logo
Manchester City extend their partnership with Puma in a record-breaking deal

Manchester City extend their partnership with Puma in a record-breaking deal

Yahoo4 days ago
Manchester City have grown into one of the biggest clubs in world football since 2008. Their sustained success has seen the club become a powerhouse of English and European football both on and off the pitch. To show just how far Manchester City have grown as a club they have today announced an extension of their partnership with German sportswear company Puma. The new deal between Manchester City and Puma is believed to be a record-breaking kit deal for a Premier League club.
Manchester City extend their partnership with Puma until 2035.
In an announcement on mancity.com, Manchester City announced that they have extended its partnership with Puma. As per Manchester City's announcement Manchester City and Puma have set a host of new club global sales records since their partnership began before the 2019/20 season. Pumas' kits have become synonymous with Manchester City's recent success. It was a Puma kit that was etched into Manchester City folklore when Pep Guardiola's side won the treble during the 22/23 season.
Jamie Jackson has reported for the Guardian that Manchester City's new deal with Puma, which runs until at least 2035, is worth £100 million per season. Furthermore, Jackson reports that the new deal is worth over £1 billion. Jackson further reports that the deal is the first £1 billion kit deal in Premier League history. In quotes relayed by Jamie Jackson, Manchester City chief executive Ferran Soriano said: 'We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons. Today's renewal and extension solidifies our relationship and projects it to an even brighter future.'
Advertisement
Manchester City continue to grow as a club.
Today's announcement sees Manchester City continue their growth as a club. Success on the pitch has extended to record-breaking deals off the pitch. Those deals form the backbone of Manchester City's growth and maintain their standing as a club. In an era where revenue is king, today's announcement further solidifies City's revenue stream, which is invaluable in the club's bid to comply with Financial Fair Play regulations in England and Europe.
But more important than that, today's announcement between Manchester City and Puma further illustrates City's status as a club. They have become one of the biggest clubs in world football and today's extension with Puma further confirms their status.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Report – Inter Milan Ready To Raise Offer For Atalanta Talisman To €45M
Report – Inter Milan Ready To Raise Offer For Atalanta Talisman To €45M

Yahoo

time18 minutes ago

  • Yahoo

Report – Inter Milan Ready To Raise Offer For Atalanta Talisman To €45M

Inter Milan are reportedly ready to raise their offer to sign Atalanta and Nigeria forward Ademola Lookman to €45 million. This according to the Corriere dello Sport, via FCInterNews. Inter have already had one offer for Ademola Lookman rejected. Last week, the Nerazzurri put a bid of around €40 million on the table for the Nigerian international. They hoped that this would be enough to quickly seal a deal. However, Atalanta rejected this first offer. Reportedly, La Dea are holding out for somewhere in the region of €50 million. Inter Milan To Increase Ademola Lookman Offer To €45M BERGAMO, ITALY – MAY 12: Ademola Lookman of Atalanta warms up prior to the Serie A match between Atalanta and AS Roma at Gewiss Stadium on May 12, 2025 in Bergamo, Italy. (Photo by) Atalanta's rejection has not deterred Inter, however. This coming week, the Nerazzurri will make an improved offer. According to the Corriere dello Sport, this new offer will arrive by Tuesday or Wednesday at the latest. Inter's intention is to wrap things up as soon as possible. They do not want their pursuit of Lookman to turn into a long transfer soap opera that goes on for much of August. Therefore, Inter will present a new offer worth around €45 million, according to the Corriere dello Sport.

Newcastle boss claims Arsenal have advantage ahead of friendly
Newcastle boss claims Arsenal have advantage ahead of friendly

