logo
Morocco Tours Agency Captures Surge in American Visitors with Immersive 2025 Travel Experiences

Morocco Tours Agency Captures Surge in American Visitors with Immersive 2025 Travel Experiences

Morocco Tours Agency, a boutique travel provider, reports a major increase in American travelers booking cultural and desert tours across Morocco in 2025, fueled by growing interest in authentic, locally guided experiences.
Merzouga, Morocco, June 10, 2025 -- American travelers are once again turning their attention to one of North Africa's most enchanting destinations: Morocco. After years of postponed plans and shifting travel priorities, 2025 is shaping up to be a defining year for international tourism, and Morocco is leading the charge, with a dramatic surge in visitor numbers and a renewed focus on authentic, culturally rich adventures.
Riding this wave of momentum is Morocco Tours Agency, a boutique travel provider based in Merzouga that's quietly built a reputation as one of the most trusted and top-rated tour operators in the region. With more than 840 five-star reviews on TripAdvisor, Morocco Tours Agency is helping a new generation of U.S. travelers discover the heart of the country — from the winding alleys of Fes to the soaring dunes of the Sahara.
'Travel is personal again. Americans are looking for experiences that go deeper — that show them a country through the eyes of its people,' says Saïd Sahlaoui, the agency's founder. 'We design every itinerary with that goal in mind. Morocco isn't just a destination — it's a journey into culture, tradition, and raw natural beauty.'
Morocco's Tourism Boom: More Than Just a Trend
Morocco is one of the fastest-growing destinations for American tourists in 2025. In 2024, the country welcomed 17.4 million visitors, a 20% increase from the previous year. That momentum has only grown in 2025, fueled by improved flight access from U.S. cities, increased media spotlight (including Morocco's upcoming role as a host country for the 2030 FIFA World Cup), and a growing desire among travelers to step outside the usual European circuit.
Airlines like Delta, United, and Royal Air Maroc have expanded direct service from New York, Boston, and Washington D.C., making Morocco more accessible than ever. For travelers weary of over-touristed spots in Europe, Morocco offers an exotic, yet welcoming alternative — with the added appeal of affordability, safety, and English-speaking guides.
A Local Agency Making Global Impact
While large international companies often dominate the tourism space, Morocco Tours Agency offers something different: deep local knowledge, handcrafted tours, and real cultural immersion.
Operating since 2018, the company offers everything from short 3-day adventures to luxury private circuits, all with local guides, comfortable accommodations, and door-to-door service from cities like Marrakech, Fes, and Casablanca. Their goal? To make Morocco feel accessible and personal, no matter your travel style.
Their packages are particularly popular with American families, couples, solo travelers, and student groups, especially those looking for:
'We've hosted travelers from all over the U.S. — New York to Texas to California,' says Sahlaoui. 'Many of them say the same thing: they came for the landscapes, but fell in love with the people and the culture.'
Three Signature Experiences Americans Love
Sahara Desert Adventure ( 3 Days – Marrakech to Merzouga )
This itinerary leads guests from the vibrant souks of Marrakech through the Atlas Mountains and into the heart of the Sahara. Highlights include camel treks at sunset, stargazing from traditional Berber desert camps, and visits to cinematic kasbahs like Ait Ben Haddou.
Cultural Circuit ( 3 Days – Fes to Marrakech )
Connecting two of Morocco's most iconic cities, this route showcases lush valleys, cedar forests, and desert landscapes. Along the way, travelers enjoy immersive stops in small villages, scenic gorges, and the golden dunes of Erg Chebbi.
Southern Morocco Experience ( 4 Days – Round Trip from Marrakech )
For travelers with extra time, this circular route explores southern Morocco's diverse terrain. From historic kasbahs to vast sandscapes, the tour offers a deeper look into Amazigh culture and Morocco's layered history.
These itineraries are ideal for travelers looking to maximize their time while still experiencing the full spectrum of Morocco's rich geography and heritage — from palm-filled valleys and dramatic gorges to kasbahs, souks, and UNESCO World Heritage sites.
Why Morocco, Why Now?
With most of the world reopened, American travelers are prioritizing destinations that offer cultural connection, natural wonder, and safety — without sacrificing comfort. Morocco fits that profile, offering:
As Morocco invests in infrastructure and sustainable tourism ahead of the 2030 World Cup, the country is not only a hotspot for this year but a strategic travel choice for the coming decade.
5-Star Reputation and Real Reviews
Unlike many generic tour operators, Morocco Tours Agency has earned a sterling reputation by focusing on real relationships and memorable moments. The company currently boasts:
'We love seeing families come back for a second tour or send their friends our way,' adds Sahlaoui. 'That trust — that's everything to us.'
Building Trust, One Tour at a Time
Morocco Tours Agency credits its growing international following to its emphasis on personalized service, local insight, and guest satisfaction. With licensed, multilingual guides, modern vehicles, and flexible itineraries, the company makes exploring Morocco both seamless and memorable.
Whether planning a romantic escape, family vacation, or student expedition, Morocco Tours Agency offers a tailored, expertly guided way to explore the best of Morocco — comfortably and authentically.
For more information or to start planning your journey, visit www.moroccotoursagency.com.
About the company: Morocco Tours Agency is a boutique travel company based in Merzouga, Morocco, specializing in private, guided travel across the country. With a focus on authenticity, cultural immersion, and personalized service, the agency designs tours that highlight the best of Morocco — from the Sahara Desert to imperial cities and mountain villages. Its experienced local guides and commitment to guest satisfaction have earned the company a 5-star reputation among travelers from around the world.
Contact Info:
Name: Saïd Sahlaoui
Email: Send Email
Organization: Morocco Tours Agency
Address: Merzouga, Morocco.
Phone: +212 651 141 942 (WhatsApp available)
Website: https://www.moroccotoursagency.com/
Video URL: https://www.youtube.com/watch?v=t8ON7y_V5FQ
Release ID: 89161398
Should you identify any discrepancies, concerns, or inaccuracies in the content provided in this press release or require assistance with a press release takedown, we strongly urge you to notify us promptly by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team is committed to addressing your concerns within 8 hours by taking necessary actions to resolve identified issues diligently or guiding you through the necessary steps for removal. Our dedication lies in providing accurate and reliable information.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Legal cannabis blooms in Morocco but black market still beckons
Legal cannabis blooms in Morocco but black market still beckons

