Lidl shoppers spot dog playing a piano in supermarket logo
But, even the keenest of shoppers are only just noticing the hidden animal in the supermarket's logo. Have you seen it?
TikTok user @skintdad has pointed out that 'when you see it, you can't unsee it'.
The Lidl logo seems pretty straightforward with the name of the supermarket's name colourfully displayed inside a circle but shoppers think there's more to it.
In the video shared by @skintdad, the user zooms in on the Lidl logo while explaining: 'The Lidl sign is a dog playing a piano.'
Viewers commented their thoughts on the video with one joking: 'It's just a lidl dog'.
Someone else said: 'I can see it 🤣'.
This person said they understood: 'I can see it the red letter is the dog and The first L is the piano'.
Another viewer offered an alternative for the slanted I in the logo: 'It's a chair, balancing a ball'.
This TikTok user said: 'no wonder why lidl ad plays a piano tune at the end!😂'
Newsquest has contacted Lidl for comment.
In April this year, Lidl revealed plans to invest £500 million as the discount supermarket chain accelerates its expansion across the UK.
The German-owned chain is pushing forward with plans to open more than 40 new stores in the current financial year.
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Bosses at Lidl GB said recent UK Government planning reforms are helping to 'remove barriers to development' and support its growth ambitions.
The retailer, which has more than 980 stores and 14 distribution centres in England, Scotland and Wales, also published a lengthy list of locations for potential new stores.
It said it is considering hundreds of potential locations for new stores with these including high street, retail park and mixed-use town centre sites.
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