AirAsia brand value soars 66pct to RM8bil, now among top 24 global airlines
The group's brand value rose 66 per cent to US$1.93 billion (RM8.19 billion), driven by resurgent passenger demand, strategic route expansions to China and Central Asia and increased frequencies on high-demand routes.
"I'm very proud of the results. This recognition reaffirms the resilience and relevance of the AirAsia brand," chief executive officer Tan Sri Tony Fernandes said in a statement.
"To be ranked seventh among Malaysia's most valuable brands and 24th globally among airlines is a testament to the hard work of our Allstars and our relentless focus on making travel accessible, affordable and enjoyable for everyone."
Brand Finance said Malaysia's top 100 brands collectively grew 16 per cent in 2025, with the airline sector posting an 85 per cent jump in value.
AirAsia stood out for its agility in adapting to post-pandemic travel trends and recapturing market momentum.
The airline maintained an AAA- brand strength rating and remained among the top 10 strongest brands in Malaysia, supported by high customer advocacy and strong regional brand affinity.
Fernandes said AirAsia's broader ecosystem under Capital A, spanning logistics, fintech and digital ventures, remains a core part of its brand strategy and reinforces its role as a key player in Asean's connected economy.
"As we grow beyond aviation, our focus remains on delivering value, innovation and connectivity to all our stakeholders across the region," he added.
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