Dhoni makes a BIG move after IPL 2025 season, he has decided to…
Former India captain MS Dhoni had a season to forget in IPL 2025 with the Chennai Super Kings (CSK). The 43-year-old was retained as an 'uncapped' player for just Rs 4 crore ahead of the IPL 2025 mega auction.
However, after an injury to regular skipper Ruturaj Gaikwad, Dhoni was forced to take over the reins of the faltering CSK team in the middle of the season. However, Dhoni's 'Midas Touch' as captain deserted him in IPL 2025 as CSK finished in last place in 10th position with just 4 wins to their name. MS Dhoni is known as 'Captain Cool'
The Jharkhand wicketkeeper is also known as 'Captain Cool' for his ice-cool nature under pressure. Weeks after the IPL 2025 season got over, Dhoni has made a major move to get a 'trademark' for the 'Captain Cool' property under his name.
According to multiple media reports, Dhoni has submitted an application online on June 5 via the Trade Marks Registry portal, with the intention to officially claim ownership of the title that fans and the cricketing fraternity have used for years to define him.
'Delighted to share a recent development from the field of trademark law that underscores the evolving role of personality rights and acquired distinctiveness in overcoming relative grounds for refusal,' said Dhoni's lawyer Mansi Aggarwal.
MS Dhoni has applied for Word Mark – Captain Cool 🔥
Trademark Class 41 covers services related to education, training, entertainment, sporting & cultural activities.
It's applied only for Sports Training, Sports Training facilities and sports coaching services. pic.twitter.com/s55CwkbycL
— WhistlePodu Army ® – CSK Fan Club (@CSKFansOfficial) June 30, 2025
Over the years, Dhoni has been become synonymous with the nickname 'Captain Cool'. It sums up his calmness under pressure, from guiding India to the 2007 T20 World Cup title to lifting the 2011 ODI World Cup and clinching the ICC Champions Trophy in 2013. The move to trademark it signals a strategic brand play, likely aimed at leveraging it across categories such as apparel, digital content, and merchandise. Cristiano Ronaldo, Michael Jordan as have their trademarks
These kind of business decisions are common among global sports icons. While NBA and basketball legend Michael Jordan capitalised on the 'Jumpman' Air logo on Nike apparel, football superstar Cristiano Ronaldo turned 'CR7' into a business empire
Dhoni continues to be a formidable commercial force even post-retirement. He has a brand valuation pegged at Rs 799 crore in 2024 and over 35 major endorsements under his belt.
The former India skipper has the record of leading in the most matches in the IPL. Dhoni has captained in 235 matches in the IPL with 136 wins and 97 losses. Rohit Sharma is way behind him in second place on the list with 158 matches as captain and Virat Kohli is in third place with 143 matches in charge in IPL.
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