
Exact times to shop in Aldi, Lidl, Asda and Tesco for huge discounts on food
Supermarkets are a treasure trove of deals if you know when to shop, as stores often reduce prices significantly to clear their shelves. Retailers use yellow or sometimes red labels to show they want to get rid of stock fast- usually because these products are nearing their sell-by date.
However, each supermarket has its own schedule for releasing these bargains, allowing the most astute shoppers to snag the best deals. Consumer champions at Which? reached out to the biggest brands for tips on the cheapest times to shop.
Here's when you should visit shops like Aldi, Lidl, M&S and Sainsbury's to find the most yellow-label bargains, reports Bristol Live. M&S reveals that the timing of reductions varies by store but is likely to be close to closing time.
Aldi
Aldi reduces perishable products such as bread, meat, fruit and vegetables by either 30% or 75% on their last day of shelf life before stores close. It also offers a 30% discount on groceries like cereal, pasta and tinned food if the packaging is deemed imperfect.
Asda
Asda applies yellow stickers to items twice a day – once in the morning and once in the evening.
Lidl
Lidl makes reductions first thing in the morning and then a few hours before closing, although staff can choose to do so throughout the day.
Waitrose
Brits on the hunt for a bargain know that 'yellow sticker' discounts at supermarkets can be a goldmine, but there's no set schedule for when these price cuts occur.
Tesco
According to money-saving sage Naomi Willis of SkintDad, " Tesco reductions start towards the end of the day on fresh meat, fish, fruit, veg and bakery items. Tesco reduction times seem to vary from store to store. After having shopped in a few different stores I found the discounts earlier in the day are usually naff and I've only been able to get a few pennies off."
She advises savvy shoppers, "The later in the evening you can shop, the more chance a 50% off discount, or more. It's best to go after 8 pm or around 30 minutes before smaller stores close."
Sainsbury's
Naomi shares her insights, saying, "You should be able to find some discounts just after lunchtime when they start reducing the food. The best time to go is around 7pm to your local Sainsbury's store as that's when the majority of yellow stickers will get put on food."
Morrisons
For those near Morrisons, Naomi clues them in: "Try from around 5 pm for reductions of around 75% off. If there is any food left from 8pm onwards food could be sold for pennies."
Co-op
Naomi said: "I found you can get discounts for up to 75% off the original price."

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Daily Mirror
2 hours ago
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Scottish Sun
4 hours ago
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Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) MILLIONS of Brits now have access to a supercharged version of Google called AI Mode. A new button is now appearing on UK phones and computers that makes Google more 'powerful' than ever – and insiders told The Sun it could save you time, money and even bag you bargain holidays. Sign up for Scottish Sun newsletter Sign up 13 Google has added a new AI Mode button to its search bar Credit: Sean Keach / The Sun 13 You'll be able to ask far more complicated queries Credit: Google AI Mode is powered by Google's brainy bots and launched in the US earlier in the year. Now the new version of Google has made it to the UK, and will appear for all Brits by the end of the week. It lets you make 'previously impossible' searches, like complicated questions about planning your big summer holiday. 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Scottish Sun
5 hours ago
- Scottish Sun
Aldi set to be first UK supermarket to pay assistants at least £13 an hour
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