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Time of India
3 hours ago
- Time of India
Starlink in India: Launch, Price and How It Will Work
Elon Musk's Starlink has reportedly received government approvals in India, and its launch could be just around the corner! In this video, we break down all the new information about Starlink's service in India. We'll explain the basics of how satellite internet works and reveal the potential pricing, including a Rs 3,000 monthly subscription and a high one-time fee for the terminal.
Indian Express
4 hours ago
- Indian Express
Anthropic blocks OpenAI's API access to Claude ahead of GPT-5 launch: Report
In a clear sign of intensifying rivalry in the AI race, Anthropic has accused OpenAI of violating its terms of service and partially blocked the ChatGPT-maker from accessing its Claude series of AI models via API (application programming interface). OpenAI has been granted special developer access (APIs) to Claude models for industry-standard practices like benchmarking and conducting safety evaluations by comparing AI-generated outputs against those of its own models. However, according to a report by Wired, Anthropic has now accused members of OpenAI's technical staff of using that access to interact with Claude Code – the company's AI-powered coding assistant – in ways that violated its terms of service. The timing is notable as it comes ahead of the widely anticipated launch of GPT-5, OpenAI's next major AI model which is purportedly better at generating code. Anthropic's AI models, on the other hand, are popular among developers due to its coding abilities. Anthropic's commercial terms of service prohibits customers from using the service to 'build a competing product or service, including to train competing AI models' or 'reverse engineer or duplicate' the services. 'Claude Code has become the go-to choice for coders everywhere, and so it was no surprise to learn OpenAI's own technical staff were also using our coding tools ahead of the launch of GPT-5. Unfortunately, this is a direct violation of our terms of service,' Anthropic spokesperson Christopher Nulty was quoted as saying by Wired. Anthropic will 'continue to ensure OpenAI has API access for the purposes of benchmarking and safety evaluations as is standard practice across the industry,' he added. Responding to Anthropic's claims, OpenAI's chief communications officer Hannah Wong reportedly said, 'It's industry standard to evaluate other AI systems to benchmark progress and improve safety. While we respect Anthropic's decision to cut off our API access, it's disappointing considering our API remains available to them.' This is not the first time that Anthropic has taken such measures. Last month, the Google and Amazon-backed company restricted Windsurf from directly accessing its models following reports that OpenAI was set to acquire the AI coding startup. However, that deal fell through after Google reportedly poached Windsurf's CEO, co-founder, and tech for $2.4 billion. Ahead of cutting off OpenAI's access to the Claude API, Anthropic announced new weekly rate limits for Claude Code as some users were running the AI coding tool 'continuously in the background 24/7.' Earlier this year, OpenAI accused Chinese rival DeepSeek of breaching its terms of service. The Sam Altman-led company said it suspected DeepSeek of training its AI model by repeatedly querying its proprietary model, a technique commonly referred to as distillation.
Economic Times
10 hours ago
- Economic Times
Brands press enter; GEO to show up more in AI searches
Agencies Brands are having to rethink traditional search engine optimisation (SEO) strategies to ensure visibility. Enter GEO. As users turn to AI chatbots for queries and traditional search engines like Google become increasingly AI-powered, startups such as Asva AI and Siftly are offering generative engine optimisation (GEO) and large language model (LLM) optimisation services to companies. GEO tweaks content to improve visibility on AI-powered search engines and generative AI models. Unlike conventional search engines, which rely on keywords, LLMs respond to prompts and generate curated answers. This is prompting brands to rethink their search engine optimisation (SEO) strategies to ensure visibility in AI responses. For instance, intimacy wellness brand MyMuse said it's seeing a 10% increase in its monthly searches on ChatGPT since it started focusing on GEO. Softly, a Y Combinator-backed startup founded in 2021, offers GEO services to business-to-business, business-to-customer and direct-to-customer companies. 'Every LLM relies on some form of search engine under the hood,' said Chalam PVS, cofounder and CEO of Siftly. 'When a user enters a prompt, the model often queries multiple search engines in real time, scans the results, interprets the content, and then summarises it, all within a few seconds.'He added that Siftly has analysed thousands of prompts and found that ChatGPT's results overlap only 61% with Google and 68% with Bing. 'To consistently show up on LLMs like ChatGPT, Perplexity and Gemini, you need platform-specific strategies — traditional SEO alone doesn't cut it,' he said. On platforms such as ChatGPT, Google Gemini, Claude and Perplexity, brands gain visibility in two ways: through the actual answer generated and through the sources cited in those Asva AI is another startup helping companies improve their presence on these models.'We help brands get discovered, understand their LLM traffic, and recommend strategies on how they can improve it,' said Viren Inaniyan, cofounder of Asva are increasingly turning to LLMs because they want curated, direct responses instead of long lists of links. 'For instance, if users search for travel planning on ChatGPT, it will suggest flights, hotels and restaurants. All brands in these categories now want to be cited in the model's answer,' he brands are not charged for visibility on LLM platforms, but Inaniyan expects monetisation to start soon. Brands on board Data suggests that LLM-based searches are likely to outpace plain vanilla Google searches by 2028. Google's AI Overview feature now has over 2 billion monthly users, the company said in its June quarter earnings call. This growing adoption of generative AI is prompting companies to prepare for an AI-led discovery environment.'Many people still use Google search in India, but with the AI Overview feature giving a summary of the search query, most users don't scroll below,' said Aquibur Rahman, founder and CEO of Mailmodo, an email marketing platform. 'We are seeing an increase in search impressions but the click rate is decreasing.' In the last six months, Mailmodo has seen a 15% decline in clicks from Google search. To tackle this, Rahman has started optimising his website for LLMs. Similarly, wellness brand Kerala Ayurveda is now working to show up in AI-powered search results. 'We have started working on GEO over the past couple of months and in the last two months, our traffic from ChatGPT has increased by 2.5x,' said chief product and tech officer Utkarsh experts are of the view that LLMs are particularly well suited for specific user queries and private information-seeking behaviour.'There are a lot of questions around intimacy products — how to use them, how to carry them, etc. Now because users come to AI chatbots with a lot of queries like this. We think there is scope for brands like ours to pop up,' said Sahil Gupta, CEO of the momentum behind GEO, challenges remain.'It's important to understand that ChatGPT, Perplexity and similar platforms don't provide any data around click-through rates like Google search does,' said Inaniyan of Asva means companies are often operating on guesswork, unlike in the traditional SEO era, when keyword rankings and traffic analytics helped guide added that users currently rely on AI chatbots mainly for information, rather than as gateways to external websites.'Redirection isn't happening on these platforms because users receive the answers they need and then go elsewhere to make purchases,' he for brands navigating a shift in user behaviour from link-driven exploration to prompt-driven discovery, learning to optimise for LLMs is fast becoming essential. While the GEO playbook is still being written, startups and early adopters believe it could define the next wave of online visibility. 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