Osmow's™ x Doritos® Launch "The Walking Shawarma™" - A Bold Summer Collab Français
TORONTO, July 9, 2025 /CNW/ - July 9, 2025 – Osmow's™, North America's fastest-growing shawarma chain restaurant and Doritos ®, the No. 1 flavoured tortilla chips brand in Canada, today announced an unexpected, yet delicious summer collaboration that will disrupt the portable food scene. The Walking Shawarma™ is a limited-time innovation that transforms a bag of Doritos ® Sweet Chili Heat! ® tortilla chips into a vessel for Osmow's signature shawarmas.
The Walking Shawarma™ takes the viral 'Walking Taco' concept that has generated over 64 million TikTok posts and has given it a bold, Middle Eastern and Mediterranean makeover. This Canadian-exclusive creation features a finely carved shawarma protein (such as Falafel, Chicken, Lamb and Beef) and layers it on a bed of crunchy Doritos ® Sweet Chili Heat! ® tortilla chips, topped with fresh ingredients, mozzarella cheese, Osmow's signature Rocks™ and drizzled with Osmow's™ famous sauces – all served directly in the Doritos ® bag for Canadians to take on-the-go.
"This collaboration demonstrates how breakthrough mashups and culinary magic become possible when restaurants tap into PepsiCo's diverse portfolio of dynamic flavours, textures, and brands," said Kelly Bateman, Director of Culinary Marketing, PepsiCo Foods Canada. "The Walking Shawarma is proof that our brands, like Doritos Sweet Chili Heat!, can do more than complement a meal, they can completely redefine it."
Available starting today for a limited time in over 200 Osmow's locations across Canada, The Walking Shawarma offers complete customization so Canadians can make it their own. The interactive dining experience encourages customers to experiment, mix and enjoy their creation on-the-go.
"The Walking Shawarma offers our guests a one-of-a-kind experience, combining two iconic brands into one delicious meal available exclusively at Osmow's this summer," said Ben Osmow, CEO at Osmow's. "Partnering with PepsiCo Foods Canada lets us push the boundaries of our menu by combining our signature shawarma and sauces with the spicy-sweet crunch of Doritos – it's a flavour pairing our customers are going to love."
Ready to experience the crunch? Canadians can visit their nearest Osmow's location and try The Walking Shawarma™ all summer long. Prices may vary by location.
About Osmow's™
Osmow's™ is one of North America's fastest growing quick-service restaurant chains, boasting nearly 200 restaurants. Its modern take on classic Mediterranean and Middle Eastern cuisine has proven a hit with its expanding customer base. Serving the best Shawarmas in North America, Osmow's™ pita wraps offer a choice of Chicken, Beef, Lamb, Falafel, Philly Shawarma and Crispy Chicken Shawarma. The extensive menu also includes delicious Signature Creations such as ON THE ROCKS ® and ON THE STIX ® and Canadian classics such as Shawarma Poutine. Osmow's™ is Proudly Canadian and family run since 2001.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Global News
3 hours ago
- Global News
B.C. border store says impact of what Trump says felt ‘right away'
On a sunny Friday afternoon, four customers were browsing the shelves in West Coast Duty Free at the Pacific Highway border crossing. 'We should have 40 or 50 customers,' Gary Holowaychuk, one of the owners told Global News. 'We are down 70 per cent to 80 per cent from where we should be. And it's just very slowly, slowly getting better. I'm laying off staff, I am trying to keep the staff I have working, but it's very, very difficult.' Holowaychuk said that while the sun is shining, it is 'pretty dismal' for the business. He said in January and February, sales were up 30 to 40 per cent from 2024. 'March rolled around, we dropped about 25 per cent and thereafter we've seen the traffic dropping that 45 to 55 per cent. So you add that to the down from where we were with COVID, we're down 70 or 80 per cent.' Story continues below advertisement 2:01 Impact of Trump's latest tariffs threats on B.C. businesses Holowaychuk is hopeful July and August will be better with summer travel, but even on Thursday, U.S. President Donald Trump announced he will impose a 35 per cent tariff on Canadian goods on Aug. 1. Get breaking National news For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen. Sign up for breaking National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy 'It's like another gut punch, every, almost every time he opens up and says anything, we notice it right away,' Holowaychuk said. 'We're like, we're on the front line. We were the first hit when he got office, we were the deepest hit, much like COVID when they closed the borders. We were the first and the hardest hit.' New data from Statistics Canada, released on Friday, showed cross-border travel is still in steep decline. 2:15 Washington State border towns beg Canadians to come back The number of Canadians crossing the border by car in June was down 33 per cent, compared to the same month in 2024. Story continues below advertisement Holowaychuk said they are hoping the federal government will step in and help. 'We've got some small requests for them to help us be more competitive,' he said. 'We're looking for some little legislative changes. We are looking for anything that they can do to help us weather this storm. We've got a number of border stores that are on the verge of closing. They don't have a good summer, they won't make it through the next winter.' Holowaychuk said last month alone, they lost $100,000. He's hopeful that will not continue to be the case. The Ministry of Finance told Global News it will not hesitate to bring forward measures to support workers and businesses but it would not provide specifics.
