Festival sets record for longest non-stop techno music event
An all-day festival has officially secured a spot in the Malaysia Book of Records for the 'Longest Non-Stop Techno Music Event'.
Held at Heritage Valley Kuala Lumpur, Connor's Collective drew over 3,700 attendees for 13 hours of continuous music and immersive experiences.
Carlsberg Malaysia marketing director Olga Pulyaeva said the festival honoured a community of trailblazers and non-conformists, embodying Connor's brand ethos of being 'Made to Be Different'.
Following a Guinness World Record last year for the 'Most People Shaking Drink Cans Simultaneously', she said Connor's continued its innovative spirit by setting this new Malaysian record.
'We didn't just serve quality stout, we brought together a community to defy expectations,' said Pulyaeva.
The festival immersed guests in the stout's identity through 'The Great Blend of Four Malts', a cinematic walk-through detailing Connor's brewing story.
The experience culminated at the Connor's Bar, where attendees participated in a signature shake ritual with a can of Connor's, a nod to the brand's unique serving style.
Beyond the music, the event featured a vibrant array of festival elements.
Guests could get personalised jagua tattoos, craft unique upcycled phone straps, join a stencil art workshop and watch a graffiti artist create live art.
A sneak preview of the limited-edition Connor's x Doubleback streetwear collaboration was also featured, while Brazilian electronic artiste Liu closed the night.
Adding to the musical diversity, the Skate Park Stage offered soul and groove, while the Mixology Bar served Connor's-infused cocktails.
Over 20 acts contributed to the day's extensive music programme.
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