Costco quietly unveils a major perk that has shoppers racing to upgrade memberships
The new hours enable Costco executive members to squeeze in some morning shopping before the company's U.S. warehouses let in people with Gold Star or business memberships.
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Under the newly implemented 'Executive Member Shopping Hours,' those that belong to the $130-per-year membership get exclusive access to Costco and its array of goods from 9 to 10 a.m. on weekdays and Sundays and from 9 to 9:30 a.m. on Saturdays, per the warehouse retailer's website.
The warehouses will open their doors to other members at their usual start times, 10 a.m. on weekdays and Sundays, and 9:30 a.m. on Saturdays.
The company first revealed plans to introduce extra shopping time for executive members earlier in the month via social media. It also emailed executive members about the new benefit.
4 Costco officially rolled out new shopping hours for its U.S. executive members on Monday.
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Costco's food courts, optical centers, pharmacies, and other 'ancillary departments will participate' in the 'executive member shopping hours,' though its pharmacies will remain closed on Sundays, according to a Facebook post.
The company had 37.6 million paid executive memberships at the end of the third quarter.
The 'executive member shopping hours' aren't the only hours-related operational move the popular warehouse retailer has undertaken in recent months.
4 Under the newly implemented 'Executive Member Shopping Hours,' those that belong to the $130-per-year membership get exclusive access to Costco and its array of goods, according to the website.
dennizn – stock.adobe.com
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Costco lengthened the hours that customers can use its North American gas stations to fill up their vehicles earlier this year.
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'The combination of expanded gas station hours, new gas station openings, and lower prices at the pump have led us to having two of our all-time highest gallon weeks in the U.S. during the last month,' CEO Ron Vachris said in May.
He also said the company continues to pursue various ways to 'improve the member experience' at the retailer's website, telling analysts and investors to 'be on the lookout for several new technology pilots we are focusing on to help our members check out through our front end at a faster pace.'
4 The warehouses will open their doors to other members at their usual start times, 10 a.m. on weekdays and Sundays, and 9:30 a.m. on Saturdays.
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4 The company only allows members and people with Costco Shop Cards to shop at its often-bustling warehouses.
UCG/Universal Images Group via Getty Images
Costco recently 'engaged in some 'Scan & Go done by Costco' kind of tests' at some warehouses, according to Vachris.
The company only allows members and people with Costco Shop Cards to shop at its often-bustling warehouses.
Over the first three quarters of the year, Costco has generated nearly $3.6 billion in revenue from membership fees. They brought the company a total of $4.8 billion in revenue last year.
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