Align Probiotic and Alison Sweeney Transform Classic NYC Streetscapes Into Unmissable Messages About Gut Health
This unique activation will take place at the Oculus Plaza, where Align Probiotic will transform common NYC street elements into bold, attention-grabbing displays about digestive health. Visitors will encounter classic city fixtures strikingly reimagined as signs that it's time to pay more attention to your gut health: a street sign named "Bloating Ave," a park bench and a newspaper box vandalized with graffiti messages like "Gas" and "Bloating." The immersive installation will also feature local taxi cabs and a souvenir pop-up shop filled with items cleverly designed with messages your gut has been trying to tell you. This can't-miss experience serves as a powerful reminder that gut health deserves just as much attention as the signs we see every day. Alison Sweeney will be present at the Oculus Plaza to engage with the public, share her own experiences, and encourage everyone to tune into their gut health.
'Like most people, I'm constantly juggling family and work obligations, often tuning out the little signs my body occasionally gives me,' said Alison Sweeney. 'Together with Align Probiotic, our goal is to ensure people don't dismiss occasional feelings of bloating or discomfort but instead learn to listen to and trust their gut.'
Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance and relieve occasional bloating and gas.* With this campaign, Align wants to emphasize the importance of taking care of one's gut and encourage consumers to listen to the subtle signals their bodies send every day.
'Occasional digestive issues can hold us back and make us feel uncomfortable. And with busy lifestyles, it's easy to overlook the signs our body is giving us, but there is a point when we realize we might be ignoring an important issue,' said Ryan Parker, Brand Director, Align Probiotic. 'That's why we're here – to help reframe the signs of digestive issues as your inner voice to be trusted. We want to help people see the signs, listen to their body, and take action. If you're experiencing and frustrated by occasional bloating and gas, this is your gut giving you a message. It's a sign that it's time to try Align."
Iconic signs are everywhere, not just in your gut! Align Probiotic is extending the message nationwide by hosting a sweepstakes for a chance to win a trip for two to visit an iconic American 'sign' (Hollywood, Welcome to Las Vegas, or Radio City). To enter, consumers can follow, like and tag a friend in the campaign post on Align Probiotic's Instagram page @AlignProbiotic. The sweepstakes encourages everyone to tune into their gut health, ensuring that this critical wellness priority receives the attention it deserves.
To learn more about Align Probiotic, please visit www.alignprobiotic.com.
ABOUT ALIGN PROBIOTIC
Align Probiotic has a variety of daily probiotic supplements for everyone in the family to help support a healthy digestive system.*
The digestive benefits in our Align 24/7 Digestive Support *§ capsules come from a unique strain of bacteria only found in Align. In the 1990s, a group of gastroenterologists and microbiologists began researching probiotic strains, and they discovered Bifidobacterium 35624™ – which helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research.
Along with Align 24/7 Digestive Support *§, some of our other most popular products are: Bloating Relief + Food Digestion, which has a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women's Dual Action, which has probiotics to help support vaginal health and a botanical to help support monthly mood balance*; and DualBiotic gummies which has a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut*
Even medical experts prefer Align, as it is recommended over 2 times more often than any other probiotic brand by gastroenterologists. ‡
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
‡Among doctors and gastroenterologists who recommended a brand of probiotic in a ProVoice 2024 survey.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
USA Today
7 hours ago
- USA Today
Saquon Barkley among NFL stars who will join President Trump's council on Sports Nutrition
Eagles running back Saquon Barkley will join Harrison Butker, Nick Bosa, Tony Romo, and Lawrence Taylor on President Trumps Council on Sports, Fitness, and Nutrition.' Saquon Barkley is a son, a fantastic father, the NFL's Offensive Player of the Year winner, and now a member of President Donald Trump's administration. In a move that will revive a standard from the Reagan, Clinton, and Bush era, Barkley will join Harrison Butker, Nick Bosa, Tony Romo, and Lawrence Taylor on President Trump's Council on Sports, Fitness, and Nutrition.' According to the Washington Post, President Trump on Thursday announced that the presidential fitness test, a hallmark of American physical education programs, will be making a comeback in public schools. The assessment was retired and replaced by a fitness program under the Obama administration. The presidential fitness test was initiated in the 1950s by a council established by President Dwight D. Eisenhower that was directed to improve the physical fitness of American youths, in response to fears they were falling behind their European counterparts when it came to athleticism. The project is an alternative way to get anti-obesity drugs to Medicare and Medicaid patients, after the administration said in April that neither program would cover GLP-1s for weight loss. In doing so, it scrapped a 2024 Biden administration proposal for the programs to start covering GLP-1s for patients with obesity. Several high-profile athletes — all of whom have existing ties to Trump — attended the ceremony and will serve on the President's Council on Sports, Fitness and Nutrition. The attendees included professional golfer Bryson DeChambeau, who will chair the council; controversial National Football League kicker Harrison Butker; World Wrestling Entertainment mainstay Paul 'Triple H' Levesque; golfer Annika Sorenstam; and football Hall of Famer Lawrence Taylor. The Eagles running back wasn't in attendance, but will be joined by golfers Jack Nicklaus, Nelly Korda, and Gary Player (who was also awarded the Medal of Freedom alongside Sorenstam); Tony Romo, Nick Bosa, and Barkley; legendary hockey player Wayne Gretzky; and baseball player Mariano Rivera. The list also includes NFL Commissioner Roger Goodell, whom Trump repeatedly scrutinized during his first presidential term. Barkley was criticized during the off-season for spending time with President Trump on a golf outing prior to the Eagles' ring celebration.
