UPF Brings Together Experts to Rethink Management and Finance
The two-day event will take place on April 23 and 24 at the university's Professor Rachid Yazami Conference Center.
Jointly organized with the Faculty of Legal, Economic, and Social Sciences of Sidi Mohamed Ben Abdellah University, the conference will explore how organizations, economies, and institutions respond to a rapidly shifting world shaped by digital acceleration and environmental pressure.
MIF25 seeks more than scholarly analysis. It opens a space for critical dialogue, fresh ideas, and concrete experience around what it means to lead, innovate, and manage responsibly today.
Rethinking innovation and responsibility
The conference builds on an interdisciplinary approach, with seven core themes. Each reflects a challenge, technological, economic, or ecological, that demands serious attention from leaders and researchers alike.
One axis looks at how sustainable innovation reshapes entrepreneurship in a digital context. Startups no longer compete only on creativity, but on their capacity to adopt responsible models in increasingly data-driven environments.
Another theme focuses on management styles and leadership. Agile methods now emerge as essential tools, not buzzwords, for steering institutions through change. Speakers will share lessons from real-life transitions, what worked, what failed, and what remains uncertain.
Supply chains also enter the spotlight. As the industry moves toward automation and AI-powered logistics, the question of sustainability grows more urgent. Sessions will explore how smart technologies can help reduce carbon emissions and support circular economy strategies.
Finance, cities, and the digital consumer
MIF25 places finance at the center of broader societal shifts. Panels will examine how green bonds, ethical investments, and decentralized tools like blockchain can contribute to more equitable systems. There will also be debate around ESG integration and the risks of digital disruption in finance.
Urban development features prominently as well. With smart cities moving from concept to reality, speakers will discuss how public-private partnerships shape sustainable infrastructures and how policies can encourage more inclusive, eco-conscious urban growth.
Digital marketing rounds out the list of topics. In an age where every click leaves a trace, experts will reflect on the power and the limits of branding, influence, and consumer engagement through online platforms.
MIF25 seeks to do more than observe, UPF promised in its statement. It invites participants to shape new ways of thinking about innovation, finance, and governance.
Whether the focus is on a startup, a city, or an academic institution, it stressed, the common thread remains how to build models that respond to today's challenges without compromising tomorrow. Tags: Morocco educationMorocco UPFUPFUPF Fez
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