Loewe opens ninth store in Italy with Cernobbio debut
The new boutique is located at 30 Via Regina, right in the city centre. Inside, Loewe incorporates contemporary design elements, including green-toned tiles paired with wallpaper, creating an interplay of light and colour. The brand used materials such as brass, walnut wood, and concrete to evoke a sense of heritage that aligns with both the local setting and Loewe's creative identity.
The store offers a wide assortment of Loewe's collections, including womenswear, handbags, footwear, small leather goods, sunglasses and accessories.
Reflecting the brand's Casa Loewe concept—centered on the intersection of fashion and art—the boutique features notable design pieces. These include Soji paper lamps by Japanese-American artist Isamu Noguchi, handcrafted ceramic vases by British designer John Ward and Utrecht armchairs designed by Dutch architect Thomas Gerrit Rietveld.
With this latest opening, Loewe strengthens its retail presence in the Italian market, now operating nine locations nationwide. These include standalone boutiques in Rome and Milan, as well as shop-in-shops in the Italian luxury department store chain La Rinascente.
Founded in 1846 in Madrid as a leather goods workshop, the LVMH -owned luxury brand is known worldwide for its craftsmanship and original creations. In March, Jack McCollough and Lazaro Hernandez of Proenza Schouler assumed the roles of creative directors at Loewe. They succeeded Northern Irish designer Jonathan Anderson, who stepped down just days earlier to lead menswear design at Dior Men, another house under French luxury magnate Bernard Arnault 's LVMH empire.
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