Yahoo

time18 minutes ago

  • Yahoo

Newcastle boss claims Arsenal have advantage ahead of friendly

Eddie Howe has claimed Arsenal will have the advantage in their pre-season game against Newcastle United on Sunday, with his side looking fatigued. Photo by JUSTIN TALLIS/AFP via Getty Images After kicking off pre-season with a behind-closed-doors win over Watford last weekend and a public friendly victory over AC Milan on Wednesday, Arsenal are set to face their first Premier League opponent in Newcastle United on Sunday. Speaking ahead of that game, Newcastle United boss Eddie Howe has suggested the Gunners have the upper hand. 'There is a bit of fatigue in the training today,' Howe told his press conference. 'I think the players are still adjusting. A definite advantage to Arsenal because they have been here longer. It is a pre-season game and we will be looking to get bits from it.' Photo byLike Arsenal, Newcastle have already played a couple of pre-season fixtures. Howe's side thrashed Carlisle United 4-0 on July 12th, a week before Arsenal even played their first match, and they subsequently lost 4-0 to a Celtic side containing Auston Trusty and Kieran Tierney last weekend. There's really no reason why Newcastle would be less prepared for a match, it's just perhaps a question of whether Arsenal will have adapted better to the Singapore heat. The Carlisle match was at the Newcastle's training ground, and the Celtic game was at Celtic Park. Unlike Arsenal, Howe's side are yet to play a match in Asia this summer. Photo byNewcastle will also be without star striker Alexander Isak for the game, with the centre-forward officially unavailable due to a thigh injury. It's an open secret that the player has also asked to leave the club this summer. Sunday's game is only a friendly, with the two teams playing for pride but primarily to build fitness. If Howe is right to be so pessimistic about his team, it's a shame there won't be three points at stake.

Fabrizio Romano: Everton in ‘advanced talks' to hijack Liverpool's move for €50m forward
Fabrizio Romano: Everton in ‘advanced talks' to hijack Liverpool's move for €50m forward

Yahoo

time18 minutes ago

  • Yahoo

Fabrizio Romano: Everton in ‘advanced talks' to hijack Liverpool's move for €50m forward

Everton Target Malick Fofana in Bid to Boost Attacking Options Advanced Talks Underway for Belgian Talent Everton are pressing forward in their pursuit of Olympique Lyonnais winger Malick Fofana, according to transfer expert Fabrizio Romano. Talks are now at an advanced stage, with direct contact established between the Toffees and the French club over a potential summer move. The 20-year-old Belgian international appears poised to leave Lyon this window, as the club navigates financial pressures following their reinstatement to Ligue 1 by the DNCG. Fofana, who has already attracted interest from Liverpool and Bayern Munich, is one of Lyon's more valuable assets and now sits firmly on Everton's radar. The Merseyside club are looking to bolster their wide options and see the versatile attacker as a key addition ahead of the new Premier League campaign. Relegation Reversal Spurs Lyon Fire Sale Lyon's financial constraints have become a central theme of their summer business. The club's reprieve from relegation came with strict conditions from the DNCG, requiring them to raise funds through player sales. Fofana, whose development at OL has not gone unnoticed across Europe, now finds himself at the centre of a transfer tug-of-war. Personal Terms and Player Preference Still Pending While Everton have established contact with Fofana's representatives, personal terms are yet to be finalised. A fee had reportedly been agreed between Lyon and Nottingham Forest earlier this window, but Fofana declined the move. His willingness to join Everton remains uncertain. The Toffees now face a crucial period in convincing the player of their project, especially with clubs like Liverpool and Bayern also showing interest. Strategic Move or Risky Gamble? At just 20 years of age, Fofana would represent both a long-term investment and a potential game-changer for David Moyes' side. Everton are in urgent need of pace and creativity in wide areas – two qualities the Belgian has shown in flashes during his time in Ligue 1 and on the European stage. Whether they can land their man may depend on how compelling a pitch they present in the coming days. Our View – EPL Index Analysis From an Everton fan's point of view, the move for Malick Fofana feels like a bold but sensible step toward modernising a squad that's cried out for dynamism. The club has lacked real flair on the flanks since Richarlison's departure, and Fofana, with his ability to beat players and break lines, could be the injection of energy needed. However, there are understandable reservations. Fofana is young, largely unproven in top-flight football outside of France, and might need time to adapt to the physicality of the Premier League. Fans will remember past gambles on potential – names like Moise Kean and Jean-Philippe Gbamin – which didn't quite work out. That said, this feels like a different scenario. Fofana turned down Forest, which suggests he's making decisions based on football, not finances. There's also the question of whether David Moyes can fully utilise a player like Fofana, who thrives in a more expansive system. Moyes' teams often lean on structure over flair, but with the club aiming to progress, perhaps this is a sign of stylistic evolution. If Everton can seal the deal and give him the platform to grow, it could be one of the smarter deals of the summer. But if he opts for a club like Bayern or Liverpool, fans will understand – and perhaps rue – another opportunity missed.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store