Can NIKE's International Unit Outrun Global Retail Volatility?
NKE's Competition in the Global Arena
adidas AG ADDYY and lululemon athletica inc. LULU are the key companies competing with NIKE in the global market.adidas is actively pushing to expand its share in the global footwear market through product innovation, strategic collaborations and bold marketing. While recent challenges, especially in Greater China, have impacted performance, the brand remains committed to global diversification. Its regional strategies are rooted in local consumer insights, digital acceleration and tailored offerings, all aimed at reigniting growth and reinforcing its position as a global leader in sportswear.lululemon is gaining strong traction in international markets, including Mainland China and the Rest of the World, as the brand connects well with customers globally. In first-quarter fiscal 2025, LULU's total international revenues increased 19% year over year and 20% in constant currency. Driven by new guest acquisition, low markdown dependence and rising brand awareness, the brand sees significant global potential. lululemon aims to grow international revenues to nearly 50% of total sales and quadruple 2021 levels by the end of 2026.
NKE's Price Performance, Valuation and Estimates
Shares of NIKE have lost 4.8% year to date compared with the industry's decline of 7.8%.
Image Source: Zacks Investment Research
From a valuation standpoint, NKE trades at a forward price-to-earnings ratio of 39.93X compared with the industry's average of 29.12X.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for NKE's fiscal 2025 earnings implies a year-over-year plunge of 22.7% while that for fiscal 2026 indicates growth of 55%. The company's EPS estimate for fiscal 2025 and fiscal 2026 has moved down in the past 30 days.
Image Source: Zacks Investment Research
NIKE stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
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