10 new releases honoring the 2025 Masters including Callaway, Under Armour and more
We are officially less than one week away from the start of the 2025 Masters.
For golf fans, this is the best weekend of the year. Naturally, many golf brands feel the same way and want to pay tribute the most prestigious event on the golfing calendar.
Whether it's new floral apparel, special equipment, or just a whole lot of green, here are 10 new collections released to honor every golfer's favorite weekend of the year including Callaway, Under Armour, Sun Day Red and more.
1) TravisMathew - Our Favorite Time of Year Collection
TravisMathew is home to some of our favorite golf apparel like the Heater Polo and the Open to Close Pants. TM's new collection features ambassador Akshay Bhatia and is full of polos, pants, hats, golf shoes and more.
2) Adidas - Return to Originals
Nothing says tradition like Augusta National, so naturally adidas is returning to originals. David Dusek wrote about the new golf shoes that will be worn by Ludvig Aberg at the Masters. The entire collection goes on sale to the public on Thursday, April 3.
MORE ADIDAS: Ludvig Aberg to sport Adidas Golf's 'Return to Originals' footwear, apparel at Masters
3) Rhoback x Seamus Golf - Azalea 2025
Rhoback recently updated its annual Azalea Collection and on Thursday evening they are scheduled to release the brand new collab with Seamus Golf, featuring some azalea printed headcovers.
MORE RHOBACK: Rhoback drops 2025 Azalea Collection, the perfect spring golf apparel
4) Under Armour - Going for the Green
Jordan Spieth is one of the most popular players on Tour and no matter the shape of his game is a threat each and every year at Augusta National. Under Armour released a new 'Going for the Green' Collection that Spieth will be showcasing during his time at the Masters.
5) Callaway - April Major Collection
Callaway usually has a new release for each of the four majors during the year, and much like the tournament itself their April Major gear never disappoints.
6) Stitch Golf - In Bloom Collection
Stitch Golf, sponsors of reigning U.S. Open champion Bryson DeChambeau have released their In Bloom Collection just in time for the year's first major. While Stitch is known for their golf bags, don't sleep on the floral touches added to the polos and hats as well.
7) Golf Pride - Honorary Starter Grips
From David Dusek's full review, "Adorned in vibrant green and trimmed with pink azaleas, the Honorary Starter Tour Velvet grips will feel and perform like the standard Tour Velvet grips, which are among the most popular in the game, but give your clubs a jolt of early-season style."
MORE GOLF PRIDE: Golf Pride releases limited-edition 'Honorary Starter' grips
8) Sun Day Red - Azalea Gold Collection
Forest greens and azalea blossoms of white, pink and purple, if anybody knows Augusta it's Tiger Woods. Check out the new Azalea Gold Collection from Sun Day Red to get Tiger's logo on your apparel.
9) Bridgestone - Tour B Peach Reserve golf balls
Tiger Woods approved, these Tour B golf balls come in the coolest container of all time. Need we say more?
10) Precision Pro - Titan Slope Rangefinder - Spring Edition
While all sorts of apparel brands get in on the fun of celebrating the first major of the year, not as many tech products follow suit. This rangefinder from Precision Pro is great regardless of the aesthetics, but the color and simple floral adornment take it to a new level.
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USA Today
2 hours ago
- USA Today
Scottie Scheffler goes deep on becoming the world's best golfer: 'What's the point?'
