Introducing Squishpillows—Squishmallow's New Pillow Collection

Forbes

23-06-2025

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Jazwares, the company that created Squishmallows (Gen Alpha's favorite plushie toys), has expanded its catalog to include a line of pillows and pillowcases that possess the same cloud-like comfort that Squishmallow fans know and love, but in a new—equally as cuddly—form. The parent company's move into the sleep space is a natural next step after the brand says a survey revealed that one in four Squishmallow owners use their stuffed toy as a pillow. The new line of cozy Squishpillows are now available exclusively at Target, online and in stores. Squishmallow catalog. They offer signature comfort with better support for sleep. Less ILLUSTRATION: FORBES / PHOTO: RETAILER
Your children, nieces or nephews aren't the only ones on the Squishmallow wave. By the end of last year, reports say Jazwares had sold over 400 million of the beloved plushie toys, with notable customers like Lady Gaga and Kim Kardashian. Whether you're looking to grow your kid's Squishy Squad collection or you're a first-time buyer interested in bedding with teddy bear-like comfort, the new Squishpillow may be worth checking out. Squishpillow Features And Firmness
Currently, the only option available is a firm pillow in a standard or king size. However, Target says sleepers will soon be able to choose from three firmness levels: soft, medium or firm. Side sleepers may want to stick with the firm Squishpillow for added support, while back sleepers may prefer the medium option and stomach sleepers the soft.
Your purchase includes a classic white, velvety-soft pillowcase made from the same material that helped turn Squishmallows into a cult favorite. For a pop of personality, you can separately buy a pillowcase featuring playful colorways with fan-favorite characters like Cam the cat and Junie the yellow banana. Solid color options are also available in gray, navy blue and white. A Pillow That's Squishy But Also Supportive
The pillow's inner fill is made from the brand's signature down-alternative polyester fiber, while crisp and smooth 100% organic cotton with a 250-thread count makes up the outer shell. Each Squishpillow is also GOTS certified (certified organic) and manufactured with recycled plastic.
As cozy as a Squishmallow plushie is to snuggle with in bed, it's important that your pillow promotes spinal alignment throughout the night. By pairing your current character(s) with a pillow that's plush yet supportive for your body type and sleeping position, you can achieve a dreamy, ultra-cozy sleep setup—without the aches and pains. And if the Squishpillow doesn't deliver the comfort you need, you have 90 days to return it for a full refund. For an even better snooze, consider the best sheets and best comforters for hot sleepers to complement your new bedding. Why Trust Forbes Vetted
Our sleep team has tested, researched and reviewed hundreds of products to build a robust library of mattress and sleep content containing expert insights and recommendations. Author of this article McKenzie Dillon is a mattress and sleep editor at Forbes Vetted. She's a certified sleep science coach and has been testing sleep products and researching the topic of sleep since 2019. She's tested over 30 pillows from top-rated brands across the industry.
Senior mattress and sleep editor Bridget Chapman oversees the section and edited this article. She's a fellow certified sleep science coach and has tested hundreds of mattresses and sleep products over the years.
Are Squishmallows Good As Pillows?
A Squishmallow might feel comfortable to cuddle with at night, but it lacks the support and sturdiness to keep your head from falling flat. This contributes to poor sleep posture, which can be a cause for aches and pains come morning.
Can You Get A Squishmallow Pillow?
Squishmallow Pillows are available in Target and at Target.com starting June 22. This marks the first time the brand is venturing into the sleep market.
Can Squishmallow Pillows Be Washed?
Your Squishpillow itself isn't machine washable, but the brand recommends you cover it with its pillowcase that's machine washable on a cold setting. Then, tumble dry on low. Follow me on LinkedIn. Send me a secure tip. Editorial StandardsReprints & Permissions
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