Newme launches 60 minute delivery service Newme Zip
The initiative aims to cater to Gen Z consumers who prioritise both speed and style, Newme announced in a press release. With over 1,500 styles available for near-instant delivery in Bengaluru, the rollout is supported by a network of dark stores positioned across the city. These fulfilment hubs are designed to enable the brand to process orders quickly, even during peak traffic hours.
'Gen Z is clear in what they want- style that's current, access that's instant, and experiences that feel personal,' said Newme's co-founder and CEO Sumit Jasoria in a press release. 'The overwhelming response to our pilot confirmed that. Fast fashion can't afford to be slow. With Newme Zip and a promise of under-60-minute delivery in Bengaluru, we're building on what worked, pushing boundaries, and setting new benchmarks in fashion-tech innovation.'
Launched in 2022, Newme has expanded through 14 experience-focused stores across India and a strong digital presence. The Newme Zip service is part of the brand's omni-channel strategy to align with the pace and expectations of its Gen Z audience. Newme plans to extend Zip to Mumbai and Hyderabad in the coming months, positioning itself as a leader in on-demand fashion access in India.
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