Yahoo

time3 days ago

  • Yahoo

Legal cannabis blooms in Morocco but black market still beckons

Legal cannabis blooms in Morocco but black market still beckons By Ahmed Eljechtimi BAB BERRED, Morocco (Reuters) -Beneath the blazing summer sun, Abderrahman Talbi surveyed the neat rows of flourishing cannabis blooms in compact fields, reflecting on how his life has changed since he joined Morocco's burgeoning legal cannabis industry two years ago. Like many farmers in the northern Rif mountains who have long grown the crop illegally, Talbi is relieved that raids and seizures by the authorities are no longer a worry. "I can now say I am a cannabis farmer without fear," Talbi told Reuters. "Peace of mind has no price." Talbi's pivot to legal farming is an example of what Morocco, one of the world's biggest cannabis producers, hoped to achieve when it legalised cultivation for medical and industrial use, but not for recreational purposes, in 2022. Regulating cannabis farming brought with it hopes for fresh revenue and economic revitalisation in the impoverished Rif region. The step made Morocco a forerunner among major producing countries and the first in the Middle East and North Africa to join a global trend that has seen countries like Canada, Germany and Uruguay legalise production and use. It also hoped to lure farmers away from the illegal economy in the restive Rif mountains, where cannabis production has long been tolerated to facilitate social peace. Al Hoceima, a major city in Rif, saw the largest protests in Morocco in 2016-17 over economic and social conditions. BLACK MARKET'S LURE PERSISTS Legalisation efforts have gained traction, with about 5,000 farmers joining the industry this year, from just 430 in 2023, says Morocco's cannabis regulator, or ANRAC. And legal production surged to nearly 4,200 tonnes last year, a 14-fold increase over the first harvest in 2023. Still, the black market remains dominant and lucrative due to demand for recreational use from Europe and regionally in Africa, potentially undermining efforts to fully regulate the sector. Morocco has 5,800 hectares (14,300 acres) of legally planted land, according to ANRAC. That's dwarfed by illegal cultivation spanning over 27,100 hectares, Interior Ministry data shows. While many farmers still choose illicit cultivation, they face the risk of increased crackdowns by authorities, which led to the seizure of 249 tonnes of cannabis resin by September last year, up 48% from all of 2023, according to the Interior Ministry. Mohammed Azzouzi, 52, spent three years in hiding for cannabis-related charges before receiving a royal pardon along with over 4,800 others last year. Now, he is preparing for his first legal harvest and hopes to earn more than the 10,000 dirhams ($1,100) he used to make in the illegal economy each year. RED TAPE The country's prohibition on growing cannabis for leisure use, along with bureaucratic red tape, limit legal farming, with every stage of the supply chain requiring a specific license from ANRAC, discouraging many a farmer from making the switch. A grower who wants to cultivate legally needs to join a licensed cooperative, which buys the farmer's product and processes it into derivatives or sells the resin to other licensed manufacturers. Talbi's cooperative, Biocannat, near the town of Bab Berred, 300 km (186 miles) north of Rabat, bought about 200 tonnes of cannabis last year from some 200 farmers, processing it into resin, supplements, capsules, oils and powders for medical and cosmetic purposes. About 60 km east of Biocannat, in the main producing area of Issaguen, farmer Mohamed El Mourabit was initially hopeful about the legalisation plan in 2021, but is less so now. "The process is too complicated," he said. And money talks, as well, for many farmers, who are lured by the higher rewards of the black market, despite its risks. While cooperatives take months to pay farmers about 50 dirhams per kilogram for the raw plant, on the illicit market, processed cannabis resin can fetch up to 2,500 dirhams per kilogram, farmers and activists say. To close that gap, legalisation advocates say growing for recreational use should be allowed, too. But it's not clear whether that will happen soon. Mohamed Guerrouj, head of ANRAC, said legalising recreational use would only be considered within a medical framework. "The goal is to develop Morocco's pharmaceutical industry ... not coffee shops," he said. Solve the daily Crossword

