Aldi national expansion includes first Delafield store, which opens June 19
The company recently completed the remodeling of the former OfficeMax store at 2840 Heritage Drive, just east of state Highway 83 along the south side of the Interstate 94 corridor. It's only the second new store planned for Wisconsin in 2025, but one in more than 800 in the works in the U.S. through 2028 including a record-setting 225 stores expected to open this year alone.
All rely on shoppers looking to save a few dollars, even in upscale suburban places, according to Aldi officials. Shane Williams, Aldi's regional vice president, cited an Aldi Price Leadership Report that claims Aldi shoppers save 36% on their shopping lists, averaging $4,000 annually.
"As shoppers look for better ways to stretch their dollar, Aldi is providing Delafield with easier access to quality groceries at affordable prices," Williams said in a news release announcing the June 19 opening date.
Company officials noted that Aldi's exclusive brands make up about 90% of the items in its stores. In addition to processed foods, such as Millville cereals that include Fruit Rounds (akin to Kellogg's Froot Loops), stores also sell organic meats, fresh produce and sustainable seafood. Their cheese and wine selections include a house wine called Winking Owl.
Shoppers will find limited-time offers on seasonal foods, home goods and other items. The company also promotes its "sustainability" in product lines, which it says are important to its core shoppers, and offers gluten-free options.
In addition to standard offers, the Delafield store, which will be open daily from 9 a.m. to 8 p.m., will include a June 19 promotion for the first 100 customers. Each will receive a gift bag containing exclusive product samples, a gift card and promotion materials.
Aldi also has two stores in Waukesha and one store each in Brookfield, Mukwonago, Muskego, Oconomowoc and Pewaukee, along with others in the Milwaukee area.
Contact reporter Jim Riccioli at james.riccioli@jrn.com.
This article originally appeared on Milwaukee Journal Sentinel: Aldi to open Delafield store June 19 as part of national expansion
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