PPZ-MAIWP, Gloria Jean's Coffees Collaborate To Promote Contemporary Lifestyle And Encourage Zakat Payment
Carrying the tagline 'Coffee makes your day better, but zakat makes your life better,' the campaign aims to promote a contemporary lifestyle while encouraging Muslims to consistently fulfil their zakat obligations through the Monthly Zakat Deduction Scheme (Skim PZB).
PPZ-MAIWP chairman Datuk Sri Amrin Awaluddin said the collaboration with Gloria Jean's Coffees was not only due to the brand's prominence, but also because of the values it represented, such as comfort, community and quality lifestyle – all of which aligned with PPZ-MAIWP's inclusive approach to zakat outreach.
'What is even more meaningful is that Gloria Jean's Coffees is also a zakat contributor to PPZ-MAIWP under Perbadanan Nasional Berhad (Pernas). This collaboration is not merely symbolic but also significant in terms of institutional responsibility,' he said during the launch of the campaign here today.
Also present were PPZ-MAIWP chief executive officer Datuk Haji Abdul Hakim Amir Osman, Pernas Franchise Services chief officer Azizam Ramli and Gloria Jean's Coffees chief executive officer Zafrul Azman Mohamed Azraai.
Meanwhile, Azizam, representing Pernas CEO Datuk Nor Azam M. Taib, said the collaboration reflected the company's ongoing commitment to promoting awareness of zakat in a practical and holistic manner.
'As the agency spearheading the national franchise industry, we believe that business blessings come when wealth is shared and channelled back to society.
'Gloria Jean's Coffees, as a wholly owned brand under Pernas, embodies Muslim-friendly values and halal quality, making it an ideal strategic partner to deliver the campaign message of connecting modern lifestyle with spiritual practices like consistent zakat payments,' he said.
In a statement, PPZ-MAIWP said it aimed to collect RM140 million through the Jom Potong 2025 campaign with Gloria Jean's Coffees, compared to RM130.35 million recorded last year.
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