Christopher Nolan's ‘The Odyssey' Wades Into African Territorial Dispute
Christopher Nolan's ‘The Odyssey' Wades Into African Territorial Dispute

Bloomberg

time4 days ago

  • Bloomberg

Christopher Nolan's ‘The Odyssey' Wades Into African Territorial Dispute

Oscar-winning director Christopher Nolan's upcoming movie is sparking controversy in North Africa, with the decision to shoot some scenes in a long-disputed territory incurring the ire of a rebel group fighting for independence. Nolan, who took home two Academy Awards for Oppenheimer in 2024, has chosen to film parts of The Odyssey in the desert landscape near Dakhla, an Atlantic city in Western Sahara. The area was recognized by US President Donald Trump as coming under Moroccan rule in 2020, opening up a wave of investment, development and tourism.

Morocco to spend billions on airports ahead of World Cup
Morocco to spend billions on airports ahead of World Cup

Yahoo

time6 days ago

  • Yahoo

Morocco to spend billions on airports ahead of World Cup

Morocco is set to invest 38 billion dirhams ($4.2 billion) over the next five years to overhaul its main airports, preparing for the World Cup it will co-host with Portugal and Spain. The Moroccan government announced on Thursday that an agreement has been signed with the national airports authority, ONDA, to facilitate this extensive project. Under the deal, 25 billion dirhams will be allocated for airport expansion, with 13 billion dirhams designated for maintenance and land acquisition. The government plans to expand its airport capacity to 80 million passengers by 2030 from 38 million currently. In May, Morocco issued two expressions of interest to identify bidders for its plan to build a new terminal that will increase capacity at its largest airport in Casablanca by 20 million passengers. British tourists are increasingly choosing north Africa as a holiday destination, with travel firms reporting a shift away from traditional European hotspots. The rise in popularity is due to the availability of high-quality hotels in countries such as Egypt, Morocco, and Tunisia, which are significantly cheaper than similar options in Spain, France, and Italy, experts say. Aviation analysts Cirium have reported a significant increase in flights from UK airports to north Africa, with 19,847 flights projected for this year. Tui has increased its flights from the UK to north Africa this summer to meet growing demand, with new routes from Stansted to Enfidha in Tunisia and from Newcastle to Agadir, Morocco. Online accommodation marketplace said it recorded a 68 per cent increase in the number of searches for summer breaks in Tunisia during the first five months of this year, compared with the same period in 2024. Egypt and Morocco saw rises of 64 per cent and 39 per cent respectively.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store