Tanzania targets 8 mln tourists by 2030: minister
Chana said that the country received five million visitors in the 2024/2025 season, and to reach its new target, the government will boost service quality and intensify both domestic and international promotion of Tanzania's attractions.
She credited the recent growth in tourism to strategic campaigns such as the Royal Tour documentary and the Amazing Tanzania initiative, which have spotlighted the nation's natural wonders and cultural heritage.
Echoing the focus on conservation tourism, Director General of Tanzania Trade Development Authority Latifa Khamis said the Ngorongoro Conservation Area is a standout destination, where the harmony between wildlife and human communities continues to draw global interest.
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