haul FAQs What is Haul, and how does it work? Haul is Amazon's new storefront for exploring discounts and the lowest prices on a range of items, from fashion to household essentials. It's for the true bargain-hunter, and almost everything is under $20. The program launched in November 2024. Orders ship for free once you hit a $25 minimum threshold, and can take as long as two weeks to deliver. There are typically incentives to buy more as you unlock additional savings when you spend more: 5% on orders over $50, and an extra 10% off on orders over $75. Do you need a Prime membership to shop Amazon Haul? No. In fact, Haul purchases are ineligible for Prime benefits like expedited shipping. All Haul orders take 1-3 weeks to ship, and you'll need to hit a $25 minimum for free shipping — no matter your Prime membership status. Why are Amazon Haul prices so cheap? Amazon says it can offer such low prices because the items are sold directly from the manufacturer (usually from China or another country with low manufacturing costs), bypassing some costs associated with traditional warehousing and shipping. Are returns accepted? Yes, returns are accepted within 15 days on items that cost over $3, and return shipping is free. This differs from Amazon's standard 30-day policy.
