
Four Seasons at the Surf Club
Why go here?
Arriving in Miami is always a bit of a shock to the system. There's the humidity, the precipitous proximity to the water (don't they know about rising seas?), the quality of the light, which seems to bore directly into your retinas at the same time that it casts a diffuse and flattering glow. Who could be down in the dumps when such supercharged doses of vitamin D abound and everyone's whizzing along on rollerblades? Something about Miami just makes the body unclench.
So who needs to relax in such a city? And, doesn't one go to Miami to see and be seen, not hide away in a taupe-toned bolthole, dressed in a terry cloth robe? Perhaps. But if you're looking for an elevated way to wind down, a few miles removed from the effervescent extremes of South Beach, you can't do much better than the Four Seasons at the Surf Club, a storied hotel that has been reinvented in recent decades to assume a place among the most delightful and elegant hotels in Miami. Though the structure is imposing, there are just 77 rooms and 25 suites that are part of the hotel, so a friendly and intimate warmth pervades the place as well.
Photo: Courtesy of Four Seasons Hotel at The Surf Club
What's the vibe?
The entrance to the Four Seasons at The Surf Club lies behind an unassuming stretch of Collins Avenue, past strip malls with nail salons and burger joints, and low-profile beachsite hotels painted the chalky pastel shades of a roll of Sweet Tarts. Off the main road—with its flip-flopping pedestrians in tank tops—the Surf Club's lobby is a grand, high-ceilinged affair, with stretches of sand-colored stone, rattan settees, and potted palms so tall their fronds tickle the ceiling. It is a bit like stepping back in time, and with good reason: The building is actually an amalgam of the original structure, built in the 1930s in the Mediterranean revival style, and a more recent renovation that married the original structure with the glass towers that now encase it.
As in all high-end hotels in Miami, but perhaps especially here, you're likely to see several head-to-toe, label-blaring ensembles before you even exit the lobby. On a recent visit, a woman sauntered into the spa locker room in floor-length silk, only to immediately stash her gown in her locker. But for the most part, the spa is a step or two less intense, with a crisp and clean aesthetic, fitting its beachside location: white walls, black and white Moroccan tiled floors, notes of blue in the upholstery. The carrels where you rest pre- and post-treatment resemble the beachside cabanas below, and are smartly situated so that you have no choice but to stare directly at the crashing waves. During my treatments, the standard Enya-lite soundtrack had been replaced by piped-in sounds of the ocean—they know the gifts they're working with.
What's the history?
The Surf Club was dreamed up in the 1930s by tire tycoon Harvey Firestone and constructed by Miami architect Russell Pancoast. It might have been founded at the height of the Depression and in the middle of Prohibition, but that didn't stop its founders from inculcating a sense of indulgence from the very beginning: A mural devoted to Bacchus on one wall faced a copy of the rules prohibiting alcohol. The hotel quickly became a beloved destination, drawing a colorful and varied crowd. Tennessee Williams came, so did the Duke and Duchess of Windsor, and Frank Sinatra and his Brat Pack. The resort was beloved by Noel Coward, and it was where Winston Churchill partly recuperated after World War II; in one photo, the ex-PM is painting pictures of the sea, dressed in a mackintosh, lips clamped around a cigar. (You can take the man out of London…) A cocktail and the poolside restaurant are named after him. Today, that spirit of glamour lives on, reinvented by architect Richard Meier and interior designer Joseph Dirand.
Photo: Courtesy of Four Seasons Hotel at The Surf Club
What should you try?
