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Demolition of 2 Penn Street buildings nears completion

Demolition of 2 Penn Street buildings nears completion

Yahoo23-05-2025
The demolition of two Reading-owned buildings on Penn Street was winding down Friday.
Emergency demolition of the structurally compromised buildings at 431 and 433 Penn St. began May 15.
Based on structural assessments, the city said, it was determined both buildings posed an imminent risk to public safety, leaving demolition as the only responsible option.
Only the façade of the 1912 Beaux Arts-style structure at 431 Penn was considered historic. Originally part of the former Reading News building at 22-24 N. Fifth St., it was transplanted piece by piece to its current location in 1981 as part of the former American Bank $6 million Keystone Project.
No parts of 433 Penn could be salvaged because of severe deterioration, officials said.
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I visited T.J. Maxx's outdoorsy sibling Sierra, one of the fastest-growing brands in the retailer's family
I visited T.J. Maxx's outdoorsy sibling Sierra, one of the fastest-growing brands in the retailer's family

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I visited T.J. Maxx's outdoorsy sibling Sierra, one of the fastest-growing brands in the retailer's family

Sierra is TJX's outdoor lifestyle brand, selling apparel, gear, home goods, and pet products. It's still relatively small, but TJX said the chain could grow to 325 locations. Business Insider visited a store for a closer look at T.J. Maxx's younger, sportier sibling. Shopping for outdoor lifestyle stuff is normally a quick way to burn a lot of cash. Whether at Dick's Sporting Goods or REI, well-made apparel and gear usually come at a premium price — even with the occasional coupon or sale. My consumer experience with activewear (and inactivewear), shoes, and other accessories led me to believe the relationship between quality and price was somewhat fixed. That was before I discovered Sierra. I gave my local store in Madison, Wisconsin, a look for the first time a few years ago. I've done plenty of shopping at Sierra's more widely known siblings, T.J. Maxx, Marshalls, and HomeGoods, and I never really felt the spark that keeps die-hard Maxxinistas coming back. Yes, the discounts at those stores seem large, but I'm not always able to tell if the price is actually a good value — especially if I don't recognize the brand. Scanning the racks at Sierra was a different story, however. These were brands that I knew and trusted, like Smartwool, Carhartt, and more. Each time I came back, I wondered why the Sierra brand wasn't more widely known relative to TJX's other brands and even other outdoor retailers. It turns out, the reason is pretty simple. The brand was, and still is, fairly small and a more recent addition to the TJX portfolio. Originally called Sierra Trading Post, the company started as a catalog company in 1986 in Reno, Nevada. It later moved to Wyoming and launched its e-commerce business in 1999. TJX acquired it for $200 million in 2012. The first TJX-owned stores were located in Denver, followed by its first East Coast location in Burlington, Vermont. In 2018, with a fleet of a few dozen stores, TJX relocated the company's headquarters to its main offices in Framingham, Massachusetts, and dropped the "Trading Post" from the name. The brand has since been on a growth spurt, on track to have 137 US locations by the end of this year. In the longer term, TJX said it expects the brand to have 325 locations, more than triple the number of stores it had a year ago. That gives Sierra the fastest growth rate of any brand in the TJX portfolio, though in fairness, T.J. Maxx and Marshalls have more than 2,500 US locations combined, so their growth is slower. Sierra's tiny stature means it barely receives individual mention in TJX earnings calls beyond annual announcements of planned store openings, per equity research platform AlphaSense. Out of the spotlight, Sierra has nevertheless been busy. Foot traffic data from found that customer visits doubled between 2019 and 2022, driven in part by a pandemic-era rush to spend more time outside. While some of that increase is a result of simply having more stores, visits per store were also up, said. In one of Sierra's rare mentions, TJX CEO Ernie Herrman characterized the store's assortment as "moderate to very high end " in 2022. My experience certainly supports his assessment. Some recent treasure-hunt finds include the pair of Fjällräven pants I got, the pair of Lodge cast iron enamel dutch ovens in my kitchen, and an ever-expanding collection of insulated drinkware from Yeti, Stanley, and Hydro Flask. High-quality items from known brands have also given me the confidence to try unfamiliar offerings from the store's assortment, and I am rarely disappointed. Hydrapeak's mugs may not have the current cultural cachet of Stanley's cups, but they do a solid job for a fraction of the price. Sierra's selection can be somewhat limited compared to a traditional retailer's, but I almost always find something worthwhile. I now make a point of checking Sierra before or after trips to REI and Dick's. Neither of those competitors is sleeping on Sierra, though. In addition to its Public Lands stores, Dick's has recently experimented with clearance stores like the Warehouse Sale and Going Going Gone. And the online REI Outlet offers deep discounts on many of the items the co-op carries in its stores. Still, Sierra has been in the game for a long time online, and its physical presence is expanding at a rate that could see it match REI's store count in just a few years. Another difference is that, unlike other national or regional outdoor lifestyle chains, Sierra's parent company is a powerhouse of off-price retailing. TJX's fingerprints are all over Sierra's stores, and the combination of its tried-and-tested playbook with this retail category makes the small but mighty brand an exciting one to follow.