PORTRUSH, Northern Ireland – Deep thoughts with Scottie Scheffler. The world No. 1 gave one of the most revealing answers of the year during his press conference on Tuesday ahead of the 153rd British Open in what turned into a therapy session of sorts for him. It was an answer that addressed just about everything but the meaning of life. Scheffler gets introspective after question about celebrating It all stemmed from a rather straightforward question to Scheffler (as they so often do). This one began by asking him how he defined a slump, which he rather quickly dismissed, but the re-direct struck a nerve when asked to name the longest he's celebrated a success. That's when Scheffler let us all behind the curtain. 'You work your whole life to celebrate winning a tournament for like a few minutes. It only lasts a few minutes, that kind of euphoric feeling,' he said. 'To win the Byron Nelson Championship at home, I literally worked my entire life to become good at golf, to have an opportunity to win that tournament. You win it, you celebrate, get to hug my family, my sister's there, it's such an amazing moment. Then it's like, OK, what are we going to eat for dinner? Life goes on.' So, too, did Scheffler's answer. He was only getting started. 'Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about, because I've literally worked my entire life to be good at this sport. To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I'm not out here to inspire the next generation of golfers. I'm not out here to inspire someone to be the best player in the world because what's the point? This is not a fulfilling life. It's fulfilling from the sense of accomplishment, but it's not fulfilling from a sense of the deepest places of your heart,' he said. 'There's a lot of people that make it to what they thought was going to fulfill them in life, and you get there, you get to No. 1 in the world, and they're like, what's the point? I really do believe that, because what is the point? Why do I want to win this tournament so bad? "That's something that I wrestle with on a daily basis. It's like showing up at the Masters every year; it's like why do I want to win this golf tournament so badly? Why do I want to win The Open Championship so badly? I don't know because, if I win, it's going to be awesome for two minutes. Then we're going to get to the next week, hey, you won two majors this year; how important is it for you to win the FedEx Cup playoffs? And we're back here again. So we really do; we work so hard for such little moments. I'm kind of a sicko; I love putting in the work. I love getting to practice. I love getting to live out my dreams. But at the end of the day, sometimes I just don't understand the point.' Scheffler paused here and posed a question back at the room of journalists. 'I don't know if I'm making any sense or not. Am I not? It's just one of those deals. I love the challenge. I love being able to play this game for a living. It's one of the greatest joys of my life, but does it fill the deepest wants and desires of my heart? Absolutely not.' Rory McIlroy understands Scheffler's perspective Rory McIlroy can relate. He won the career Grand Slam in April, becoming just the sixth player since Gene Sarazen in 1935. A childhood dream was fulfilled. But this week marks the third major since and it quickly has turned into a case of what have you done for us lately? 'That's the nature of professional golf. They do a very good job of keeping you on the hamster wheel, and you feel like it's hard to get off at times,' said McIlroy on Monday, who talked about making a New Year's resolution to have more fun and trying to enjoy his career Grand Slam achievement. 'It's been an amazing year. The fact that I'm here at Portrush with the Green Jacket, having completed that lifelong dream, as you said, I want to do my best this week to enjoy everything that comes my way and enjoy the reaction of the fans and enjoy being in front of them and playing in front of them. But at the same time, I want to win this golf tournament, and I feel like I'm very capable of doing that.' Scheffler calls it a daily struggle to avoid making golf define him. He compartmentalizes his life in such a way so that when he leaves the golf course, he doesn't bring golf home with him. This wasn't the first time he shared the anxiety he's experienced heading into the final round at the Masters when he won. Ahead of the 2023 Masters, when his wife was pregnant and back home in Dallas, Scheffler recounted the advice one of his buddies who was staying at his rental house gave him. 'I wish I didn't want to win as much as I do. I wish it didn't matter this much to me. I wish I didn't care as much about the result and could just go out and play and enjoy it,' Scheffler said on The Bible Caddie podcast. 'My buddy said, 'Well, your victory is secure on the cross and that's really all you need to know.' I was like, OK, that's a good line. I'm going to think about that.' Scheffler prioritizes time in the morning to read scripture, noting Numbers 24-26 as a particular passage of scripture that he reads from a devotional book on his iPad. He listens to music with Christian themes such as Need to Breathe and is strong in his faith without coming across to the masses as a Bible thumper. 