As I was kindly informed by assistant spa manager Marbella Abascal, relaxation starts from the ground up, and so I started my treatment with a CBD foot soak. I then proceeded to the Surf Club Signature Massage, which took place—slightly strangely—on top of a crystal-embedded red-light mat that looked a bit like something that was going to beam me up to the mothership. But once the mat was covered with a sheet, transcendence of another kind took place as the skilled masseuse prised my shoulder blades from their clamped down position on my upper back to address the stubborn kinks underneath. Before my massage, I had been asked to identify which of three images (water, forest, sky) spoke to me, and that spa-version of a Rorschach test determined which scents and oils would be deployed. I was, indeed, floating when I left the room.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
13 minutes ago
- Yahoo
ROVOS Unveils a New Era of Custom Travel with Interchangeable Designer Luggage
Los Angeles, California--(Newsfile Corp. - August 5, 2025) - ROVOS, a U.S.-based premium travel design brand rooted in a legacy of innovation and aesthetic refinement, today announced the debut of its flagship product: the interchangeable designer carry-on. The launch unveils a new design concept in the premium travel category, enabling discerning travelers to transform the appearance of their luggage through tool-free, artistically interchangeable exterior panels. ROVOS Interchangeable Designer Luggage To view an enhanced version of this graphic, please visit: Conceived to meet the evolving expectations of style-conscious globetrotters, the ROVOS carry-on combines functionality with enduring elegance. It features a minimalist polycarbonate shell enhanced with aluminum bumper reinforcement, a telescoping Infinity Handle with fluid height adjustment, and precision-engineered wheels inspired by performance skateboards. At the heart of the design is the proprietary Canvas Board System-enabling effortless aesthetic transformation in seconds. Each panel is crafted to be water- and scratch-resistant, ensuring both resilience and sophistication in motion. Skateboard Roller, Infinity Handle, Canvas Board, Bumper Protection To view an enhanced version of this graphic, please visit: The debut collection includes nine curated panel designs, ranging from foundational monochromes to limited artist collaborations. New seasonal styles will be unveiled throughout the year. This modular approach allows travelers to update their luggage's appearance at a fraction of the cost of replacing a full case. ROVOS | Artistry that Endures To view an enhanced version of this graphic, please visit: "This moment marks more than a debut-it introduces a new design language for travel itself," said Lisa Dawson, a ROVOS spokesperson. "We envision luggage not as an object of convenience, but as a companion in motion-one that reflects, adapts, and evolves in rhythm with its owner's narrative." ROVOS Fractured Identity - Special Edition To view an enhanced version of this graphic, please visit: ROVOS also confirmed it is finalizing strategic investment agreements with several globally recognized fashion houses. While the identities of these partners remain undisclosed due to confidentiality agreements, the company stated that these alliances will accelerate its global design collaborations, retail expansion, and product innovation roadmap. As part of its long-term creative vision, ROVOS recently introduced the Canvas Collaboration Program-an initiative inviting artists, designers, and cultural voices to contribute to future panel releases. Each design will be available as a limited edition and supported through a revenue-sharing framework. ROVOS Black and white Signature Shells To view an enhanced version of this graphic, please visit: The ROVOS carry-on luggage is currently available in black and white signature shells, with modular panels sold separately via the brand's official website: About ROVOS ROVOS is a U.S.-based premium travel design brand recognized for its commitment to elevated craftsmanship and progressive aesthetics. With design, engineering, and operational teams across the United States and Asia, the company merges global expertise with a deeply considered creative ethos. ROVOS is dedicated to redefining the role of luggage-not simply as a travel utility, but as an evolving medium of personal style and creative on Instagram - @rovostravel Media ContactVincent Amatorovos@ To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data


CNET
15 minutes ago
- CNET
Best Vitamins and Supplements for Women in 2025
Nature Made makes some of the most affordable vitamins available. The Nature Made women's multivitamin includes 23 nutrients essential for women, including 100% of the recommended daily value of iron. Iron is one of the most common deficiencies in women, especially when pregnant or menstruating. With Nature Made, you get over the recommended value of vitamin C, D3 and E, as well as minerals zinc, copper and chromium. So if you are not deficient in those areas, you could get too much of them. Consuming too much vitamin D or E can result in toxicity. Nature Made doesn't have the additional bells and whistles other options on the list do, like probiotics. It's a dependable multivitamin that established a name for itself long ago. You also can get Nature Made multivitamins for women at every stage of their life -- prenatal, postnatal and over 50. You can trust the quality of Nature Made because all products are third-party tested and USP-verified.


Skift
15 minutes ago
- Skift
AI & Airfares, Loyalty Program Trends, Travel Demand Outlook: Ask Skift's Top Questions
Delta says it's not using AI to set fares for individual travelers, but the criticism hasn't gone away. Here are three of the most popular questions our answer engine Ask Skift 2.0 fielded recently. Why Is Using AI for Airfares Controversial? Delta Air Lines said during its most recent earnings call that it plans to use AI to price up to 20% of domestic fares by the end of the year. The backlash was swift. The concern is that Delta could leverage personal information — everything from browsing history and income to a personal crisis — to charge one passenger more than another. Senator Ruben Gallego, a Democrat from Arizona, called Delta's use of AI for airfares "predatory pricing." Former Federal Trade Commissioner Lina Khan said on a podcast that using AI to set airfares could lead airlines to exploit personal circumstances to maximize revenue. One hypot