It's illegal in most states for private equity to buy a law firm. Lawyers have figured out a workaround.
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Private equity companies might be warier of investing in Big Law firms, which typically service corporations and have fewer but bigger clients, he said. Lawyers could always jump ship and take clients with them, but consumer law firms tend to do steadier business, he said. "Personal injury is brand-marketed — it's the billboards, it's the TV, it's the digital marketing," Lenfestey told Business Insider. "It's not attorney relationship-based." Because law firms aren't required to disclose their use of service organizations, it's difficult to know how widespread the practice is. Both Pera and Lenfestey declined to list the firms they've worked with using the structure, citing confidentiality obligations to their clients, but said it's becoming more common. Pera said he knows of one firm that used the structure as far back as 2006. In more recent years, more law firms and investors have become interested in using MSOs, Pera and Lenfestey said. 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While a private equity firm might want to stick with a law firm for a few years before selling its stake, Catalex Network says it aims to form long-term partnerships with law firms by helping them establish MSOs, buying substantial stakes in them, combining their back-offices, and giving the firms the resources to compete with Big Law. Catalex Network offers bread-and-butter services like IT, payroll, compliance management, and accounting. But also services that are more specific to the legal industry, like recruiting and sophisticated enterprise software that would be cost-prohibitive for smaller firms. "I've seen kind of what big law resources are and I've seen what small law resources are," said Jeffrey Goldenhersh, a Catalex Network founding partner, who previously worked at the Big Law firm Skadden Arps before moving to a boutique firm. For Catalex Network, the MSO structure offers a way for the company to grow with law firms. 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Read the exclusive pitch deck AI infrastructure startup Cerebrium used to nab $8.5 million from Gradient Ventures
Read the exclusive pitch deck AI infrastructure startup Cerebrium used to nab $8.5 million from Gradient Ventures

Business Insider

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Read the exclusive pitch deck AI infrastructure startup Cerebrium used to nab $8.5 million from Gradient Ventures

AI infrastructure platform Cerebrium has raised an $8.5 million seed round led by Gradient Ventures, with participation from Y Combinator and Authentic Ventures. Cerebrium, cofounded in Cape Town by CEO Michael Louis and CTO Jonathan Irwin and headquartered in New York, is a platform used by its customers' engineering teams to build and scale multimodal AI applications — which can process different types of data, including text, images, and audio. Cerebrium works across three main categories, Louis said: Voice AI, real-time digital avatars, and healthcare. Cerebrium provides the infrastructure building blocks behind the scenes — such as model inference and training, and data processing — allowing engineers to focus on their core product and workflows, Louis told BI. It also helps customers to deploy their applications in different regions. "We believe specialized infrastructure, which scales elastically, will be essential as real-time AI becomes core to customer experiences," Gradient partner Eylul Kayin said in a statement. Louis formerly founded the e-commerce startup OneCart, which was acquired by Walmart-owned Massmart in 2021. The idea for Cerebrium came as the team struggled to build machine learning at the on-demand grocery delivery company, Louis said. Cerebrium offers serverless CPU and GPU infrastructure that spins up and down quickly, making it ideal for volatile workloads and cost-effective for clients, Louis said. "What that means is you only get charged for that exact time that it was basically running for," he said. The company currently counts only four engineers and is generating millions in annual recurring revenue. It counts among its clients AI-generated video purveyor Tavus and voice AI companies Deepgram and Vapi. The company will use funds to hire more engineers to meet enterprise demand and introduce new features, Louis said. Here's a look at the pitch deck Cerebrium used to raise $8.5 million in seed funding. Some slides and details have been redacted in order to share the deck publicly. Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium Cerebrium

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