'It's super rare in sports to see the top of the top, who are the best at their sport, faithfully walk with golf,' said Webb Simpson, a past U.S. Open champion, on the podcast that he co-hosts to Scheffler. 'A lot of young listeners, high school guys or even college kids around us, they are fearful that if they walk with the Lord they're going to lose their competitive edge. Somehow, somebody thought a long time ago that because you're a Christian means you're a soft competitor. But you embody a faithful man of God who is a fierce competitor.' When Simpson asked him how he is able to do that, Scheffler gave an equally telling answer: 'I feel like God kind of created me with a little bit of extra competitiveness. Since I was a kid, whatever we were doing, I always wanted to be the best at that thing.' He continued. 'I feel like we're called to go out to use our talent for God's glory and in my head it feels like being an extremely competitive person going out there and fighting and trying to do our best and then taking our hats off and shaking hands and being done at the end of the day.' Scheffler says losing 'sucks' Back at the Open media press conference, Scheffler was asked what losing is like for him. 'It sucks. I hate it. I really do,' he said. 'That's why we try to work so hard to not lose, but golf's a game where you just lose a lot more often than you win. That's just a simple part of it. In basketball or football, when there's only two guys out there, you can win a lot more than you lose.' Scheffler referenced tennis and while he didn't have all the details correct, he pointed to a story that Roger Federer, the winner of 103 ATP titles and 20 majors, had told as graduation speaker to Dartmouth College. Federer told the students that he had only won 54 percent of all the points he had played during his career, just more than half. 'You can work harder than you thought possible and still lose,' Federer said, before adding: 'Perfection is impossible." 'Playing professional sports is a really weird thing to do, it really is," Scheffler said. "Just because we put in so much effort, we work so hard for something that's so fleeting, it really is. The feeling of winning just doesn't last that long. It just doesn't satisfy is how I would describe it. It's an unsatisfying venture.' Scheffler should be applauded for giving all of us a rare insight into the mind of an elite golfer who has experienced the highest of highs, winning 16 times on the PGA Tour since February 2023, and yet the moment of joy is fleeting. But it is also a drug that he can't get enough of and perhaps this week he'll feel fulfilled ever-so-briefly again. Two minutes later, and it will be on to the FedEx Cup. But win or lose, euphoria or disgust, he will continue his daily struggle to not let golf define who he is.
New York Post
2 hours ago
- New York Post
Scottie Scheffler gets deep ahead of British Open: ‘Sometimes I don't understand the point' of golf pursuit
PORTRUSH, Northern Ireland — Scottie Scheffler, the world's No. 1-ranked player and the most dominant since Tiger Woods, delivered a stunning revelation about what winning golf tournaments means to him on Tuesday in advance of this week's British Open. 'There's a lot of people that make it to what they thought was going to fulfill them in life, and you get there, you get to No. 1 in the world, and they're like, what's the point?'' Scheffler said at Royal Portrush, where he's the betting favorite to win the 153rd British Open. 'I really do believe that because what is the point? Why do I want to win this tournament so bad? That's something that I wrestle with on a daily basis. 'It's like showing up at the Masters every year. It's like, 'Why do I want to win this golf tournament so badly? Why do I want to win the Open Championship so badly?' I don't know because, if I win, it's going to be awesome for two minutes. Then we're going to get to the next week, 'Hey, you won two majors this year; how important is it for you to win the FedExCup playoffs?' And we're back here again. 3 Scottie Scheffler talks to reporters ahead of the British Open at Portrush on July 15, 2025. REUTERS 'We work so hard for such little moments,'' Scheffler went on. 'I'm kind of a sicko. I love putting in the work. I love getting to practice. I love getting to live out my dreams. But at the end of the day, sometimes I just don't understand the point. 'I don't know if I'm making any sense or not? I love the challenge. I love being able to play this game for a living. It's one of the greatest joys of my life, but does it fill the deepest wants and desires of my heart? Absolutely not. 