Walkers launches new Quavers flavour for the first time in THREE years and shoppers are buzzing

The Sun

04-07-2025

WALKERS has launched a new Quavers flavour inspired by a popular cheese.
From this week foodies will be able to pick up the tasty snack from Shildon Stores nationwide.
The snack giant is introducing Red Leicester to its classic Quavers range.
The crisps will join fan favourites such as Cheese, Prawn Cocktail, BBQ Sauce.
Fans have taken to social media to share their excitement at the new flavour.
In a post on Facebook one user said: 'What a time to be alive'.
Another agreed and said: 'I so need to try these xxxx.'
While a third added: 'Bet these will be nice.'
Walkers say the new snack is made using 100% Great British potatoes and features a cheesy flavour.
Shoppers can grab a bag of the crisps in Shillingdon Stores now.
A single-serve bag will cost £1.35.
The tasty snack will also be available as a grab bag and multipack.
It will come as welcome news to fans still mourning the loss of Quavers Salt and Vinegar, which were axed in 2023.
The retro flavour first joined Walkers' lineup in 1993 and returned to shelves in 2021, along with prawn cocktail Quavers following demands from crisp lovers.
Other Walkers launches
The new Red Leicester crisps are not the only Walkers launch to land in the past year.
In March Walkers brought back two crisp flavours inspired by popular sauces.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
Fans were delighted when Tomato Ketchup crisps were spotted on shelves after going missing for the last two years.
They were also accompanied by multipacks of the Worcester Sauce flavoured crisps - which were originally brought back exclusively to a single store in Worcester.
But after a surge in demand, the company admitted it had made a mistake and relaunched the snack nationwide.
Last August it also launched a new Smokin' BBQ Sauce flavour.
Shoppers can get their hands on the crisps at Tesco.
A six bag of the crisps costs £2.15.
Walkers also launched three other limited-edition crisp flavours in the same month.
These included the Sausage Sarnie flavour, which is combined with Heinz Tomato Ketchup.
Another new flavour to join the lineup was Cheese Toastie, which was made with the classic Heinz Beanz flavour.
The third flavour is a twist on the classic Roast Chicken but combined with Heinz Mayonnaise.
But shoppers had to be quick as the range was only available until October.
A 45g grab bag cost £1 while a multipack of five 25g cost £1.65.
Meanwhile, 70g bags were also sold at convenience stores for £1.25.
Meanwhile, in April Walkers launched a bold new twist on a British classic, which left fans divided.
Wotsits Mac 'N' Cheese bowls are available in three flavours including Really Cheesy, Sweet & Spicy and Flamin' Hot.
The bowls cost £4 and were available at Tesco.