Business Wire
9 hours ago
- Business Wire
Align Technology President and CEO Joe Hogan Personally Purchases $1 Million of Align's Common Stock
TEMPE, Ariz.--(BUSINESS WIRE)--Align Technology, Inc. ('Align') (Nasdaq: ALGN) a leading global medical device company that designs, manufactures, and sells the Invisalign ® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, today announced that Joe Hogan, Align Technology president and CEO, has personally purchased approximately $1 million of Align's common stock. Since his last sale of Align common stock in 2021, Mr. Hogan has purchased approximately $8 million of Align common stock 1. 'This purchase reflects my continuing confidence in the long-term value of Align and our commitment to increasing shareholder value by balancing investments to drive growth and continuing to invest with discipline in the areas that will define our future,' said Joe Hogan, president and CEO. 'We are excited about our next-generation technologies and treatment platforms that meet today's patient expectations for fast, effective, and personalized treatment while also providing value and growth opportunities for our doctor customers. We believe that these innovations are not only improving outcomes in Invisalign practices but also expanding our addressable market and strengthening our competitive differentiation.' Continued Hogan, 'While we believe that the macroeconomic uncertainty will likely persist into the near future, we are confident in our ability to adapt and lead. Our long-term strategic initiatives and opportunities remain intact, as does our commitment to focused execution on transforming treatment for doctors and patients.' 1 Valued based on the purchase price of Align common stock at the time of each purchase. About Align Technology Align Technology designs and manufactures the Invisalign ® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 286.4 thousand doctor customers and are key to accessing Align's 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.8 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit for more information. For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit For additional information about the iTero digital scanning system, please visit For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit Invisalign, iTero, exocad, Align, Align Digital Platform, and iTero Lumina are trademarks of Align Technology, Inc.
10 hours ago
Multiple medical groups say they have been barred from work on CDC's panel of vaccine advisers
Multiple medical groups say they have been barred from working on the Centers for Disease Control and Prevention's panel of vaccine advisers. It comes weeks after Health and Human Services Secretary Robert F. Kennedy Jr. fired the original panel of independent experts and replaced them with his own handpicked members -- many of whom have expressed skeptical views on vaccines. Liaisons representing major medical groups were historically invited to meetings of the Advisory Committee on Immunization Practices (ACIP) as non-voting members to provide their independent expertise in respective fields. In a joint statement, the groups said they have now been excluded "from the process of reviewing scientific evidence end informing vaccine recommendations." A total of eight groups signed on to the statement, including the American Academy of Pediatrics, teh American College of Physicians, the American Medical Association and the National Medical Association among others. In a statement provided to ABC News, an HHS spokesperson said: "Under the old ACIP, outside pressure to align with vaccine orthodoxy limited asking the hard questions. The old ACIP members were plagued by conflicts of interest, influence, and bias. We are fulfilling our promise to the American people to never again allow those conflicts to taint vaccine recommendations." The statement went on to say: "Experts will continue to be included based on relevant experience and expertise, not because of what organization they are with." In their statement, the medical organizations said they learned the groups will be excluded from the panel's work in an email late Thursday and noted they were "deeply disappointed and alarmed" by the move. "To remove our deep medical expertise from this vital and once transparent process is irresponsible, dangerous to our nation's health, and will further undermine public and clinician trust in vaccines," the statement read.
