The whiff of Quiet Luxury
This instinct for emotional resonance lies at the heart of India's growing niche fragrance scene. Shishir Mehta, founder of Scentido Niche Perfumery, an ultra-luxury boutique, says, 'In today's world, unisex isn't a category anymore—it's the standard.' His shelves are filled with olfactory storytelling, like Tilia by Marc-Antoine Barrois—a floral-woody blend of linden blossom and Indian jasmine—and A by Pantheon Roma, with tropical notes of mango, coconut, vanilla, and iris. 'A great perfume doesn't belong to a man or a woman. It belongs to a moment,' he asserts. The brands pushing this genderless revolution are many. Tom Ford's Black Orchid, with its heady mix of spice, chocolate, and floral darkness, set the tone early for sensual, boundary-blurring perfumery. Le Labo followed with minimalist, label-free bottles and bold scents like Santal 33. Maison Francis Kurkdjian's Baccarat Rouge 540 effortlessly marries skin and sillage
This perfumevolution is a national phenom. 'Beautiful India,' Estée Lauder's tribute to the country, embraces the philosophy of Vasudhaiva Kutumbakam—the world is one family. With notes of jasmine sambac, cardamom, and sandalwood, it reflects a fragrance culture of wearable identity and Indian scent-sibilities.
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