Calgary Herald
5 hours ago
- Calgary Herald
A tale of two Stampedes — business is a mixed bag for vendors
As the Greatest Outdoor Show on Earth enters its final weekend, vendors and small business owners in the newly completed BMO Centre are telling a tale of two Stampedes — business is booming for some, while others are barely breaking even. Article content 'With everything going on in the world, I think Canadians are being a little more cautious,' said Paulena Gidda, owner of Bullets N' Beads Jewelry. Article content Article content 'You're looking for Canadian made, you're looking for handmade. You're looking for unique items.' Article content Article content Bullets N' Beads reuses bullet casings from police or military, turning them into jewelry such as rings, necklaces and bracelets. Partial proceeds are donated back to veteran organizations and mental-health initiatives. Article content Gidda said that while she thinks attendance is up, her sales are comparable to last year. And while customers are interested, they are sometimes hesitant to pull the trigger. Article content 'It's a competitive market. But then again, being a Canadian artisan is a competitive market,' Gidda said. 'It doesn't matter whether you're at the Calgary Stampede, the farmers market or any other venue, right? It's getting harder and harder as a small business.' Article content First-time vendor Chanelle Chalazan, owner of Chic and Charmed Boutique, said the large crowds aren't necessarily translating to sales. Article content Article content 'There's lots of people walking in here, but they're not really buying,' said Chalazan, who normally operates her business in Saskatoon. Article content 'It's good that there's lots of vendors, there's lots to do. But I think when you have too much, there's too much for people to look at, so then they don't feel like buying.' Article content While she is satisfied with her time at the Stampede, Chalazan said she wouldn't likely return as a vendor. Article content Article content 'Out of all the big shows in Canada, all the summer fairs I've done, the cost per day in Calgary is the highest. So it's a big factor for small businesses like us,' he said. Article content Tong said his fifth year attending the Stampede as a vendor has been slower than normal. He speculated that could be due to a variety of factors, including fewer U.S. visitors, weather or the popularity of Coca-Cola Stage performers.
Edmonton Journal
8 hours ago
- Edmonton Journal
Public sector union warns Carney against reducing government staff to cut spending
Article content Anxiety among federal public servants is reportedly already high. DeSousa said 10,000 jobs were cut just last year, and an estimated 2,000 to 7,000 more jobs could be on the chopping block for this year as well. That includes contracts at the Canada Revenue Agency, as well as the departments of employment and immigration that are not being renewed, she said. Article content 'Right now, if you try to call Canada Revenue Agency, less than five per cent of the calls are being picked up. They don't have enough people to do this,' she claimed. Article content While the government has vowed to not touch transfers to individuals and provinces, or social programs such as child care and dental care, Assembly of First Nations National Chief Cindy Woodhouse Nepinak warned Indigenous services should be exempt from the cuts as well. Article content 'I think health care for Canadians and Indian Affairs should never be cut back,' said Woodhouse Nepinak in an interview. 'And I think because the gaps are so huge, you don't want to further and widen the gap on First Nations people by cutting services and programs very much needed to make this country be a better place.' Article content Article content DeSousa said the government can look at different ways of finding efficiencies in delivering services to Canadians while still redirecting money to the government's core priorities. Article content 'There's a different way that we can do this. It doesn't have to be done like previous administrations, where it starts off with just this lazy approach of austerity and cutting jobs… I don't think it needs to be at the expense of people who rely on those services.' Article content DeSousa suggested reducing the amount departments and agencies spend on outside consultants, which would save millions of dollars each year, but also reverse the return-to-office mandate to free up buildings so they can be repurposed for other initiatives, such as low-income housing, or sold to generate potentially billions of dollars in savings. Article content 'What we're trying to do is to provide practical solutions that the government can, in fact, look at so that it doesn't make the sacrifices on the programs and services, and to get them to understand the actual impact their decision-making is going to have, and how it's going to affect people residing in Canada who depend on them,' she said.