'To get to live out your dreams is very special, but at the end of the day, I'm not out here to inspire the next generation of golfers. I'm not out here to inspire someone to be the best player in the world because what's the point? This is not a fulfilling life. It's fulfilling from the sense of accomplishment, but it's not fulfilling from a sense of the deepest places of your heart.'' Scheffler, who won seven times in 2024, including capturing his second Masters, won the PGA Championship this past May. Scheffler shares a 1-year-old son, Bennett, with his wife, Meredith, and his family is most often with him at tournaments. He recalled the feeling of finally winning the Byron Nelson Classic in his home state of Texas and the weirdly unsatisfying aftermath of the accomplishment. 3 Scottie Scheffler preparing for the British Open on July 15, 2025. Getty Images 'I said something after the Byron this year about like it feels like you work your whole life to celebrate winning a tournament for like a few minutes,'' Scheffler said. 'It only lasts a few minutes, that kind of euphoric feeling. To win the Byron Nelson Championship at home, I literally worked my entire life to become good at golf to have an opportunity to win that tournament. 'You win it, you celebrate, get to hug my family, my sister's there, it's such an amazing moment. Then it's like, 'OK, what are we going to eat for dinner?' Life goes on. 'Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about because I've literally worked my entire life to be good at this sport. To have that kind of sense of accomplishment, I think, is a pretty cool feeling. 'It's great to win tournaments. It's a lot of fun. Sometimes the feeling only lasts about two minutes, it seems like when you're celebrating, and then it's like, 'OK, now you've got to go do all this other stuff,' which is great, but sometimes the feeling of winning only lasts a few seconds. It's pretty exciting and fun, but it just doesn't last that long.'' Scheffler has held the No. 1 ranking longer than anyone since Tiger Woods ruled the sport. Yet, he's always seemed completely unaffected by being on top. 'Being No. 1 in the world is a great accomplishment as a golfer,'' Scheffler said. 'As a professional, to be ranked as the best in the world is a huge career accomplishment and I don't think it should be taken lightly. But you don't become No. 1 in the world by thinking about rankings. You don't stay No. 1 in the world thinking about rankings. Each tournament is its own challenge. 3 Scottie Scheffler with wife Meredith and son Bennett after winning The Memorial on June 1, 2025. Getty Images 'Look at this week, for example. What's the best-case scenario? I win this golf tournament and then I'm going to show up in Memphis and it's like, 'OK, you won two majors this year; what are you going to do this week?' That's the question you're going to get asked. 'If I come in second this week or if I finish dead last, no matter what happens, we're always on to the next week. That's one of the beautiful things about golf, and it's also one of the frustrating things because you can have such great accomplishments, but the show goes on. That's just how it is.''
Yahoo
3 hours ago
- Yahoo
Scheffler 'couldn't care less' about being British Open favourite
Scottie Scheffler is hoping to mount a serious challenge for the British Open title for the first time (ANDY BUCHANAN) Scottie Scheffler said on Tuesday he does "not care" about being the tournament favourite as he prepares for his latest tilt at a maiden British Open title this week at Royal Portrush. The world number one has never seriously threatened to win a Claret Jug, but is again enjoying a run of supreme form and arrives in Northern Ireland as the PGA champion. Advertisement The American has emphatically rebounded from a slow start to the year after suffering a freak hand injury cutting himself on a wine glass, reeling off 10 successive top-10 finishes including three victories. "I could not care any less about being the favourite or not being the favourite," he said. "We all start even par and the tournament starts on Thursday. That's pretty much all that matters." Scheffler produced his best British Open finish last year with a tie for seventh, but ended his tournament at Troon in ignominious style with an embarrassing topped tee shot on the 18th en route to a closing double-bogey. Advertisement He has never missed the cut at the links major before, though, and believes he has what it takes to lift the Claret Jug. "In terms of links golf, I love the style of golf. I think it's really fun and you have to be creative," Scheffler added. "You have to hit a lot of really good shots. There's a challenge to it, but I think it's a lot of fun. "We'll see how the weather turns out this week. Weather has a pretty dramatic effect on how the golf course is going to play." Scheffler won nine titles last season, including the Masters and the Olympic gold medal. His third major title at the PGA Championship in May is one of his three victories so far this year, but he says he doesn't set himself specific targets. Advertisement "I don't look at wins and losses or stuff like that. "I don't sit down at the beginning of the year and say I want to win X number of times; I want to win this many majors; I want to win this many tournament events. That's not something I do. "That's not something that works for me." jc/mw
