Euro 2025: Wales fans angry they can't personalise women's shirt

BBC News

12-06-2025

Football fans have voiced their anger at being unable to have their names and numbers on the new Wales women away shirt.Haley Evans, from Cardiff, said it "screams of the bias that often crops up in the women's game" that fans could not personalise the mint green Adidas shirt, which was released specifically for Euro 2025 in Switzerland.The Football Association of Wales (FAW) unveiled the shirt after the team qualified for the first major tournament in their history. JD Sports said it was waiting for a delivery of the new print colour and would be able to offer the service to customers soon, adding that it offered personalisation on the women's home shirt.
Fans can personalise the home shirt - which is shared by the men's team - but, while the men's away kit can have any name and number on it, this option is not available on the women's version, which is priced at £75. A member of the Wales squad, who wished to remain anonymous, told Telegraph Sport: "It's extremely disappointing that, as we prepare for the Euros, as we make history, we still can't get access to names on the back of our shirts."
Ms Evans, 44, said: "I understand it's only to do with away shirts, but it's our first ever major tournament and it shouldn't be an issue and should be doable."I was at the first game in 2019 where the women played against Italy in their shirts [with their names on their back] for the first time. The players had been fighting for that for a long time."To come from there to now here, where we have qualified for the Euros and fans can't get their names on their shirt. It's a bit of a joke. We wouldn't be going through this for a men's shirt."
Ian Johnson from Barry, Vale of Glamorgan, said the oversight was "the sort of sloppy mistake that major companies shouldn't still be making".The 46-year-old added: "Walking down any high street, you can see footballers' names on the back of the shirts being worn, so why would they not be set up in advance to do this for the Wales national team?"Hopefully Wales qualifying and playing at the Euros will inspire a new generation of footballers to follow players like Jess Fishlock and Angharad James - and their fans can wear their shirts proudly."
Emma Walters, from Swansea, said it was "sexist", as it would not happen with the men's team. "I tell my daughter she is no different, so why can't we have the same opportunities? What is the reason? What is the reason behind it?"She added that her daughter Freya, who is a goalkeeper for her local team, was also unable to buy a goalie kit for either the men's or women's team, which she felt was "unfair".
Phillip Buffery, from Caldicot, Monmouthshire, said it was "a kick in the teeth" that fans could not get the shirt personalised. He added that his nine-year-old daughter Amelia was also "devastated" that she could not get a goalkeeper kit. "She idolises Laura O'Sullivan and says she wants to be the next goalkeeper for Wales, and captain. To not be able to get the kit for her is really heartbreaking."
The FAW said it was "in regular dialogue with Adidas and JD to find a resolution" ahead of the Euros, which kick off on 2 July.Rhian Wilkinson's side start their campaign on 5 July against the Netherlands before facing France four days later and England on 13 July.Kit maker Adidas added: "We are always exploring ways to expand our options and better meet the needs of fans who want to show support for their teams."
It is not the first time a national women's team have been dragged into a kit row around a major tournament.Mary Earps, the former England goalkeeper criticised Nike for not making replica versions of her goalkeeper shirt.Nike later said "limited quantities" would go on sale, which promptly sold out in a matter of minutes.